As soon as we found out the electric and spooky illustration designs of Primer were passing through our platemaking service department, we had to learn more about eye-catching letterpress poster designs. The printer behind Primer, Brian Isserman, and his wonderful wife gave us a sneak peek at the chilling yet beautiful tale behind these letterpress pieces.
Brian helped fill in the blanks on how such captivating project came to be:
“Primer is a brand development agency located just north of Philadelphia in the historic town of Hatboro, Pennsylvania. We specialize in brand strategy development, graphic design, web development and video production, but what we really love, is print.”
“Several years ago we purchased and restored a GEO. P. GORDON platen press circa late 1870’s. It was a 6 month labor of love to get it back up and printing (and see here for the journey!). Especially considering we knew nothing about letterpress printing when we started. Now we use it every few months for personal projects and small promotional runs for our clients.”
“Every year we put together a Halloween promotion as a thank you to our clients, friends and family for their continued support. It allows us to step away from coding and web development so we can get back to our roots, ink and paper. We usually create a short run limited edition series of prints. Two years ago the theme was Day of the Dead, last year it was the Universal Studio Monsters, this year we decided to go with vintage Halloween.”
“Once we had the concept in place, we collaborated with the super talented Michele Melcher to illustrate a series of three iconic Halloween images. The flat graphic, off-registration look of those vintage Halloween decorations gave us a safe zone margin of error that helped us tremendously. This was our first multi-color print run and we wanted to create a design that was forgiving. It really worked out well. The prints that were in perfect registration looked awesome, the ones that were really off looked even better.
The print run itself ran over 15 hours and for the most part went pretty smooth. We learned a lot from the experience and I am totally looking forward to tackling another multi-color job. Everyone really loved the prints. We received numerous calls and emails and got lots of social media love.
PRO TIP – Our press is old. I mean really old – and although it still prints amazingly well, we knew it would be extremely difficult to keep the plates and prints registered. We do not have a paper cutter so we opted to not include crop marks of any kind on our plates and ordered pre-cut paper instead.”
“So, how do you keep everything in register without crop marks? Boxcar sent us a large press proof. We cut out the individual images and spray mounted those proofs onto our paper. We placed a small piece of tape on the front of the plate and aligned it face down onto the paper. Once in position we removed the sticky back of the plate and ran it through the press. The plate would then attach itself to our base. We then carefully peeled off the paper and tape, and we repeated the process with each of the 3 plates per illustration. Using the master proof helped keep all of the plates aligned.
I think one of the most interesting parts of printing is figuring out the little tricks and treats to make your vision come to life. We could not have done it without the guidance, plates and custom ink colors from Boxcar Press. Thanks Boxcar!”
Huge round of thanks out to Brian and his lovely wife at Primer for letting us get a closer look at these brilliantly colored poster designs!