Tight Registration with Slackline Press

Connecticut-based Lourdes Irizarry of Slackline Press balances printing life with outdoor adventures in her garage-turned-printing haven. With her Golding Jobber press (which she rescued from dust-covered days), Lourdes enjoys creating punchy, colorful designs and incorporating her love of travel into her work.   In our chat with Lourdes, topics flow from selecting the perfect paper for large solid jobs, to the allure of letterpress and sketching out her future line of wedding invitations.

PRINTING PASSION  My name is Lourdes. I’m a digital art director by day and run Slackline Press as a passion project for now. I was born and raised in Puerto Rico, lived in Orlando, Florida and now reside in Connecticut with my boyfriend and two dogs.

LOVE AT FIRST IMPRESSION I started my letterpress journey in 2013 as a creative outlet from my day job. As a designer, I had always been interested in letterpress but had never looked into what it would take to get set up. After researching different types of presses, I decided a Golding Jobber or Pearl would be the right size for my studio and the type of work I wanted to create. I started poking around online and found a Golding expert in my area that did workshops. It was love at first sight and I immediately became obsessed with building a letterpress studio.

CREATING IN CONNECTICUT My shop is in half of a detached garage behind our tiny cape on the CT shoreline. The detached garage was a selling point when we bought the house but it was in pretty rough shape. We hired a contractor who worked with my crazy vision of building a tiny loft in the crawlspace. It’s definitely my favorite thing about the space. It turned out way nicer than I ever would have imagined.

SURROUNDED BY ADVENTURE I love that I can bike to the beach in our town. There are also a number of outdoor adventure opportunities in the area. Rivers for water sports, plenty of forested trails for hiking and letting the dogs run around as well as a number of quaint town greens with farmers markets, shops and restaurants.

My favorite landmark is the shoreline trolley museum which renovates and runs old trolleys from East Haven to Branford. We’re also 1.5 hour train ride from New York City.

PRINTING MENTORS Yes! John Falstrom of Perennial Designs connected us with our first press and offered an incredible amount of knowledge on the best way to move and renovate our Jobber. Also John Barrett of Letterpress Things whom I acquired my other 2 presses from. His warehouse is packed with supplies and letterpress ephemera. They are both a huge wealth of knowledge and are just wonderful people to know.

Inspiration is everywhere in our surroundings but I’m particularly inspired by travel and culture. I am currently infatuated with Mediterranean patterns.

PART TIME PRINTING, FULL TIME FUN I have a day job so I work my printmaking schedule around that. I’m still working out my long term goals for my letterpress business and figuring out the balance between custom work and my own stationery line. But I would love to build relationships with other crafters and artisans who need branded stationery or packaging.

THE CREATIVE FLOW I always start with really rough thumbnail sketches on paper, on my iPad or just write down ideas. I then try to choose a few that I keep coming back to, develop the sketches a little further and then illustrate them in Adobe Illustrator. Lately I’ve been designing vector art on my iPad Pro to save time going from sketch to digital. I then send my designs to Boxcar Press to get plates made and then print in my studio. I love to photograph my travels and surroundings and often times I use that as inspiration or reference vs having to go online and look for visuals.

PRINTING FEATS I’d say my biggest accomplishment so far is just getting a dedicated space built to house my presses and that I can work in through the seasons. Having it separate from the house but still easily accessible is really convenient.

PRESS HISTORY A Golding Jobber 8×12 platen press that was cooped up in a tiny stone cottage in the mountains of Vermont and unused for 7 years.

BOXCAR’S ROLE First and foremost, Boxcar customer service is the best! They helped guide me when I got started, and are very quick to get on the phone when there’s something wrong with my order or if I have questions. A moment that stands out to me when Boxcar went above and beyond happened when I was having an inking problem. They worked with me for hours (some of which were after business hours) to help me solve my issue. Boxcar has a quick turnaround, convenient real-time uploading and proofing, and fast shipping. Overall, it’s been an affordable way for a small press like me to get started.

PRINTING TIPS The more I print, the more I realize how inking varies depending on the paper I use. If I design something with larger areas of solid color or want smoother inking, I try to print on smoother paper and tend to over-ink. If I have a design that has more fine lines or has a grungier style to it, I try to print on a more textured paper with less ink to add to the grunginess of the design. Also, the brighter white paper is less forgiving in terms of showing imperfections.

WHAT’S NEXT I’m growing my stationery line of greeting cards as well as adding more personalized options like wedding invitations. I would love to attend the National Stationery Show for the first time next year and am learning as much as I can in order to get me there.

Letterpress Passions with Puro Papel

Join Boxcar Press on this “adventure of a lifetime,” as we get a first-hand look at Miami based printer, Catalina Rojas of Puro Papel and find out how she brings the heat when it comes to passionate letterpress printing. Best known for her vibrantly colored projects (both printing and non-printing) discover how Catalina’s worldly travels inspire her work, creativity and how she shares this printing tradition with her local community.

Catalina Rojas sets up her Pilot Press for a new letterpress print project.

LIFE’S ADVENTURES & LETTERPRESS  We all have a starting point, an origin. In many cases, they shape and determine the type of person you become. I was born in an area that was rooted in the Catholic faith and traditions. While this was my origin, the dialogue I have with myself, I believe I don’t come from a place … more so, I come from a way of life that was instilled by my parents.

My parents were travelers and never ceased to seek the zest for adventure. With two kids on the hip and a Great Dane, they were never deterred by what others might think and managed to stay true to their “hippie-chic” ways. At one point, my aunt and her boyfriend joined our entourage and many people would confuse our family for a circus troupe.

Catalina Rojas of Puro Papel prints on her Pilot Press.

Book arts and fine press printing by letterpress printer, Catalina Rojas of Puro Papel.

During my first five years, we traveled through South America. Quite literally, through the roads less traveled by. Zigzagging through cities, towns, forests, plains, deserts, and jungles. However, there was one significant life trip that would determine how I would experience life, my sense of self and ultimately my creative process.

All the details and memories of this trip come rushing back … like having bananas for breakfast, or crossing rivers in long wooden canoes and sleeping in hammocks. I remember feeling the heat from the bonfire and seeing the ashes flying and floating like dragonflies. I remember hearing the speaking drums and the chanting.

All of these things on the trip seemed to me like a lifetime and an irrevocable art of me … despite the fact that neither my parents seem to remember it in full detail (and color) as I. They would even go as far as saying that trip was rather uneventful. This trip shaped how I look at life – I live in adventure and in meaningfulness.

My work is an inextricable part of my life. I take every assignment as an adventure, in which I try to discover essence, textures, tones, colors and other delicacies. To later bring together these elements and materialize them in a simple design, or concept.

Book arts and fine press printing by letterpress printer, Catalina Rojas of Puro Papel.
(Project Notes: Norton Box- Vineyard in Mendoza. I did a limited edition of 30 boxes to send to  30 journalists  with a bottle of wine, some postcards of the winery (belly band is letterpress), a wooden note from the president of the company (letterpress), a leather notebook, and the press kit).)

Every project, I take the challenge of telling a story by communicating its purpose through design and artisanal ways of printing. I believe life is an experience made of a small act, where the beauty of small details grounds us and turns each moment in a unique ritual.

THE PRINTING BUG  I took a class in Parsons, and my teacher was a typography designer and a letterpress printer. After several trips to his studio I was bit by the letterpress printing bug. I fell in love with the technique of letterpress printing and how this could take printing to a higher level.

Book arts and fine press printing by letterpress printer, Catalina Rojas of Puro Papel.
(Project Notes: Leather Book (covers are letterpressed), Accordion book – A family gift for a Portuguese grandmother! )

MIAMI MARVELS  I have a tiny studio, with more windows than walls, located on a sunny corner of Miami Ironside in a bucolic garden. When I first saw this space, I knew it was “the one,” due to all the natural light coming in during the afternoon, I felt this space was going to illuminate me. WIth the natural light and the abundance of windows … I feel like the garden is part of my studio. Behind the studio are train tracks, and several times a day, I can hear the train pass through. Next to the studio, is MiMo (AKA: Miami Modern) a neighborhood that is bringing to life the Art Deco hotels and restaurants of the great era of the Magic City!

Catalina Rojas sets up her Pilot Press for a new letterpress print project.

PRINTING INSPIRATION Although he probably doesn’t know this … my first inspiration was Peter Kruty, my professor at Parsons because he taught me how to respect typography.

Book arts and fine press printing by letterpress printer, Catalina Rojas of Puro Papel.

FULL TIME PRINTER I became a full-time printer in 2004 after I bought my first letterpress.

THE CREATIVE PROCESS  My creative process starts with a conversation with my clients, so I can understand the essence of the message. With each project, I design every aspect and incorporate elements and details of the message into their piece. I like to think of what will surprise me … because it will most likely surprise my audience, and will help keep it innovative and fun!

Book arts and fine press printing by letterpress printer, Catalina Rojas of Puro Papel.
Project Note: Don Perignon Party invitation- all digital and lots of assembly! This gentleman was turning 80 and celebrating in style  with family and friends in his hacienda in Argentina. The cork top part opens to reveal a message)

PRINTING FEATS When a project evokes magic, emotions and becomes a conversation piece, I feel accomplished. When I’m at a moment that it feels close to my soul, that is when I know I’ve achieved “good-design.”

A beloved Pilot Press awaits for the next printing adventure in the Puro Papel studio.

PRESS HISTORY  I still have my first press(!) which is a C&P Pilot press.

BOXCAR’S ROLE  When I find a good vendor, I stick to it! Throughout my years of printing, Boxcar Press has come to my rescue. Whenever I have a rush job, they are always availble to help and save me. There is a sense of loyalty to one another, and I feel they are a part of my team. 

PRINTING TIP  When you don’t know something, ask your colleagues! And if they are not around, don’t be shy to experiment!

SHOP TIP Mmm, I don’t have any particular one, I just know that when it gets very frustrating and it doesn’t work out, I let it rest and start again a few hours later.

WHAT’S NEXT  I want to focus more on doing limited editions and special packaging.

I also love to give back by sharing my passion and expertise with paper. This year I’m involved with missionaries in the desert of Peru who train people in disadvantaged communities on how to make handmade cotton paper. This wonderful community and its artisanal workshop, Papelera Don Bosco, has a letterpress machine, so I will be teaching them all I know about letterpress and box-making so they can fly high!

An immense round of appreciative applause out to Catalina for letting us get a sneak peek at the magic behind Puro Papel!

The Call of the Press at Creative Beasties Workshop

Most letterpress printers find a sense of home in the happy clinking & whirling of the press. Danny Rhoades of Creative Beasties Workshop is no exception. The IT-by-day and printer-by-night found the letterpress bug bit hard after planning his own wedding. Turning part of his garage into his printing mecca, Danny finds inspiration in exploring creative options with his clients, his supportive family, and letting the press provide valuable teaching moments. Since our last visit with Danny, he caught us up on new printing tricks, the feeling when registration is spot on, and the wonderful rhythms printing has played in his life.

PRINTING JAM SESSIONS + FAMILY LIFE I’m a 37 year old married father of 2 adorable twin girls (age 2). It’s mostly me by myself printing since my wife is usually dealing with the kids. I sometimes have creative friends come over for printing sessions but other than that it’s just me.

BLOSSOMING PRINTING LOVE When my wife and I were planning our own wedding we both got super interested in the invitation options out there and came across letterpress. I instantly fell in love and that eventually blossomed into Creative Beasties Workshop.

PRINTSHOP EFFICIENCY Our workshop is in the tandem portion of our garage. It’s only about 288 sq ft so it’s very limited. My favorite thing about it is the Heidelberg Windmill 10×15 press that brings it all together.

AT HOME PRINTING  We’re in a pretty new constructed suburban neighborhood. The most interesting thing about our home is that it backs up to a 20 ft. sound wall for Highway 65.

PRINTING MENTORS One of the first people to teach me about letterpress was a gentleman I met on the Briarpress.org forums who goes by the handle, Inky. He taught both my wife and I the basics and helped us really understand the foundations of the process. I owe him a lot.

PART TIME PRINTING, FULL TIME FUN I wish I could print full time, but with a mortgage and budding family, I can’t afford to do that just yet. I work in IT and my day job pretty much supplements our workshop quite a bit.

DESIGN BROUGHT TO LIFE I don’t design as much as I’d like mostly due to time constraints, but when I do it’s usually after a lengthy conversation/meeting with the client to fully understand their motivation and inspiration so I can bring it to life and elevate it the best I can. One of my weaknesses is not knowing when to stop. This is something I am working on, and think I’m getting better … but I know it’s a flaw of mine.

PRINTING FEATS One of my proudest moments occurred when I was able to produce a 3 color work, shortly after having trained only for three days on the press. The registration was perfect and the colors were spot on.

PRESS HISTORY I learned on a C&P old style, but when I bought my own I went straight for the kill and got a Heidelberg Windmill 10×15. I didn’t even know how to use it! I was super scared at first and had to take a three day training to understand how to work it.

BOXCAR’S ROLE Anytime I need any advice … or help with a job I can always count on Boxcar to be there to walk me through it.

PRINTING TIPS For just starting out, don’t blame yourself too much. I blamed my inexperience a lot before I realized there was an actual problem with the press that needed to be fixed. The same thing happened with rollers. Once I changed to a different supplier things worked out much better. Sometimes, it is actually the equipment.

WHAT’S NEXT I hope to continue printing and eventually build a client base that can support me printing full time.

A big, huge Windmill-size round of thanks out to Danny of Creative Beasties Press! We look forward to seeing what cool, new projects come his way.

Shop Tour With Lourdes Irizarry

East Haven, Connecticut hugs the shoreline of Long Island Sound and is home to Lourdes Irizarry of Slackline Press. Lourdes’ self-proclaimed printing hideaway has cool tunes playing in the background, a loft nook above the main printing floor, and a treasure of letterpress tools collected over the years. Stepping back from her platen presses, Lourdes gives us a tour of where the printing magic happens, thanks in part to the support she has found in the New England letterpress community.

MINIMALIST PRINTSHOP Our shop is small so I like to keep it light and tidy. It has neutral, recessed lighting throughout and natural light from two windows and a sliding barn door that opens to the outside. The floor is a sturdy but affordable, wood textured linoleum over a leveled cement floor that I don’t have to worry about damaging. We built shelving from old wood we salvaged from the renovation, as well as a 7 ft. workbench with storage for large sheets of paper.

MOST PRIZED POSSESSION My favorite thing about our shop is a small crawl space in the rafters that was converted into a tiny loft for storage. I outfitted it with an old letterpress tray table I made. It’s a great space to hide with my laptop or sketchbook when I need quiet time to design. My prized possession is my first press – a Golding Jobber #6 named Brumhilda.

SHOP SIZE The entire space is approximately 300 sq ft.

CONNECTICUT SPLENDOR Our shop is a half of a detached garage that was drywalled and insulated to be functional throughout the seasons. It’s located behind our tiny cape on the Connecticut shoreline close to New Haven. It’s a short bike ride away from the town beach and town green where the library and farmer’s market is.

TYPE OF SHOP Our garage turned studio is in a residential neighborhood, on the border of a commercial part of town.

PRESS FAMILY I have 3 platen presses – a Golding Jobber #6 8×12, Golding Pearl #11 7×11 and a Sigwalt Nonpareil 6×9 tabletop press.

MOST VALUABLE SHOP TOOL  It sounds silly, but I can’t live without my pocket ruler, to help center or square artwork while printing.

INK OF CHOICE I print with Van Son rubber-based inks. My favorite is rubine red. It never gets tacky, is easy to mix and looks lovely by itself.

SOLVENT OF CHOICE I find mineral spirits work best for me. Easy Street, which was recommended by someone at Boxcar, is a huge help when switching colors, cleaning up dark ink or if ink has been on the rollers for more than a few hours.

BASE SYSTEM I’ve had the Standard Boxcar Base for the 5 years I’ve been printing. I started with KF95 plates then switched to 94CHFB but I can’t decide if I like one more than the other.

OIL OF CHOICE I use 3-in-1 oil.

PREFERRED CLEAN-UP RAG just use old t-shirts that I collect from anyone getting rid of them!

PIED TYPE I don’t have a lot of metal type but what I do have came nicely sorted, so I don’t think I have any lying around.

KEEPING IT ORGANIZED Clean as you go! Everything in my studio has a home, and if I didn’t put things back in their place I either wouldn’t find them when I need them or I wouldn’t have enough space to work. I think my favorite organizational solution is plastic shoebox size bins to store printed cards. They’re stackable, easy to see what’s inside and keep dust out.

SHOP TIPS I feel like I will always be learning. I did notice very early on, how friendly and eager the letterpress community is to share advice. I think acquiring presses that needed some elbow grease and restoration helped to get to know the ins and outs of my presses. They all have their own unique quirks. It takes time and patience but I think it’s a really valuable way to learn.

The Nature of Creative Beasties Workshop

West of the Sierra Nevada Mountain range and northeast of Sacramento is the beautiful city of Lincoln, California.  It’s home to the Creative Beasties Workshop and printing abode of Danny Rhoades.  The garage-turned-printing haven features the thrum of a Heidelberg Windmill on which Danny creates his latest colorful creations.  Danny throws open the doors to give us a tour of his studio.

EVERCHANGING WORKSPACE The workshop is in the tandem portion of our garage. I had a bunch of fluorescent tube lights installed to give better lighting. Other than that it’s pretty sparse. We tried to finish it with some texture and paint but we didn’t know what we were doing and made a mess. Then we decided just to leave it half done because we ran out of time and had to stop for equipment delivery.

THE HEART OF THE SHOP My favorite thing in the shop is my Heidelberg Windmill. It’s the heart of our workshop and is what makes all of our letterpress projects happen.

SIZE OF PRINT SHOP It’s right around 288 square feet. 14’8″ x 19’8″

CALIFORNIA NEIGHBORHOOD Our house backs up to a highway, so our backyard view is a 20 foot sound wall. We’re in a recently developed suburban family neighborhood.

TYPE OF SHOP I’d actually really like to open my shop up to community printers and let them use my equipment to allow budding printers get started. However, I don’t know how to make that happen yet since I’m worried about the legality of it and if it creates any liabilities or risk which I’m sure it does.

THE PRESSES We rely on our Heidelberg Windmill 10×15 press from the late 70s to print all out letterpress projects. We also have some digital printers, a hobby laser cutter, vinyl cutter, and a heat press.

MOST VALUABLE SHOP TOOL There’s so many things I rely on heavily, but if I had to pick one, I’d go with my oil can. It really makes maintenance a breeze.

FAVORITE INK Van Son Rubber base inks are what we use. Current favorite ink color is probably Orange. I used it in a split fountain test run along with Purple and it really took me by surprise how nice of a color it is.

SOLVENT OF CHOICE We took Boxcar’s advice and use California wash. It seems to do the best job overall. We’ve also use odorless mineral spirits from time to time along with a roller wash we got from a local distributor, but usually come back to California wash again due to its reliability.

PLATE AND BASE OF CHOICE We use a Boxcar Base system, of course, along with KF95 and KF152 plates depending on the job. We’ve been using this system since inception in 2014.

OIL OF CHOICE We use Mobile DTE Oil Heavy.

WHAT TYPE OF RAG DO YOU CLEAN UP WITH We use Scott shop towels and white cotton rags that we cut from t-shirts.

PIED TYPE No type, we do everything on photopolymer.

ORGANIZATION ADVICE I keep all my packing materials in a drawer pre-sorted by weight for easy setup. I do the same with pretty much all my materials, but that’s the best example.

PRINTING ADVICE Spend the time to line up your plates on the Base. If you’re careful, you can save a ton of time on press.

Keeping the Printing Rhythm With Tom Virgin

From Midwest to Miami and to teaching art by-day and printing-by-night, Tom Virgin of Extra Virgin Press weaves a letterpress journey of printmaking.  We caught up with Tom after hours on what makes his printing clock tick, the tales of teaching art in the high-school classroom, and the excellent food fare that is a must for a late night printing session in Miami.

Tom Virgin of Extra Virgin Press prints on a Vandercook.

PRINTING, SLUGS & ROCK’N’ROLL I was born and raised in the Midwest, just outside of Detroit. Fueled by blues, jazz, Motown, and rock & roll, I made my first print in 1972. I am now in my sixth childhood, having spent twice as much time in South Florida than in my native Great Lakes State.

IN TYPE-TOP SHAPE In 2004, I took a letterpress class with Kerry McAleer at Pyramid Atlantic Center in Silver Springs, Maryland. We made cards with a short quotation of our choice. Mine was:

“The course of true love nevər did run smooth.”– William Shakespeare, A Midsummer Night’s Dream | Act 1, Scene 1

I quickly realized my mistake, reset the type, and reprinted. I decided the typo was more in the spirit of the original quote, and returned the position of the second “e” to the first version. This is my first love of letterpress story.

THE PRINTING TRANSITION I am a bookworm (and a storyteller). Printmaking eventually led me to book arts. The ability to create archival editions from press printed text and images was what made me finally get into letterpress.

Tom Virgin of Extra Virgin Press prints beautiful broadsides.

I have always worked in communal studios as a printmaker, so the transition to letterpress was a natural step. The first presses I printed on solo, were at the Jaffe Center for Book Arts in Boca Raton, Florida. Arthur Jaffe bought my very first book for the Jaffe Collection, and mentored me for the rest of his life.

SPLENDID IN THE SUNSHINE STATE Nestled in the middle of Little Haiti just north of Downtown Miami, I am a five minute drive from Korean fusion BBQ, Haitian cuisine, Thai food, awesome burgers and, right next door, Clive’s Jamaican Jerk Shop. Four blocks away is the Little Haiti Cultural Center. I am a white guy in Miami, living the cushiest minority experience on the planet. Extra Virgin Press has a Vandercook 4 Proof Press (formerly owned by Gaylord Schanilec, and lovingly donated to EVP by Regula Russelle of Cedar Fence Press- both from the Twin Cities in Minnesota). Our second press is a Challenge 15KP. Both presses are bringing back letterpress printing to the Miami community. The presses keep me from eating all of that amazing food, every waking hour.

The printing abode of Extra Virgin Press in Miami, Florida.

PRINTING MENTORS I am fortunate to have had many teachers and mentors, all of whom have contributed mightily to my printing practice. I am especially indebted to Arthur Jaffe, who welcomed me to the Jaffe Center for Book Arts, and John Cutrone (Convivio Books/Jaffe Center) in South Florida. Stephanie Shieldhouse at Highway Press, in Jacksonville, Florida gave critical support when Extra Virgin Press became a reality in 2016.

In Red Wing, Minnesota, in my home-away-from-home, the Anderson Center at Tower View, I have been well schooled by the proprietor of Red Dragonfly Press, Scott King. Scott and Robert Hedin, the retired Director of the Anderson Center also introduced me to Regula Russelle (Cedar Fence Press), Chip Schilling (Indulgence Press), Monica Edwards Larson (Sister Black Press), Amanda Degener (Cave Paper), CB Sherlock (Seymour Press), Gaylord Schanilec (Midnight Paper Sales), and Richard Stephens, all from Minnesota Center for Book Arts, one way or the other. Moe Snyder and Maria Cardenas set me straight in Portland, Oregon. Many others have lent me assistance and support.

Tom Virgin of Extra Virgin Press prints beautiful broadsides.

GETTING INSPIRED My Instagram feed is a constant inspiration. I follow all I can find. Regula’s Russelle’s books offer me a sublime view of the world of color that helps me escape from black and white woodcut prints. (Mary) Bruno Press, another Minnesota great, keeps me smiling, Amos Kennedy in Detroit offers a powerful moral compass, and damn fine work to back it up. Another Motown great is Signal-Return. When I grow up, I hope to create a community of dedicated printers like Lynne Avadenka has, in Downtown Detroit. Can I just say, “Hatch Show Print in Nashville?” Writers have enriched my life immeasurably.

THE CREATIVE PROCESS My visual arts practice included printing, painting, drawing, book arts, and public art, prior to my entry into letterpress printing.

Teaching high schoolers letterpress printing with Tom Virgin.

Teaching a full spectrum of arts classes in Title I Public High Schools in the fourth largest school district in the United States helped me with design. I suspect the students teach me more than I teach them. My colleagues in grad school, as well as fellow Professors, Adjunct Professors, and working artists have helped me to bring some skills to the letterpress world.

Tom Virgin and helper set-up Vandercook printing press.

PART TIME PRINTER, FULL TIME FUN At this point, I am printing after school and on weekends. That is the bulk of my waking hours. My retirement from the public schools will make it possible for me to print full time.

PRINTING FEATS —In 2006 I received the Florida Artist Book Prize for Right There, an artist’s book about Sleeping Bear Dunes National Lakeshore, and a semi accurate account of my childhood in Michigan.

–I have taught five or six thousand teenagers about art.

–Extra Virgin Press has received support from the Knight Foundation, Cannonball Miami’s Wavemaker/Long Haul Grant, Miami Dade County Cultural Affairs, and the Miami Foundation, in its quest to bring letterpress back to Miami.

PRESS HISTORY [My very first press was] a Vandercook 4 Proof Press, Serial #13622.

Vandercook presses inside Extra Virgin Press in Miami, Florida.

BOXCAR’S ROLE Cathy and Rebecca make it possible for me to function in a letterpress world, answering far more questions than can be reasonably expected. The words on the website about setting up a letterpress shop are revelatory. Thank you Harold and Company.

SHOP (AND LIFE) TIPS I am still learning, but you will be the first to know.

WHAT’S NEXT I look forward to more printing, more books, more kids, more grant applications, and teaching new printers, so that I can run both presses every day.

A triple round of applause & thanks out to Tom Virgin of Extra Virgin Press for letting us take a sneak peek at his wonderful + tropical printing world!

Colorful Prints With The Cranky Pressman

The printing life of Salem, Ohio’s very own Keith and Jamie Berger of the Cranky Pressman has catapulted since they first set-up shop more than three decades ago. From tight-registration and spot-on prints to changing into a decidedly full-on letterpress shop, the duo creates expertly crafted letterpress prints. We caught up between in runs with the brothers to talk shop, see how the printing world has changed, and keeping up the tradition of old-fashioned know-how.

ALL IN THE PRINTING FAMILY  KEITH BERGER It was the 70s and my father was a Graphic Artist and worked with printers. He told me, a lazy teenager without any interest in school, to “learn a trade” and printing seemed the answer. After a 2 year vocational school stint I was ready to go out and be a printer. I worked in the prepress departments, doing camera work, stripping and color separations. It was 1983 when I found a local small print shop where the owner was selling his business. I have had the shop ever since. Fighting the good fight.

 = Stacks and stacks of Cranky Bucks (the Cranky Pressman).(A fresh stack of letterpress Cranky Bucks notes. Don’t tell the cops!)

JAMIE BERGER: Cranky Pressman is a partnership between brothers, Keith and myself. The Cranky brand was launched in 2003 but the partners are good old boys who have been around much longer than their Victorian era mascot.

In 1983, Keith bought a printing business that had been around since 1938. The shop likely started as a letterpress printery, serving the local business community in Salem, Ohio, which was a thriving industrial town at that time.

Much of the equipment was very old when Keith first acquired the place, from the Chandler & Price platen press (retrofitted with an electric drive motor) to the various pieces of old bindery apparatus such as perforators, drills and cutters. Of course the old shop also had many antique line-cuts, wood and metal type, plus the 1,000s of bits and pieces of furniture and other standard letterpress printing supplies.

(Pica the cat: the mascot of Cranky Press near a beautiful specimen of vintage wood type)

I was living and working as a graphic designer and art director in New York City in the mid-1980s. At that time in my career, pretty much all of the work I was involved with was print-based. Most graphic design materials at that time were printed with offset lithography including slick 6-color presses. However, letterpress was often preferred for projects like corporate event invitations or when a classy personalized presentation was required.

Parse & Parcel letterpress printed business card shines brilliantly.(Business card for Parse & Parcel that includes foil stamping and letterpress printing on a custom duplexed stock, design by The Studio of Christine Wisnieski)

The 80s print shop did have small offset lithography presses which were the workhorses on day to day jobs. Beside invitation work though, letterpress at this time was mostly used for imprinting packaging and other pre-converted materials, die-cutting, scoring, numbering and foil-stamping.

We were always fascinated by the array of old machines, type and cuts around the place when I was in town visiting. Actually, they hand-set and printed my wedding invitation by letterpress in 1988.

Over the next decade or so, with the advent of the Macintosh and continued growth of lithography and eventually digital printing, the traditional craftsmanship of printing began to fade around the shop. In the early 2000s, Keith felt it was time to change and get back to craft-printing.

Red on yellow stock paper letterpress printed business card by the Cranky Pressman.(Close-up detail of a piece we did Carly Rounds at Design 360)

Cranky Pressman, an all-letterpress shop, was born in 2003 [and] now serves the graphic designers, ad agencies and other creative businesses throughout the country.

THERE AND BACK AGAIN, A PRINTSHOP’S TALE KEITH: The shop I mentioned [earlier] came with a C&P, a Miehle Vertical, lead type, lock-up table and a cream puff of a Heidelberg Windmill that the original owner hardly used and was unable to train me on. Me being the ever savvy businessman decided that offset printing was the way to go. So I traded in that cream puff of a windmill on a fancy single color offset.

Meanwhile I was numbering, perforating and die cutting on the hand feed and Miehle. Eventually, I started doing stuff like napkins and book covers which were fun but made no money. The offset seemed to be going the same way. Sales were becoming tough-going and everything was changing to digital. This is when we, Jamie and myself, saw that letterpress as the way to go. To make a way too long story short, eventually we converted to all-letterpress and I sold that offset and brought back in a another Windmill exactly like the one I had sold years earlier!

JAMIE: Other than the wedding invitation mentioned above, my involvement with letterpress was mostly as an observer and occasional print buyer until I moved back to Ohio in 2012. I mainly look after the creative and marketing for Cranky Pressman. This has meant spending a lot of time studying and learning about the craft, more as a journalist than a hands-on printer.

Vandercooks and type cabinents make for good printing buddies at the Cranky Pressman.

However, when you spend so much time around printers, working closely on projects as a designer and/or art director, you get the urge to have a go and making some prints yourself.

Since relocating and working out of the letterpress shop, I’ve begun to dabble in some small hand-set pieces, mainly for Cranky Pressman promotions. This inspired me to begin working in print doing personal printmaking, including hand-setting, linocuts and woodcutting.

OPULENCE IN OHIO KEITH: Our small business was located downtown in the depressed small town of Salem, Ohio, on the second floor in a back alley. What could go wrong with that! But the invention of the internet helped save the day. Then again being that savvy visionary businessman, I figured that 10,000s of lbs of equipment should probably not be located on the second floor of a 125 year old building. Luckily there was a freight elevator, so we packed up the old print shop that was in the same place since the 50’s and moved it a block and a half away. Moving a letterpress shop is a story in itself. Fortunately, I have blocked the experience from my memory so that I can begin to function fairly normal again.

BBQ letterpress invitation by the Cranky Pressman.(Letterpress printed and die-cut gift card holder for Lucille’s BBQ)

JAMIE: After being at the same location since the 1950s (the first owner started the shop at another location in the 30s), the shop was recently moved two blocks down the road but in the same small town of Salem, Ohio.

The former location was on the 2nd floor of a 19th Century industrial building that was being converted to shopping and dining businesses. This was the ideal time to move the letterpress shop into a more appropriate ground floor workshop space.

Salem, is a historical old town in northeast Ohio, exactly halfway between Cleveland, Ohio and Pittsburgh, PA. There are still some factories in town but many of the old industrial buildings are empty. The town came upon some bad times, with factories and businesses closing, starting in the 1970s through the end of the last century. The closest bigger town in Youngstown, which suffered the same sort of economic downturn as Salem, but on a larger scale. The surrounding areas are mostly farmland.

Being more of an outsider myself (my family moved to this area from nearby Akron when I moved away to college) I can honestly say, the local folks are a hearty bunch. They can sometimes come across a little gruff (they’ve been through a lot after all) but there are many who never left and never intend to.

I am happy to report that over the past 10 years or so, it seems as though the little town is breathing new life. There are new shops, bars and restaurants around. The local high school stadium was recently renovated and other civic improvements are underway. Strong local historic and preservation groups are key to a lot of these good things happening around town. The Historical Society itself also went through a fairly recent expansion and the displays there are very well done and interesting. It nicely showcases the town’s rise, fall and rising again.

The space we recently moved from had some good old-world charm, with wooden floors and a rickety freight elevator. Our new workshop is much better organized, brighter and built for letterpress production on one side, and letterpress creative printmaking on the other side. We don’t yet have the place fully decorated or broken-in but everyone is happier working in the new space.

GOOD NEIGHBORHOOD EATS My favorite two local places to go out are among the oldest and most, shall I say, down to earth.

For eating (and drinking) you can’t beat the honest food and atmosphere at Mike’s Penn Bar and Grille. For pure drinking, soaking up local color and pool playing, I like Fernangeles. They don’t have a website and their Facebook page is only half-built, but is was the 1st or 2nd licensed bar in Ohio. The wooden walls in the bar area have paintings from the 19th Century that were done by travelers in exchange for room and board. Please note, you will likely get a good sampling of a variety of local yokels if you visit, so don’t wear your best clothes.

Keith Berger of the Cranky Pressman inspects his Heidelberg Windmill.(A shot of the printmaking-studio-side of the shop. You will see Jason in the shot again. He is such a ham!)

PRINTING MENTORS KEITH:  Early on I used a hot type setter that had Intertype and Ludlow typesetting machines. Bob Lesh is his name and he loved the trade of hot typesetting and we would discuss the history, and more interestingly, the system of a letterpress shop. We both believed that the usefulness of hot typesetting and letterpress would always have its place. Easier said than done, especially for the hot type, I am trying to save his vast collection and keep it viable for future generations.

JAMIE:  Current Favorites: Dafi Kuhne, Church of Type, Brad Vetter, Starshaped Press
Been Around: Hatch Showprint, Lynd Ward, Albrecht Durer, Guadalupe Posada

DESIGNER + PRINTER  KEITH: Mainly a printer but designer’s were originally printers so both I guess.

JAMIE: I studied and began my career as a graphic designer. I then spent most of my career working as an advertising art director. I am now (re)learning to be a graphic designer and printmaker at a ripe old age.

FULL-TIME SHOP FUN JAMIE: Yes, the shop is a full-service commercial letterpress shop.

PRINTING FEATS KEITH: Staying in the printing business for 30 + years. Although it has never been pretty it has always been interesting.

JAMIE: I had two prints (1 linocut and 1 woodcut) accepted in this past year’s Regional Artists juried show at The Butler Institute of American Art. So I guess I am beginning to learn how to print a bit.

PRESS HISTORY  KEITH: It was not a letterpress, but an AB Dick duplicator that I ran in my living room!

JAMIE: Never owned a press myself but enjoy using others!

Inside the studio at the Cranky Pressman.( Jason Vaughn (our head pressman) discusses printing specifications with Keith (at left).)

BOXCAR’S ROLE  JAMIE: The Boxcar Press website and blog has been an inspiration and valuable resource for letterpress information over the years.

SHOP (AND LIFE) TIPS  KEITH: Listen to your elders. They may have a different perspective but you can always modernize their advice.

JAMIE: I am still learning so you may not want any of my tricks if I had any!

WHAT’S COMING NEXT KEITH: To save the hot type and letterpress system and to “learn a trade.”

JAMIE: We will be continuing to set up, organize and decorate the shop. We hope to have more events such as workshops and visiting artists working in the space. We also are working on some new bindery and printing offerings to be announced.

A double round of applause & thanks out to Keith and Jamie of the Cranky Pressman for letting us take a sneak peak at their wonderful printing realm!

Taking Flight With Mejiro Graphics

Harumi Kobayashi of Mejiro Graphics is a letterpress printer whose pan-Pacific Ocean life travels have brought her zen on press, a wealth of creativity, and a patient approach to challenges on her beloved Chandler & Price. Her eye-catching, beautifully crafted letterpress work features whimsical Japanese-style artwork with bold, striking colors. Harumi fills us in on the trek so far and what lies ahead on her printing & creative horizons.

Harumi Kobayashi enjoys a cup of tea after printing on her C&P at Meijiro Graphics.
Eye popping color of whimsical and beautiful Japanese cats in kimonos grace Harumi Kobayashi's expertly printed letterpress cards.

THE PRINTING ADVENTURES SO FAR I am originally from Japan and I’ve been interested in lettering and calligraphy since I was a child. I was able to use my calligraphy experience and take a position as an assistant to a freelance book cover designer in Tokyo. After this I worked for a printing company in their graphic design department. In 2003 my husband and I moved to the US. We lived in Kauai, Hawaii and Port Ludlow, WA.

When we lived in Port Ludlow, we found a two-week-old kitten in the forest and we bottle-fed and raised him. Since then Olele is a member of our family and the inspiration for my letterpress card designs.

Harumi Kobayashi says hello with her cat; gives a tour to her printing press shop.

In 2016, we moved to Sherman, TX, where I work at a small commercial printing shop.

FINDING CREATIVITY When we moved to the States, I established Mejiro Graphics** and I’ve been enjoying working as a graphic designer. Later I taught myself web design to broaden my services.

Creating the websites was interesting, but I felt I was always trying to keep up with current trends and technologies. It was about then that my sister told me about letterpress printing. I googled letterpress and learned about people who still put value in setting lead type and printing on fine paper [and] on old printing presses. I felt I had found something that I had been looking for and was hidden inside me for a very long time. I told my husband I wanted to buy an antique printing press. He enthusiastically supported me and helped me find a press and he built me a printing shop.

**A Mejiro [may-gee-row], or Japanese White-eye, is a small olive-green songbird with a conspicuous white eye-ring.

A cozy and neatly set-up letterpress print shop is home to Harumi Kobayashi and Meijiro Graphics.

SEASIDE ENDEAVORS We moved to Port Ludlow, WA so my husband could attend a wooden-boat-building school, and we were very lucky to rent a house on Puget Sound. So my husband built his shop and my printing shop in the 2-car garage, and we each had an ocean view. It was very quiet and peaceful. We heated our shops with wood we harvested from the forest and felt quite self-sufficient.

PRINTING MENTORS I was delighted to get to know Ellie Mathews and Carl Youngmann at the North Press in Port Townsend, WA. Ellie taught me how to set type and Carl always gave us good advice and solutions when we had problems about printing. Through them we met many local letterpress printers and bookbinders.

Their work and their enthusiasm for printing inspired me a lot.

DESIGNED FOR PRINT I’m a designer and a printer. I enjoy exploring and sketching the ideas for our greeting cards. My husband and I evaluate the designs and re-sketch many times. When we’re satisfied with the design, I scan the sketch, create a digital file in Adobe Illustrator, and fine-tune the design.

Sketches for upcoming letterpress printed cards feature Japanese cats in elegant kimonos. Artwork by Harumi Kobayashi.

I order the polymer plates at the Boxcar Press. When I receive the plates, I mount it on a Base, hand-mix the ink and print it. As all you know, the press doesn’t work the same way every time and we are sometimes frustrated. But usually one of us has patience and comes up with an idea to fix the problem.

We put our hearts into the process and we’re always happy and content when we see the finished card. It’s delightful to see the colors come alive when printing on fine paper and for the image to take on the depth that letterpress printing gives.

PRINTING FEATS I’m proud that my husband restored our press completely. In addition, when we realized how important it was for the rails to be flat and of even height after a lot of trial and error printing, he began to think of ways to build up the rails. He wasn’t satisfied with the multiple layers of tape to make up for the heavily worn uneven rails so he disassembled the press again and using a metal and epoxy mixture, renewed the rails to almost new condition. Then we moved on to inking and other challenging printing issues. I’m happy that we worked together and continued to enjoy the challenge of printing our original greeting cards.

Meijiro Graphic is home to gorgeous letterpress printing and a beautiful Chandler & Price printing press. Harumi Kobayashi helms the vintage metal beauty.

PRESS HISTORY We found our first press in Portland, OR. We brought it home covered in tarps in a rainstorm, of course. It is an old-style 1890, 8×12 Chandler & Price. It is our first and only press for now. We think it is beautiful.

BOXCAR’S ROLE When we bought our press, we didn’t know anything about printing and polymer plates, and we didn’t know anybody to ask. When we called Boxcar Press, they were always happy to help us and gave us information and suggestions.

SHOP TIPS I have two Boxcar Bases of the same size. For two-color printing, I put each plate on a Base and test print without inking to adjust registration and packing. This way I can see where to add packing easily and it helps avoid the ink drying out on the plates because we use and prefer oil based ink.

Clean, beautiful Japanese-styled letterpress prints are favorites of Harumi Kobayashi's work. Fun & bright colored halloween letterpress printed card from Harumi Kobayashi features japanese-influenced cats.

WHAT’S NEXT When we moved to Texas, unfortunately we needed to put our press in storage. We don’t have a lot of extra money at the moment so we’re looking for a free or low-cost place to set up our shop. I have several new card designs and hope we’ll be able to print them in early 2018.

A huge round of thanks out to Harumi Kobayashi of Mejiro Graphics (Etsy store) as we’re eager to see what she comes up in the not-too-distant future. 

Real and Beautiful: South Carolina’s R&B Printery

R&B Printery is a letterpress haven to husband-and-wife team Robin & Brannon Carter. From down-south roots, clean printed impressions, pops of punchy color, and a whole lot of letterpress love, the South Carolina duo’s work continues to inspire. We catch up with the creative couple to talk shop, honoring their printing mentors, and the allure of pulling open vintage drawers of metal type for the first time.

FROM REFRIGERATION INSPIRATION BOARD TO TAKING THE PLUNGE My wife Robin and I were already on a journey to discover a creative outlet that we could adventure into together when we happened to open an issue of Southern Living Magazine and read an article featuring 9thletterpress out of Florida. The old vintage press, stacks of clean paper, and colorful inks intrigued us.  At the time, I really had no idea what letterpress printing even was!  We tore out the article and hung it on our refrigerator for inspiration.

Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods.

A few months went by as we continued searching and talking about what would inspire us.  One day standing in front of the refrigerator, I looked at that photo and said, “I wonder if there is anyone around us doing letterpress?  Someone we could take a class from. See what letterpress is all about”. After some internet searching and a few phone calls to local artists, we discovered that there was this old guy in Spartanburg, South Carolina (at the time we were living in the next county over) teaching the art of letterpress.  We looked him up and signed up for his introductory to letterpress class.

Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods.

We took the Intro class.  Then signed up to take his Letterpress 2 class. Meanwhile, we discovered that the printing studio where he worked was part of an artists’ cooperative.  The printing studio was amazing!  Drawers full of old vintage metal and wood type, century old printing presses, and everything you’d need to have fun printing, all ready to go!

So, having no real background in art, other than childhood art classes for both of us in high school, we took the leap, signed up to be members of the West Main Artists’ Cooperative and set out to become real letterpress artisans!  Oh, and that old guy became our mentor and cherished friend.

We ended up moving just to be near the presses when we officially launched R&B Printery!

PRINTING IN THE PALMETTO STATE Our printing studio is in the basement of the West Main Artists Co-op in Spartanburg, SC.  The Artists Co-op hosts creative spaces for 50+ local artists in an old renovated Baptist church building turned gallery and studio space just two minutes from the heart of downtown Spartanburg.

Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods. Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods.

As member artists of the co-op, we get to mingle and share creative space and ideas with some amazing artists.  From other printmakers, to fine jewelry, ceramics, glass works, fiber arts, painting and water colors, to music, photography, and videography, the co-op is home to a breadth of creative talent.

The city of Spartanburg, the only city in the United States with this unique name, has a vibrant art community centered around a Downtown Cultural District, featuring an array of outdoor art, including a new Lighten Up Spartanburg walking light bulb outdoor exhibition featuring 28 light bulb sculptures.

Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods.

We work out of the co-op for print production and our home studio (which is just a mile away – bought for that very location!) for design, inventory, and shipping.

PRINTING MENTORS The late Mr. William “Bill” Wheatley (that old guy we mentioned earlier), was our mentor for several years and helped us through the beginning stages of learning the technical aspects of printing with vintage presses and equipment.  Sadly, he died in 2015 but his legacy lives on as we try to continue what he started.  Wheatley worked tirelessly to build a printing space that could move beyond simply housing old stuff to be admired, to creating a living, breathing print studio that could run as a fully-functioning print shop.  We still miss him.

We love Instagram for its ability to find and follow amazing letterpress artists. InkMeetsPaper, Waltzletterpress, Sunnymullarkeystudio and PhilipHunterBell are just some of the amazing artists that we follow and are inspired by.

DESIGNER + PRINTING TEAM We are a husband and wife team living, working, and creating in the Upstate of South Carolina.  We both grew up as creatives.  Robin, in a house surrounded by a family and a lifestyle that nurtured the creative spark.  I grew up from an early age drawing with a pencil through my early high school years, even taking AP Art.  Our natural giftedness for art was set aside for both of us as we became involved in other school-related activities.

Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods.

But, the small flicker of that creative spark is what brought us to letterpress printing.  I love getting my hands dirty with activities such as positioning type in visually appealing arrangements.  I also handled the digital design elements for our custom clients.  Robin has always been drawn to hand lettering.  In college, she was the unofficial banner maker for her sorority, hand painting most of their event banners.  Hand lettering our line of letterpress greeting cards is now a major design focus for Robin. You can watch a short video of us working in our studio.

Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods.

We both hold Masters degrees in biology and have worked as professional teachers.  Robin also has an undergraduate degree in Environmental Science. So, we both bring this need to protect the environment into our printing.  We consider ourselves first, an eco-friendly letterpress printing studio.  Our line of greeting cards uses a 100% post-consumer waste (PCW) recycled, 110# card stock manufactured in Germany and sourced locally here in the United States. Our in-house envelopes are also 100% PCW recycled and our clear card sleeves are made of a corn-based bio-plastic that is compostable and 100% biodegradable.  We recycle papers and makeready materials through our production and packaging process, reusing and reclaiming scraps for other purposes.  We also use soy-based inks, and collect discarded and reclaimed inks to keep them out of the landfill.

FULL TIME FUN WITH A DASH OF PART-TIME PLAY Brannon has just recently, about 6 months ago, been able to devote all of his official “work” time to R&B Printery.  Robin still teaches online high school, but devotes her time away from the classroom to designs, local artist markets, and social media. Maybe one day, we’ll both be free to pursue our creative side together full-time!

Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods.

PRINTING FEATS I think one of the biggest points of excitement for us is to look back at some of our very first designs and prints.  Cards we thought were amazing and that people would just love to purchase and put in the mail.  To look back now, four years later and wonder “what were we thinking!”.  Some of our early prints were terrible!  But looking at where we are now, that we’ve been able to persevere the highs and lows of starting and running your own small business, and to see that we can now truly print some wonderful letterpress pieces that our clients love, this just makes us ecstatic!  We hope 4 years from now we will still look back and think the same thing about what we are producing today as evidence of continued improvement and ongoing growth!

Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods.

Another accomplishment we are proud of is that we’ve designed and built custom displays for participating in handmade markets and pop up shops.  Our newest display is only a few months old but we debuted it at the prestigious Indie Craft Parade in September.  It was a feat of engineering to build something modular so it would fit into our car while still being eye catching to draw in shoppers.  We are super proud of the way we built in the ability to run a video of our process on loop with our iPad Pro as a part of the display.  It’s proven to be a wonderful way to introduce new clients to our process and discuss ways we can print something custom just for them.

MEET THE PRESS FAMILY As I stated earlier, we were lucky in finding the West Main Artists Co-op and being able to benefit from all of the hard work of those who built the printing studio from scratch.

Our main workhorse press, that we started on and still use today, is a vintage 1906, 8×12 Chandler & Price old style.  We are lucky to also have access to a manual Vandercook proof press that we use for some custom projects.  We also have a newer 10×15 Chandler & Price Craftsman style that we’re in the final stages of getting operational.

BOXCAR’S ROLE Boxcar Press is our go-to provider for everything photopolymer.  We use the Boxcar base + photopolymer plate system and have found the team in platemaking to be extremely knowledgeable when questions arise.  It feels like we have a team of people working for us when we send off designs to have made into plates.  Every once in a while, I’ll get a call from platemaking to check on a rendering aspect of our design which we greatly appreciate.

The Boxcar videos on setting the roller height of our presses using a roller gauge were extremely helpful early on.  The blog and articles at Boxcar and the discussions posted on Letterpress Commons have been invaluable during the learning process.

SHOP TIPS I write and mark all over my boxcar base during makeready and setup.  Periodically, I need to clean up my base and start with a clean slate.

Brannon Carter and Robin of R&B Printery create handmade and letterpress printed goods.

I’ve found that Mr. Clean Magic Erasers do an AMAZING job of bringing my Boxcar base back to life.  Two minutes and a Magic Eraser and it looks like I’ve bought a new base!

WHAT’S NEXT Our biggest goal for 2018 is to expand our name recognition in our community, the Upstate of South Carolina, and across the State.  We are printing projects for clients all across the U.S. but we want to let people in our own state know that they don’t have to go far away to fill their letterpress needs.  We’re right here, close to home.

Immensely huge round of thanks out to Brannon & Robin of R&B Printery for giving us a look into their lovely printing world! 

The Cutting Edge of Printing With Publicide

From luxury letterpress printing to honing their newest & hottest bespoke design trend, Publicide Printing breaks barriers and redefines artisan printing with fleet-footed service. The New York City-based print shop celebrates 11 wonderful years of printing excellence (and counting!), while sharing with us what’s in store for them next–from taking fresh inspiration from the bustling city around them to honoring the addictive craft that is letterpress printing and beyond.

Publicide prints letterpress, digital and beautiful business cards.

IN THE HEART OF THE BIG APPLE Publicide Printing is located in the Historical Times Square District–rife with the filth & fury New York should still be known for. At our NYC Print Shop we find the clamor of trucks, buses, freaks, geeks, tourists, and morning-shift strippers to be suitably inspiring matches to the clamor of our Heidelberg Presses and Kluge Machines. To the clamor’s credit, the racket brings a paradoxical equal/opposite effect to the print jobs rolling through our sleepless workshop. There’s nothing like broken-glass glitter, flashing signs, and non-stop commotion to provide a super-neat registration. We can fathom few other explanations for the continued presence of Holographic Foil Stamping in our personal and Commercial Printing.

Publicide prints letterpress, digital and beautiful business cards.

THE PRINTING DRIVE We attribute much of our success to situational circumstances. When we set up shop 11 years ago, we kept our techniques traditional, providing letterpress services to a totalitarian degree. Devoted to pushing the letterpress “bite,” we’d like to think we became the go-to printer for deep impression, dimensional prints. Naturally, we credit the influence of our original Hudson Square locale–the mid-century’s center of book printing & publishing–for giving us the proper juju to succeed. Speaking of books, we first began branching beyond our love for Letterpress Business Cards & Stationery as requests for unique, custom Lookbooks made their way through the door. Lookbooks & Hanging Tags have become a shop specialty as of late, prompting us to include High Quality Digital commercial printing to our cabal of custom services.

EXPONENTIAL GROWTH As the fashion world kept calling, we found our lease terminated: a gift that took us to our current post in midtown Manhattan, while honing our expertise in Corporate Stationery Printing, Brochure Printing, Spot UV Gloss & high-shine Glossy Lamination Services, Asset Management, Real Estate Printing, Emboss & Deboss, and–as the nearby ghosts of Studio 54 would have it–unlimited Event Printing.

Publicide prints deep impression letterpress business cards.

LOOKING TO THE HORIZON The future is truly unknowable. Come 2049, we know we will still be at it, no matter what form the printing arts take. We go to sleep hoping for the following: (1) the advent of 3D-printed Pantone Color & Color-Matching; (2) to find the majesty of Foil Stamping integrated into respectable Letterpress Studies; last but not least, (3) a global craving for gigantic solid color by way of oversized, overprinted Offset Floods, with boundless room to create melting duo-tones and tri-tones.

Publicide prints deep impression letterpress business cards.

An immensely huge round of thanks to Publicide for letting us have a sneak peek into their fantastic and inspiring printing world!