We all know what its like to come into the shop looking for a specific tool and just can’t seem to find that one tool we’re looking for. A thrifty, clever, and fun letterpress organization tip on how to keep track of your favorite letterpress printing tools is to use an over-the-door or closet-style caddy with clear pockets. This ingenious way to store your items is quick & easy to set-up, and you can hang it up on a wall or tuck it away discretely wherever you choose. Once you’re done, the only thing you’ll be looking for is more projects to tackle!
Author Archives: Rebecca Miller
Keeping Creative in California with Alissa Bell
Armed with a Chandler & Price 12×18, Alissa Bell flexes her creative muscles by balancing both business sense and creative aspirations. The cheery, go get-em gal has been in love with letterpress since she took her first class at the San Francisco Center for the Book, and has flourished as the Artist in Residence at the Kit and Ace Pasadena store, an iconic staple of creativity in Los Angeles. We caught up with Alissa between ink runs to catch up on her beautiful letterpress greeting card line and how her children are growing up with letterpress all around them.
CREATING BALANCE WITH LETTERPRESS I run a letterpress and design studio in Los Angeles with two girls, Hanna and Audra, and my dog Henry. Before I got into letterpress, I worked in public accounting for 4 years. I’m naturally a classic, type A person, but also love exercising my creativity. Creating my business gave me a perfect balance of both.
LOVE AT FIRST SIGHT I first took a class in San Francisco at The Center for the Book. That’s where I got hooked.
LIVE IN CALIFORNIA Currently we are the Artist in Residence at the Kit and Ace Pasadena store. It’s definitely a unique opportunity to be doing our thing inside the shop while people browse the clothing and wander the neighborhood. My favorite thing about the space is that, compared to any of our previous locations, it’s the shiniest. Also, for this season, we are able to give people access to watch letterpress live, which is rare.
THE DESIGNER & THE PRINTER We do a little bit of both. I’m lucky to have a nice balance in our work that allows us to both flex our creative muscles, as well as execute another business or designer’s vision. I have been running the business for four years, three of which were full time.
THE CREATIVE PROCESS Giving my brain clear space to create is most important. So, cleaning my home or studio are musts, and sometimes getting out of my normal environment, either a coffee shop, or lately, RVCC in Downtown LA. The actual inception of an idea comes differently for me each time. Sometimes I have to just put a lot of things down on a page and see what I can pull from. Other times I’ll have a quick flash of an idea, in the shower or wherever, which are the easiest to materialize.
PRINTING FEATS I’m proud of my team. I’m proud that we’re working in Kit and Ace. I’m also excited we have grown, and are able to make creating our own collections of greeting cards a priority.
PRESS HISTORY A Chandler and Price, 12” x 18” was my first and my last.
BOXCAR’S ROLE Boxcar has been an amazing resource since the beginning. Even when I didn’t know what I was doing, Rebecca sat with me on the phone and talked me through what kind of base I would need and what kind of plates to order. Since then, I’ve used them for all of my plates. They always catch my errors, show me grace in the ordering process, and present a great product. I love them.
SHOP TIPS This may not be new to many people, but this year we got to experiment with ombré ink on a platen press. We were able to tie back the part of the press that rotates the ink disc so the color was applied unevenly, allowing us to create both color ombré and a black and white gradient.
WHAT’S NEXT For the next year, we’re working on finding a new location after our residency at Kit and Ace, focusing on continuing to teach Hanna how to print, and having a good time. Last year we launched our ready to order stationery collection, and in 2016 we hope to build our collection of ready to order wedding invitations on our site.
A huge appreciative round of applause (and thanks!) out to Alissa for letting us get a glimpse of her wonderful printing world out in sunny California!
Learning Letters with The Alphabet Press
Like letterpress, the city of Selengor in Malaysia sits on the crossroads of both traditional techniques and revolutionary technology. The country also is home to Zeejay Wong of The Alphabet Press, a custom letterpress print shop that offers unique letterpress stationery featuring bold colors and bright imagery in the form of endangered Malaysian animals and favorite food delicacies of the country. We caught up with Zeejay to see how the letterpress journey started with an across-the-globe trip to Melbourne, Australia and resulted in a thirst to make print come alive again in Malaysia.
HANDMADE CREATIONS I was trained as a web designer and it was my profession for eight years before I got into letterpress printing. Shifting from high speed digital works to something that seems to be technologically backward; it was truly a transition. I am now a full-time printmaker at The Alphabet Press and I enjoy creating products that are made by my own hands.
FIRST IMPRESSIONS Three years ago, we were a web design company who set out to look for something special for our business cards. We believe that the first impression is very important. I have been looking for printing technique such as letterpress in Malaysia, but we lacked the knowledge and resources. We decided to fly all the way to Melbourne to learn the craft itself from Carolyn from Idlewild Press. Since then, intrigued is an understatement to how I am at awe of the attention to detail that goes into letterpress printing.
MARVELOUS MALAYSIA I co-founded The Alphabet Press with 3 of my fellow partners. We rented a small shop in Selangor which is the second busiest town in Malaysia. Compared to Kuala Lumpur, the capital of Malaysia, Selangor is less busy a town with good neighborhood. Everything is easily accessible. Our shop is located in a small town in Selangor surrounded by suburban neighborhood, which fits the nature of our business and choice of lifestyle a lot.
DESIGNED FOR PRINT I am both a designer and a printer. I graduated from Multimedia courses in a local university, and I was trained to do everything that design entails from graphic to video to 3D modeling, web design, and more. But now, I have found my niche, which is letterpress printing.
THE CREATIVE PROCESS Malaysia is a big pot of culture. The vibrant nature of our nation that makes up from different races, cultural, food, and architecture really inspires me. I like to observe the little things that happen around me. Before I start doing any design, I will walk around in the town to get myself some fresh air and let the surrounding inspire me. And hopefully, I can find something that interests me and make it into a design subject. There are too many things to learn in Malaysia and the only thing that worries me is that I do not have enough time and resources to make it into something tangible. I usually don’t see this as just design but the documentation of our culture.
FULL TIME FUN Yes, I have been a full-time printmaker for two years, since we started The Alphabet Press.
PRINTING FEATS We finally released a series of social cards, notecards, and notebooks featuring the endangered animals in Malaysia and favourite foods of Malaysians. We launched the debut at Kinokuniya Book Store in Malaysia and to us, it’s more than just a product launch. We did a letterpress demonstration as well to educate people about the old craft of letterpress with the lead types we salvaged from the old printing shops around Malaysia.
BOXCAR PRESS We’re loyal supporters of Boxcar Press! There aren’t many resources for letterpress in Malaysia, and Boxcar Press has truly been our lifesaver. We started The Alphabet Press by purchasing most of the important tools from Boxcar Press. It’s not an exaggerated statement to say, without Boxcar Press, it would be pain in the arse to start a letterpress studio here. Oh, and the videos are particularly helpful for a beginner to start to learn how to use their Heidelberg platen press.
PRESS HISTORY A 1969 Heidelberg Platen Press (Windmill). We acquired this press from an old veteran printer. At first, he was quite reluctant to let it go. It took me 2 months to convince him to sell the press to me and promise that I will take care of it. Since then, we became good friends and he is also a good mentor of mine.
SHOP TIPS Paper is expensive for us, especially when we import most of our papers. We used to have a big margin on our printing. Now, we have reduced it to just 14mm (0.551 inches) for top and bottom and 10mm (0.393 inches) for left and right of the paper. We usually stick the plate to the very edge of our aluminum base and use a gauge for my print jobs most of the time as I require a perfect registration. Besides, I will always have rosin powder around me to fix the most irritating problem – the ghosting when I print a large blotch of colors. Apply a little bit on the roller track and it can solve most of the problems.
WHAT’S NEXT We will be focusing on our bespoke services. People love their wedding and business stationery printed with letterpress. Besides that, we will keep on participating in local art festivals to promote the craft of letterpress to the people in Malaysia. We want to make print alive again in our community and to upkeep the traditional printing skill that would otherwise become obsolete in the fast-moving world of technology.
Huge round of thanks out to Zeejay Wong of The Alphabet Press for letting us catch a glimpse into his vibrant printing world!
New North Press Pushes Printing Boundaries
Richard Ardagh of New North Press pushes printing boundaries by uniting technology and old-world printing traditions. The UK-based letterpress printer melds his traditional printing background, his reverence for type (and boy does New North Press have a few fonts… 700+(!) typefaces), and his love for technology. We caught up with Richard about how working with the 3-D printed typeface A23D (a first of its kind) continues to inspire him on a daily basis.
LETTERPRESS IN LONDON My name is Richard Ardagh, I’m a partner of New North Press letterpress studio in London, UK. I studied graphic design at Central St. Martins and that’s where I was first got a flavour for letterpress. A few years after graduating, around 2008, I met Graham Bignell (who had founded NNP in 1986) and we began working together producing posters. In 2010, with the help of Beatrice Bless, we held an exhibition called Reverting to Type, showcasing contemporary letterpress from all over the world. New North Press is now run as a partnership, focusing on keeping the craft alive through teaching, working on commissions, and producing our own work.
SHOP STORIES The building we’re in is an old shoe factory on a cobbled street in Hoxton, a previously industrial and now increasingly gentrified area of East London. The press shop is full to the rafters of type treasure. I love seeing people’s expressions when they visit for the first time. We have over 700 wood and metal fonts and three large cast iron hand-pull presses – two Albions and a Columbian – plus two proofing presses and an Adana.
PRINTING MENTORS Beatrice and I are hugely fortunate to benefit from Graham’s 30 years of experience and enthusiasm.
DESIGNED FOR PRINT We set type by hand, so design is an integral part of what we do. We’re lucky to have clients who appreciate that and want to work with us because of it. It’s also an important part of our teaching to help people understand how to best communicate their intended message.
THE CREATIVE PROCESS Personally I start with a pencil and paper, getting ideas down and thinking through how to order the information. I prefer to start with a fairly clear vision, but have learnt to accept and work with the quirks of the process.
PRINTING FEATS In 2015 I ran a project to produce a 3D-printed letterpress font, with the idea of making a prototype that connected the newest and oldest forms of print technology. Thanks to an Arts Council grant I was able to commission the best people I could think of to work with: A2-Type to design the font and Chalk studios to fabricate it. The result, called A23D, is a font like no other; a wireframe design with each character made up of 0.3mm lines giving them a 3-dimensional appearance similar to an architectural plan. I’m very proud of it and hope it inspires the next generation to keep evolving what letterpress is and can be.
PRESS HISTORY Graham’s first press was the Albion and this was the press I learnt on too.
PRINTING TIPS Pressmanship is a complex art, I seem to learn something on each job I print. There are a million little tricks with hand-presses, ways of using the tympan for makeready and masking using the frisket.
WHAT’S NEXT We’ve been invited to be part of some exciting projects and also hope to attend the International Letterpress Workers Summit in Milan again.
A huge round of thanks to Richard of New North Press for letting us catch up with the delights of his printing abode.
Printing In the Mitten: an interview with Lynne Avadenka
Following the hum and surge of industrial buzz that abounds in Detroit, Lynne Avadenka uses letterpress printing to create distinctive mixed media works in the forms of prints, artist’s books, and personal art. Coming from a printing background that boasts over 35 years of passion, printing curiosity, and a love for type, Lynne re-crafts the components of being a power printer in today’s market by combining these sought-after traits and being able to share the joys of printing by pioneering Signal-Return — a community based print shop. We caught up with Lynne between print runs to get the scoop on how life with letterpress keeps one’s heart skipping a beat.
FALLING FOR LETTERPRESS I have lived in the Detroit area all my life and I studied art and printmaking at Wayne State University. I’ve always loved letterforms, books and prints, I’ve worked as a professional calligrapher, and I fell in love with letterpress printing while in graduate school.
DETROIT INK When I graduated with an MFA in 1981 there was very little communal printmaking activity in Detroit, so I set up my own studio/print shop. I now have an SP-15, but began printing on a small platen press, moved up to a Vandercook #4, and then traded that for the SP-15 around 20 years ago. I also have an etching press. I love the fact that my studio is steps away from the rest of my house and that I can go to work in my pajamas.
LOVE AT FIRST SIGHT When I was in graduate school, Susan Kae Grant came to teach photography at Wayne State University. She learned letterpress and book arts at University of Madison-Wisconsin and wanted to share it with Wayne students, so she set up a shop (one Vandercook #4 and some type) in the basement of the Fine Arts Building. I took her class and everything I loved ‐ books, letterforms, making multiples, and hand printing ‐ all came together.
left: Gone I, 2014, letterpress from wood type and photopolymer, powdered graphite
right: Gone III, 2014, letterpress from wood type and photopolymer, powdered graphite
I was in graduate school before there were degrees in book arts and printing, so I learned by printing on my own, reading as much as I could, and taking workshops (thank you Center for Book Arts New York).
DESIGNED TO PRINT I am artist/printer. I use my press to create limited edition books and prints, but I also consider it a crucial art-making tool to create unique mixed media works.
The Solutions to Brian’s Problem, 2011 (written by Bonnie Jo Campbell), pochoir, letterpress from photopolymer, wood veneer
PRINTING FEATS My limited edition books and prints have been acquired by institutions all over the world: The Library of Congress, The Meermano Museum, in the Netherlands, The Israel Museum, Jerusalem, The Detroit Institute of Arts, The Biblioteck zu Berlin, The New York Public Library, The British Library, The Jewish Museum NY and numerous university special collections libraries.
For the last three years I have served as Artistic Director of Signal-Return, a community letterpress studio in Detroit. I am one of a talented team of four sharing the beauty of letterpress printing with a wide community of artists and arts enthusiasts across the Detroit area.
The Solutions to Brian’s Problem, 2011 (written by Bonnie Jo Campbell), pochoir, letterpress from photopolymer, wood veneer
BOXCAR’S ROLE I started using Boxcar plates on a particular limited edition project, the first in a series of works devoted to contemporary Israeli writers. I didn’t have enough Hebrew type in metal to produce the edition, so I designed the book pages using a digital design program and then had Boxcar make plates from my files. I can’t remember who first recommended Boxcar Press, but after trying several other companies, I have been using Boxcar Press exclusively for years now for both text and image photopolymer plates.
PRESS HISTORY My first press was a small Chandler Price platen press with an 8 x 10 chase.
SHOP TIPS Years ago an excellent Detroit letterpress printer, Leonard Bahr, shared an invaluable trick with me — and although the better-trained letterpress printers might frown at this, I’ve found it to be invaluable. If you want to set type in an asymmetric shape, or “sprinkle” type on the bed, roll up snake like coils from oil based modeling clay and form them around the type to hold it in place on the press bed.
top: Lamentations 2009, (Chapter 5), woodcut, pochoir, letterpress from photopolymer
bottom: Lamentations, 2009,(title page) letterpress from photopolymer
WHAT’S NEXT I intend to make some real progress on limited edition projects that have been languishing: one is a tribute to the Dutch letterpress printer/artist H. N. Werkman, and the other is a book project based on a prominent contemporary writer’s story written and published totally on Twitter.
An immensely large round of applause out to Lynne for letting us get a look inside her wonderful printing world!
Top 20 of ’16 Letterpress Valentine’s Day Cards
We count down the top 20 of ’16 Valentine’s Day letterpress cards and why not treat yourself (or your letterpress lovin’ sweetie) to a hand-picked (and pressed!) card or two for this upcoming Valentine’s Day! Let us know what you are getting your special someone this year in the comments below!
1.I Love You A Bushel And a Peck And a Hug Around the Neck card by Cherry Laurel Studio | 2. Scandinavian Folk Style Rose Pink card by Fluid Ink Letterpress | 3. Amore Forever badge card by Hammerpress | 4. Rococo Valentine Heart card by Foglio Press | 5. I Love You As Much As…. card by Paper Plates Press | 6. Cereal Love card by Paper Parasol Press
7. Hotspot Love card by Kiss and Punch designs | 8. The Moments card by Ditto Ditto Works | 9. Lobster Love card by ShedLetterpress | 10. Like Campfires card by Smock | 11. I’m Mad For You card by Rise and Shine Paper | 12. My Heart Belongs to You card by Pup and Pony
13. Lots of Love Heart card by Sugar Paper | 14. Love Ledger Paper by favorite design. | 15. You Rock My Socks card by Flyaway Paperworks. | 16. Happy Valentine’s Day card by Grey Moggie | 17. Love Bracket card by A Favorite Design | 18. We’re Purrr-fect together! card by Ratbee Press | 19. Love You Like No Otter card by McBitterson’s | 20. For Fox’s Sake I Love You card by Runaway Press
Printer’s Paradise at Vahalla Studios
Passing the decade-mark of printing & creating adventures (from first getting into the printing rhythm of a Vandercook to adding ink to his ’57 Heidelberg Windmill), Dan Padavic of Vahalla Studios continues to amp up his letterpress design game with eye-popping pieces, expertly designed (and memorable) prints, and a creative edge that pushes the boundaries of letterpress. We were able to catch up with this cross-discipline printer (have you seen their screenprints?) for a chance to talk shop and to catch up on what keeps him motivated, covered in ink, and ever creative.
A DECADE OF EXCELLENCE I graduated from the University of Kansas in 2004 with a Bachelor of Fine Arts degree in Graphic Design. My entire time in college I took numerous printmaking classes as electives and always incorporated a tactile process into my design work. I officially began Vahalla Studios in 2006 only a couple of years after graduating college and have been running the studio ever since. We are approaching our 10th year in business and it’s amazing to think about how far we have come in such a short time. I am married to my wonderful wife Melissa who helps run the office and books here at the studio, she is a talented seamstress and amazingly creative as well.
We have a 2 year old son, Tucker, who keeps us on our toes at all hours of the day and we are expecting his baby sister here soon in April. My family and our business keep me motivated, challenged and ever so grateful that we get to do what we do and work with such amazing clients and friends.
THE FIRST PULL OF LETTERPRESS My first experience with letterpress was at the University of Kansas. We had an elective letterpress class that was a great introduction to the craft. If my memory serves me correctly we had 3 Vandercook proof presses. I cannot recall the models but some had powered inkers and some you had to ink by hand. We worked on typesetting the old school way and had fun projects such as greeting cards and poster making.
THE PERFECT PRINTING ABODE Our shop is small and we really like it that way. We have about 2,000 sq. ft. tucked around the backside of a building that is a little difficult to find if you do not know exactly where to look. Honestly we kind of enjoy the privacy and the fact that we don’t have much walk up business.
We typically schedule meetings by appointment only, but the majority of our work comes in through the web. In that 2,000 sq. ft. we have 2 Windmills and a paper cutter, as well as a composing table, type drawers, and an ink mixing station for the letterpress work. We are also a full service Flatstock screen printing studio.
We like the term analog printmaking because both the screen and letterpress processes on paper share so many similarities. It’s spot color printing at its best!
DESIGNED FOR PRINT + BEYOND Design has been an integrated part of the studio since day 1. I have my degree in design and have taught courses in typography and printmaking as well. I see design as an integrated part of printmaking. The better the design work, the more fluid the printmaking process becomes. I like to say that what we do is 75% prepress and 25% production. With this approach the printmaking process is an extension of the design process and successful projects are achieved when the two process are thought of as one.
THE CREATIVE PROCESS Everything starts in my sketchbook. Even typographic layouts. Ideas can be sketched & hashed out much more quickly and fluidly with a pencil and paper than in the constraints of a computer, and I think that is super important. Once a concept or sketch has all the elements it needs, I then begin to execute the design in the computer. Whether that is scanning in a key line piece of art or composing a typographic composition, I try to use the computer as a tool and not so much a platform for idea making.
FULL TIME FUN Yes, I have been printing full time for almost 10 years.
PRINTING FEATS I was super stoked to receive a best invitation award for the wedding suite that I designed for my own wedding. I entered it in the Neenah Un-Show a few years back and was awarded best in that category. The contest was judged by some very respected designers in our community and that is why I felt so honored to receive the award. Below are a few photographs of the suite for reference.
Our work has also been featured in many design magazines and print annuals over the years, and we have had the great honor of working with such clients as Square, Kickstarter, Ralph Lauren, Ray-Ban, Myspace, Warner Music, Disney Music, Zynga, and many others.
PRESS HISTORY My first letterpress was a 1957 Black Ball windmill. I knew that any form of proof press or hand crank / hand fed press would be limiting from a production standpoint, and so I decided to jump in with both feet.
BOXCAR’S ROLE Boxcar has given me a seamless and efficient resource for ordering my letterpress plates. They are also a great resource for inks and pressroom supplies like my swing away lay gauge and pins.
SHOP TIPS The best advice that I can give would be to try and be as systematic as possible. The mistakes I made learning to letterpress were all due to inconsistencies with paper grain, cutting down, grip and guide, etc… keep everything in the same direction as it comes off of the cutter and pencil mark your stacks with the grip and guide edges so that you can keep everything nice and tidy! Oh yea, and ALWAYS CLEAN YOUR ROLLERS!!!
WHAT’S NEXT My plans for the new year are to keep pushing, keep growing and keep refining our processes. Maximize efficiency but also keep in mind our goals to stay small and manageable. We like the personal attention we can give our clients and we love building lasting relationships with designers. I also really want to up our social media game to highlight more work that we have produced and give more exposure to the artists and designers that we work with.
A huge round of thanks out to Dan of Vahalla Studios for letting us get a glimpse of his letterpress (and screen) printing paradise.
Keeping in Touch With Gutwrench Press
Letterpress has always been an ingenious outlet for creative and informative expression, and Hope Amico of Gutwrench Press is an avid subscriber to both. This California-based printer keeps the inspired gears turning each month via her community-involved postcard Keep Writing Project. We caught up with Hope as she let us in on the fantastic letterpress journey that has her smitten with printing.
FOR THE LOVE OF LETTERPRESS I have always loved letter writing and storytelling. I have had penpals since I was 10 and have been self-publishing stories since high school. Learning the craft of letterpress was one more tool for me to express this. Postcards are my favorite thing to print, and my monthly interactive postcard subscription, the Keep Writing Project, is my reason to keep printing.
INK IN THE BLOOD I was already printing woodblocks and etchings. A friend had a little tabletop press and some type and let me print a few woodblocks with captions for a print show I had coming up. After a few terrible prints, I got enough work together to apply to school. I went to art school as an undergrad in my 30’s because they had letterpress and papermaking equipment that I wanted to learn to use.
MY PRINTING ABODE I rent space from Painted Tongue Studios. They have a Heidelberg Windmill and a Vandercook 4 and a platemaker, which is about everything I need to print postcards. I print on the weekends alone. The other aspects of my work are so social I love having the quiet studio to myself. It is located about a mile from downtown Oakland but what I love is that it is about 6 blocks from my house, so I can usually get back and forth with just my bike.
PRINTING MENTORS Vintage postcards. I was an intern at Blackbird Letterpress and Kathryn taught me about patience, precision, and making good choices. I still write and read zines. I love collecting things, eclectic styles and experimenting.
THE CREATIVE PRINTER I do it all [designing & printing]! Though sometimes I team up with illustrator friends who design a postcard for me, most of the time it is all me! I am also a part time yoga teacher, and work 2 nights a week at a restaurant. I would eventually love to give it up to just print and teach.
THE DESIGN PROCESS For the Keep Writing Project I come up with a design that has both a theme and a question every month. I keep a list of ideas in my notebook and draw from that, sometimes trying to match ideas with timely events or holidays. This year for December I printed a holiday fill-in-the blanks card which was a challenge and a lot of fun. Writing your own mad lib-like story is tricky. The image I create is usually based on function — either trying to convey a message or an excuse to try a new trick.
PRINTING FEATS Maintaining the Keep Writing postcard project since 2008 despite multiple moves and 2 long-term stays in Italy. During my second trip, I brought a gocco printer and a bunch of cards with text already letterpress printed on them. I added the images with the gocco while my roommates slept. It was a lot of trouble to print with the little press — I accidentally packed it on my carry on and almost missed my flight because I forgot about the exploding flash! But I love that I have this monthly challenge for myself and it is also part of my job.
I also printed a broadside for a bookstore in the city as a part of California Independent Bookstore day. It was designed in collaboration with John Waters, so when he read at the store later that month, I asked him to sign it for me. I told him I was the printer, but he was more interested in talking about how easy it is to find blue hair dye nowadays.
PRESS HISTORY I still don’t own a press! I had 2 presses that were given to me because they had been flooded during Hurricane Katrina — both were tabletop presses, one for etching and one was a proof press. I gave them both away to friends who needed them. I’ve always been lucky enough to be able to share presses when I need to. I’ve also moved around a lot, and I think I have been hesitating to commit to a press until I think I might stick around for a few years.
BOXCAR’S ROLE I ordered my first plates from Boxcar! Two years ago I bought myself a base so I could use the windmill I had learned on to increase production and efficiency. It was a big step for me. I have been slow to move from passion project to full-time business, and I am en route. But Boxcar has been supportive in every step, with every question.
SHOP TIPS I got great advice once in school that stayed with me — find the thing that makes your work yours and push that aspect. This was something I needed to learn about process — that despite all my training in letterpress and love of craft, I am not a minimal or precise or neat printer, so I learned to work with those aspects that made my work unique. I can print very fine lines with super tight registration and I did that as I printed other people’s work, but for myself I tend to keep it a little more loose. Also, staying true to my love of postcards has been a more difficult business choice but I love what I do so much, I am willing to find ways to make it work.
WHAT’S NEXT I want to print more yoga-themed cards, integrating my two favorite things. And maybe more collaborations this year. A few artists have asked and I love the idea of it.
Huge round of thanks to Hope of Gutwrench Press! Keep up the amazing work!
2015 Letterpress Holiday Gift Guide
Round up some holiday cheer this fabulous year with our ultimate holiday gift guide for the letterpress lover & printer. We’ve got great printing supply musts (and splurges!) as well as letterpress printed goodies that you + your crew will gush about for years to come! Let us know what is on your wishlist in the comments section below!
1. Hand Quilted Letterpress Job Case Layout Baby Quilt from BettyTurbo | 2. Different cities / tool kids pattern journal from Hartford prints | 3. Cheers for Beers art print from Baltimore Print Studios | 4. 2016 Letterpress Standing Desk Calendar from dittdittowork | 5. Star t-shirt from Starshaped Press (printed using type) | 6. Whole Bean Coffee – Printers Devil Dark Roast from Baltimore Print Studios | 7. Letterpress Printer t-shirt from Outridder | 8. Customizable letterpressed picture frame mats from Typothecary Press | 9. Pantone Universe A4 Sketchbook from Pantone | 10. Letterpress Now DIY Guide to Old and New Printing Methods from Boxcar Press
11. Letterpress Type floor mat from PaperBellaPrints | 12. CMYK Earrings by Matters of Delight | 13. C&P Throw Pillow by alicing | 14. ‘Staching letterpress card from Boxcar Press | 15. Family or Friends Journal from Journaling Jane | 16. Christmas Holiday L Letterpress plates from Boxcar Press | 17. Letterpress Wallpaper in Silver Typography by Brewster | 18. Press On letterpress greeting card by Penelope’s Press | 19. Big Dictionaries bookmark from Hartford Prints | 20. California Job Case Letterpress Apron from wnybac
Let’s See That Printed: Primer Scares Up Fun
As soon as we found out the electric and spooky illustration designs of Primer were passing through our platemaking service department, we had to learn more about eye-catching letterpress poster designs. The printer behind Primer, Brian Isserman, and his wonderful wife gave us a sneak peek at the chilling yet beautiful tale behind these letterpress pieces.
Brian helped fill in the blanks on how such captivating project came to be:
“Primer is a brand development agency located just north of Philadelphia in the historic town of Hatboro, Pennsylvania. We specialize in brand strategy development, graphic design, web development and video production, but what we really love, is print.”
“Several years ago we purchased and restored a GEO. P. GORDON platen press circa late 1870’s. It was a 6 month labor of love to get it back up and printing (and see here for the journey!). Especially considering we knew nothing about letterpress printing when we started. Now we use it every few months for personal projects and small promotional runs for our clients.”
“Every year we put together a Halloween promotion as a thank you to our clients, friends and family for their continued support. It allows us to step away from coding and web development so we can get back to our roots, ink and paper. We usually create a short run limited edition series of prints. Two years ago the theme was Day of the Dead, last year it was the Universal Studio Monsters, this year we decided to go with vintage Halloween.”
“Once we had the concept in place, we collaborated with the super talented Michele Melcher to illustrate a series of three iconic Halloween images. The flat graphic, off-registration look of those vintage Halloween decorations gave us a safe zone margin of error that helped us tremendously. This was our first multi-color print run and we wanted to create a design that was forgiving. It really worked out well. The prints that were in perfect registration looked awesome, the ones that were really off looked even better.
The print run itself ran over 15 hours and for the most part went pretty smooth. We learned a lot from the experience and I am totally looking forward to tackling another multi-color job. Everyone really loved the prints. We received numerous calls and emails and got lots of social media love.
PRO TIP – Our press is old. I mean really old – and although it still prints amazingly well, we knew it would be extremely difficult to keep the plates and prints registered. We do not have a paper cutter so we opted to not include crop marks of any kind on our plates and ordered pre-cut paper instead.”
“So, how do you keep everything in register without crop marks? Boxcar sent us a large press proof. We cut out the individual images and spray mounted those proofs onto our paper. We placed a small piece of tape on the front of the plate and aligned it face down onto the paper. Once in position we removed the sticky back of the plate and ran it through the press. The plate would then attach itself to our base. We then carefully peeled off the paper and tape, and we repeated the process with each of the 3 plates per illustration. Using the master proof helped keep all of the plates aligned.
I think one of the most interesting parts of printing is figuring out the little tricks and treats to make your vision come to life. We could not have done it without the guidance, plates and custom ink colors from Boxcar Press. Thanks Boxcar!”
Huge round of thanks out to Brian and his lovely wife at Primer for letting us get a closer look at these brilliantly colored poster designs!