Boxcar Talk With Lenor Mirochna of Paprika Letterpress + Design

Take a large helping of letterpress love, add a smidgen of luck when finding the perfect press, pour in slowly more than a few cups of excellent design experience, add an enchanting creative streak, and you’ve got the divine recipe behind Paprika letterpress + design. Lenor Mirochna lets us in on the flavorful story behind the letterpress and design studio powerhouse. Read on to get the full scoop.

SPICING UP LETTERPRESS Paprika letterpress + design has been an adventure since day one with a serendipitous beginning. Short story about my background: I studied design at a number of different colleges and universities from Detroit to NYC. I began my design career in the mid 70’s; the beginning of computer typesetting where artwork was prepared using rapidograph pens, Xactos, photostats and hand done mechanicals.  There is a LOT to be said for the fabulous resources and possibilities of today’s graphic design. My experience has included ad agency design and art direction, owner of several graphic design firms, freelance design, commercial printing sales and print services buyer.

INK IN THE BLOOD I was interested in the process of letterpress and looking for a creative venture where I could use my design skills and love of color. I began to think about a local printer I met about 10 years ago who had a print shop in my town. On a whim, I stopped in one day and asked Dan Dewechter, the owner of Constitution Press, a 120 year old, continuously operating print shop, whether he had any letterpress equipment he was interested in selling. As luck would have it, he did. In fact he was consolidating and liquidating much of his shop having decided to explore other career options.

That is where I first met my circa 1916 Chandler and Price 8 x 12 press, all 1250 lbs of iron.  Along the way I also contacted Alan Runfeldt of Excelsior Press in Frenchtown, New Jersey. Interested in more hands-on-printing experience, I signed up for a day-long class with Alan and had a blast printing on a variety of presses.

FLOURISHING IN THE GARDEN STATE I am currently set up in a small garage studio. I hired some renovation help and we painted, insulated, refreshed and reorganized the space 6 months ago and now it is much more aesthetically pleasing as well as energy efficient. I am looking to expand my capabilities by purchasing another press by the end of the year.

PRINTING LEGACIES As a printer for over 30 years, Dan Dewechter has a wealth of knowledge and experience that you can’t find in a textbook. He not only worked with me, but also gave me pointers and patiently explained the idiosyncrasies of the process. He was generous with his time, talent and skills and is the person to credit or blame for what I ‘m doing now — right, Dan?

DESIGNED FOR PRINT I design and print. Currently, I am continuing to add to a line of greeting cards, notecards, and soon-to-come calendars. It’s been an adventure exploring the techniques and mechanics of letterpress printing. I have just scratched the surface of custom work and have collaborated with clients on custom pieces which has been extremely rewarding and a ton of fun.

PRINTING FEATS Letterpress printing is a beautifully complex yet simple process.  I love the colors, the feeling and the fun exploration of papers and technique. I’m not really sure I’d call it “my life’s work”.  I really like it and I’ll see where it takes me.

BOXCAR’S ROLE It was Alan who suggested I check out Boxcar Press to purchase plates as well as acquire more knowledge of the letterpress industry. Frequently posted videos and industry information on the Boxcar website has deepened my letterpress education. All of my plates are ordered through Boxcar Press and they have been an excellent, reliable resource for me.

GETTING STARTED When it was time to get my press, I contacted Dan, rented a trailer, asked my engineer husband to check out the situation and set the moving date.

When I arrived to pick up the press (haha- that’s a good story there) the fun began. (see the pictures) Dan was invaluable and incredibly generous in helping me get my shop set up.  Along with the press he gave me just about every possible piece of equipment needed to get started and in fact things I didn’t even know I needed.

Seriously. He included  quoins, 3 C &P chases, furniture, sets of guides, large roll of tympen paper, packing sheets, extra set of BRAND NEW rollers still in their box, cans of pre-mixed pantone ink colors, press wash, large “stone” on which to lock up the base, roller puller tool, sticky finger goo and stacks of  different types of paper to get me started. And more. And he helped move the press. Dan was amazingly helpful and I like to think he was happy to see the press go to someone who would work it and not sold as scrap.

WHAT’S NEXT My plans for 2012 include adding a new press to my shop, working with more custom clients and continuing to create new pieces for the Paprika letterpress + design line. My retail outlets include stores in Charleston, South Carolina, New Jersey, Philadelphia, and other areas of Pennsylvania. My cards have been featured in Culture Cheese Magazine and soon to be in USEF’s Equestrian magazine. In the future I’d like to grow the Paprika Letterpress brand specifically within the specialty retail and hand-made-art market nationwide.

Many thanks to Lenor for letting us take a look into the wonderful world of Paprika Letterpress + Design!

Introducing the Letterpress Roundtable: Essential Books about Letterpress

Welcome to the first Letterpress Roundtable Discussion – a new “venue” where we’ll ask a group of letterpress experts for their experienced opinions on a whole range of topics, one question at a time. We’ll ask the question and gather some answers to start things off, but we want all of you to chime in to keep the discussion going. This will be a fun learning exchange as more and more of the extended letterpress community participates, so please feel free to add your thoughts in the comments section below!

Let’s launch with our first question – What is the one book on printing that everyone should read?


The Elements of Typographic Style by Robert Bringhurst

Recommended by: Jenny Wilkson of Wilkson

Why: Not a letterpress manual per se, but it’s still a book that every printer should absorb early on in their career, as most of the information therein applies to hand composition as much as computer typesetting. In one compact paperback, we have a well curated history of type, principles of typographic rhythm, proportion, and hierarchy, and Jenny’s favorite: a fascinating chapter on the geometry of page proportion. The book is beautifully written, but perhaps what makes it most unique and compelling is that Bringhurst draws parallels between typography and music, literature, and the natural world throughout. This book is readily available on line.


Letterpress Printing, A Manual for Modern Fine Press Printers by Paul Maravelas

Recommended by: Casey McGarr of Inky Lips Press

Why: This book speaks to printing on a Vandercook and platen presses, and references printing, makeready, typography, vocabulary, ink, presses, platen, proof presses, and much more. This was the text Casey used in Texas when teaching a letterpress class, and a printer would enjoy this book since it talks about current letterpress practices. Available at Oak Knoll and other online outlets.


Printing Digital Type on the Hand-Operated Flatbed Cylinder Press by Gerald Lange

Recommended by: Casey McGarr of Inky Lips Press

Why: For the practicing graphic designer that wants to print without having typecases full of metal and wood type, this is a must have in the print shop and by the computer (currently out of print- Ebook available soon).


Printing Types: Their History, Forms and Use by Daniel Berkeley Updike

Recommended by: Michael Bixler of The Press and Letterfoundry of Michael & Winifred Bixler 

Why: Bixler calls the two volume set a terrific history of type. He admits it’s a little dry and not everyone will find it interesting, but it’s a #1 must read for anyone interested in type. It was printed in 1922, is very scholarly and worth it for the reproductions of 14th to 18th century type.


Paragraphs on Printing by Bruce Rogers

Recommended by: Scott Vile of the Ascensius Press

Why: Scott’s opinion is both poetic and practical:

To be somewhat glib, the one book on printing that everyone should read is all the books on printing. But if I had to choose one, it would be. Though focused primarily on book design, the amateur with ink in their blood would benefit greatly from the snippets of information on what makes a beautifully printed page. We all have access to an overwhelming number of typefaces, borders, decorations, and patterns. We can, in a day or two, receive a Boxcar plate with our own mental signature of what we believe good design to be, and then print from the plate with bottomless impression. What we desire, as letterpress printers and designers, is a beautifully printed page; this requires much more than a deep impression. It requires study, patience, character, and a careful examination of how design problems were solved in the past. Does the design look as though it were inevitable? That is success in printing.

I cannot state it any better than Rogers:

“Finally, it may be said that the decorative value of a simple page of beautiful type, beautifully printed, is a value quite apart from the esthetic pleasure given us by any other of the graphic arts. So elusive it is that it becomes difficult to analyze or describe; printing in its essential simplicity occupies a compartment all its own amongst the graphic arts. . . . You may be assured, however, that there is no golden road to fine printing. One must continually give his best effort, and only his best, to every piece of work he undertakes. The result will be a lasting thing of beauty—or not—according to his capacity as a workman and his taste as an artist.”


Daniel Keleher of Wild Carrot Letterpress

Recommendation: I cannot name just one book – my printing education came from many different sources. My advice? Seek out basic instructional texts and look for that one little hint that you have not read before.


General Printing: An Illustrated Guide to Letterpress Printing by Cleeton, Pitkin & Cornwell

Recommended by: Peter Kruty of Peter Kruty Editions

Why: Well, here is the book that everyone used at one time or another in their ‘apprenticeship’ to be letterpresser. It was used to teach highshoolers a trade in printing when all was hot metal. I was tickled to see that it is back in print and available from Amazon for $24.95 in a smart new yellow hardcover. No other book is going to show you the right way to tie a form for galley storage using kite string. My only concern is that every other contributor to this blog will recommend this book too, but hey, maybe in the end we are all just big highschoolers slaving away at the machines like it was still the 50’s.


Printing on the Iron Handpress by Gabriel Rummond

Recommended by: Peter Kruty of Peter Kruty Editions

Why: Everything, and I mean everything, about handpress printing, paper dampening, metal type handling, the works. Since nearly all of what we do at the studio is polymer, text and image, it’s interesting that the two books I’m recommending are for hot metal. Ah well, I guess plastic printing is a mast we all tie ourselves to at our own education and peril.


Finer Points in the Spacing & Arrangement of Type by Geoffrey Dowding

Recommended by: Carol Blinn of Warwick Press

Why: It is a classic. One can still get the best education by looking at books designed by the best – W. A. Dwiggins, Bruce Rogers, Giovanni Marderstieg and his son, Martino, and don’t forget all of the private press people who have gone before – plus new(ish) designers – all of these people were considered great for many reasons – use of classic typefaces, clean use of white space, delicate arrangements of type on a page just the right size for a project – open your eyes and look. And another thing, read your heart out to become educated in how words are put together to make sense. Read books by authors whose work and words you love. Immerse yourself with language. A good printer/designer should be educated in all things dealing with printed pieces – so don’t just become a worker bee, become a well-rounded professional printer/designer/editor/artist.

Having a good teacher is still the best way to learn how to do most things. Books with instructions are fine up to a point, but particularly in this world of ours – if you can’t get to the teacher, at least study their books. If they are still alive, contact them, pester them, and ask your questions. Bring them cookies and ask to stay for a day or two to learn how to make decisions in type and space and materials. Be grateful and thank them. And then go on to make your own mistakes and learn from them.


Do you agree, disagree, or have your own must-read book for printers? Tell us in the comments section below. We all hope to take away some great suggestions to add to your printing bookshelves!

Boxcar Talk With Elizabeth Rittmeyer & Kelsie ZImmerman

Is there anything Elizabeth Rittmeyer and Kelsie Zimmerman can’t do? The energetic Elizabeth finally sat down with us to spill the details on just how ambrosial letterpress life at Sugarcube Press can be.

SUGAR, SPICE & EVERYTHING PRECISE I’m a 95%-self-taught letterpress printer, been doing it for 16 years. I’m a Portland, Maine transplant to SoCal via Seattle (I gloat profusely about living in the coolest places). The entire family is back in Maine so my husband and daughter go for 2 months and I get one before the printshop needs me back. I’m over 21, vegetarian 19 years, have a rational and hyper-creative husband who independently designs bags and i-gear for other companies like NAU and Apolis and he does production in Vietnam 4 months of the year (thus I become uber-super-mom). Our 11 year-old daughter is also so creative that she gets up at 6:30 a.m. to write stories before school. I love squirrels, pre-1900 books, tiny cut glass s&p shakers, ‘50’s odds-n-ends for my 1951 house with round livingroom, thrift stores and side-of-the-road finds, my proudest being a fire-orange Danish chair with swooped teak arms.

Sugarcube Press in action

INK IN THE BLOOD In 1995 I moved from Portland, Maine with my husband to a little rural island off of Seattle; he got a sweet job in K2 Snowboards. Well, after one trip on the ferry (after I missed the first two), through Seattle traffic, I decided there was just no way I could commute to Microsoft every day. What’s a girl to do on a wooded island with one blinking red light? Be the coffee-girl at a café. Lucky for me Jennifer and Ron Rich of Oblation remembered me from a book fair and asked if I wanted to be their paper-maker, which I did until I learned to print (enough) to be their printer for 2 years. With their success they left for Stumptown and I stayed on my island and did online weddings only. Looks like I was hooked.

CALIFORNIA DREAMING We recently moved to a new space in our sweet little Ojai downtown, a 6-minute walk from my house. We have 800 square feet with softly glowing buttercream walls, two all-windowed garage doors facing directly East with view of the mountains and with the doors fully-open we’re virtually “outside”.
An outside view of Sugarcube Press
Kelsie has a design-center, we have a processing + shipping area, and a near-half is the print shop. I am the second owner of my 1956 8×10 C&P named Dwight (she’s a girl), and 10X15 Heidelberg named The Butterfly that was bought from Frank Boross of Toxic Coyote Press (he had her for 25 years). Jack, my leggy Chihuahua mutt pound-dog, guards it all.

PRINTING LEGACIES I love Bonnie Thompson Norman of The Windowpane Press in Seattle. Her books are letterpress and lino-cuts; I adore Madeleine Zygarewicz of Panorama Press, she’s a doll; and I get really happy looking at 9SpotMonk, I gravitate to overlays and splash. Though I am amazed at people who achieve tight-registration and I totally bow to them, I prefer “movement” with overlays and juxtapositions that create new colors.

Sugarcube Press's print shop
DAILY GRIND “Design” happens every day; it’s inspiration and whimsy from a thrift-store goody or a conversation with a pal. My humor tends towards sarcasm and irony, so our cards are pretty funny. I like the one-offs and tongue-in-cheek play with words we English grads live for. These days I do quick pencil sketches and collaborate with my partner and designer-guru extraordinaire Kelsie Zimmerman; she uses our sketches and ideas and gets them plate-makin’ ready to send to Boxcar.

DESIGNED FOR PRINT I’ve always been a “designer” in the sense I draw, collage, carve, arrange and conceive. Up until I met Kelsie in 2007, I was the solo-business owner and designer. Our collaboration allows me to concentrate on Sugarcube’s printing; I print every single thing that comes out of the shop to supply over 400 stores.

Another look at the Sugarcube Press print shop
FULL TIME FUN I work full-time for Sugarcube Press and thankfully, finally, for no one else! Every-other year I’d panic and go get a desk job. But this past year was sweet to permanently be at my cast-iron “desk” all day; now I stand at the C&P for a solid 5 hours before it gets too tiring, then it’s off to other necessities: packaging, shipping, calling on invoices, and brainstorming.

PRINTER’S PARADISE In general, being a printer of good caliber; I print every single card and ephemera from Sugarcube Press on the C&P. Sugarcube has grown exponentially thanks to my go-getter-never-say-I-can’t partner, Kelsie. She rocks! We are both really proud of our growth over the years.

BOXCAR’S ROLE Our first NSS in 2008 found us paying thousands of dollars for wood-mounted metal that due to a changed formula (later discovered) was crumbling away as I printed. I was freaking out! We met with Boxcar at that show and decided to make the change to polymer plates: lightness in shipping, less cost in ganging–up images, less hazardous waste in it’s making, and polymer doesn’t smash (whoops) like magnesium.

Another look at the Sugarcube Press print shop
PRESS HISTORY I found my first press, named Big ol’ Pearl, a 10×15 1890’s C&P, in the Printer’s newspaper, in 1997-ish, in PDX. Drove down from the island in a huge Ford truck and extra-long Uhaul. Really spendy ferry ticket. My driver, backing it up in a rain-sodden field, became mired in the mud 500 feet from my studio door. One guy suggested we dump the press in the muck and drag it! The other guy (hello, Einstein) pointed out the press, being in a trailer, was already on wheels, we just needed a come-along, and a few hours of cranking got her inside with nary a drop of rain on her.

SHOP TIPS If you want to grow, get a partner! Kelsie and I both do different jobs and our expertise is necessary for our success. She designs and does all of the layout and haggling to get our catalogs done, online pop-up sales, keeps reps happy and trade shows looking sweet. I’ve mostly got the printing and stock under control; ya gotta make it to sell it!

WHAT’S NEXT Making more of everything and tripling growth.

Big thanks to Elizabeth and Kelsie for showing the sweeter side of letterpress with Sugarcube Press! Check out their nifty videos here!

Boxcar Talk With Bill Paulus

When he showed up on the printing scene in 1962, Bill Paulus was armed with attributes that are a trifecta of the trade: common sense, passion, and a laser-focused 24 hour workday attitude. Fast forward a half a century later and you’ll find that Paulus happily occupies a letterpress menagerie in the Atlanta, Georgia area. And life has never been peachier.

Read on to get the full story on Bill!

PASSION FOR PRINTING  I am Bill Paulus, born in 1950 in Zanesville, Ohio. I began my career in printing in the last days of June, 1962. Only have a high school education, according to establishment quid pro quo. In reality, 50 years of O.J.T. while attending the school of hard knocks.

INK IN THE BLOOD Like it or not, (and I did not like it.) I was conscripted by my mother and stepfather out of economic necessity.

LETTERPRESS MANCAVE I have a private letterpress shop, letterpress studio, or letterpress mancave (choose your preference) in the basement of my home located just a stone’s throw (no pun.) from Stone Mountain Park in Metro Atlanta, Georgia.  Equipment, or toys, to date: 1917 vintage 10 x 15 C&P New Series hand feed; 1930’s vintage 10 x 15 Kluge Automatic; 1954 vintage 10 x 15 Heidelberg Windmill; late 40’s / early 50’s vintage Miehle Vertical V50; 1917 vintage Intertype linecasting machine; 1960’s vintage Ludlow Typograph; 1920 vintage 34 inch Challenge Diamond power paper cutter; 1940’s vintage Challenge floor model paper drill with round corner attachment; 1954 vintage Rosback auto stitcher; and a 1936 vintage 14 x 20 Baumfolder.

PRINTING LEGACIES The Late George Lilienthal, Donald Mathis of Zanesville, Ohio, and Ben Franklin.

DESIGNED FOR PRINT My forte has always been printing production in the areas of letterpress (my first love), offset, flexo, diecutting, embossing, and foil stamping.

FULL TIME FUN From 1962 until 2009, I was printing full time. During this time, a day variously consisted of 12, 18, 24, 36, 48, or 72 hours. There were a couple of times I was printing one way or the other seven 24 hour days non stop. Take note: The word “work” has not been mentioned. I was having too much fun to classify what I was doing under the category of “work”. Adding to it all, if I was moving printing equipment, well, that was fun in overdrive.

PRINTER’S PRIDE The many letterpress and offset printing production awards ranging from honorable mention to best in category presented by peers in the graphic arts industry.  Also, a period of 44 years of moving printing equipment without any kind of mishap.

BOXCAR’S ROLE  They have provided an alternative to corrosion prone magnesium plates, created a very useful web site, provided free equipment manual downloads, and, best of all, provided customer service that is second to none.

SHOP TIPS

  1. Always have clean hands and a pure heart.
  2. Safety is always the first priority. Period!
  3. Never, ever lose a customer’s order.
  4. When moving printing equipment, never yank or jerk; be slow and methodical, using common horse sense, and never place your body or body parts in a pinch or crush zone.

WHAT’S NEXT As health permits: Keep on learning. Print. Connect the Intertype to the gas line and cast my first line of type on it. Print. Also build up the Ludlow and cast my first line of type on it. Print. And just for kicks and grins, seek out some of the still living pundits, who in the 60’s and 70’s were chanting “ Letterpress is dead,” and rub their haughty noses in the face of the letterpress renaissance. (Recreation?)

Big thanks to Bill for letting us take a sneak peak into the mind of a fellow letterpress aficionado!

Boxcar Talk With Nina Interlandi Bell

Like Nina Interlandi Bell from Tweedle Press, deep dish pizza got its start in the Windy City of Chicago, where people know their dough. Like an artisanal slice, her printings are filled to the brim with flavorful creativity. Whether you get the tried & true cheese style, a smorgasbord of meat toppings home-run, or the more well-honed and inspired artichoke and basil, Nina’s letterpress work and these pizza pies never fail to delight.

Read on to find out more on the commanding and captivating Nina Bell.

 

THE NATURAL PRINTER I’m a a graphic and web designer, letterpress printer, paper maker, and lover of nature and local/organic food, with a dash of rock and roll. Also, I want to be a cowboy.

FOR THE LOVE OF LETTERPRESS When my husband (iHub, also know around the shop and our house as “Minister of the Office Of Fun”) and I got married 5 years ago, I helped to design and assemble our invitations. I had them letterpress printed by a local printer, and knew when I saw them that I wanted to learn how to do it. I took several series of classes at Columbia in Chicago where I learned to work with cylinder presses, type, and plates, and also helped out up at the Platen Press Museum in Zion where Paul Aken taught me my platen press chops. I wouldn’t necessarily claim one particular moment of insight when I realized I wanted this to be my full time job, but everything just sort of coalesced: my lifelong love of paper and desire to own a card shop, all my years of experience with graphic design, my (apparently) genetic desire to be a business owner, and the fact that I love to get dirty and tinker with dangerous equipment.

PRINTING LEGACIES I knew when I saw the miniature empire that Jen from Starshaped Press had built that it would be possible for me to do what I envisioned. I wanted the flexibility of creating my own schedule, the satisfaction of having people choose to spend their hard earned money on beautiful things that I design and print for them, plus the ability to take time off for kids when I need to (which will be March, 2012!). Paul Aken too, of course, without whom I would never have acquired any of my equipment and who I credit with helping me move closer to accepting imperfection. Still working on that.

THE DESIGNER & THE PRINTER I do everything! My career experience has been 11 years of graphic and web design, and I’ve been printing for the last 4 years. However, I didn’t actually go to school for any of this – my music degree was supposed to help me be a recording engineer for when my band got famous, but that didn’t work out so well. Luckily I have always been a designer at heart, and creating show posters and websites for my band ended up giving me the experience I needed to land real design jobs. It all looks very intentional in retrospect.

THE DAILY GRIND Usually I end up procrastinating on big design jobs because getting over that initial hurdle of inspiration is so intimidating. Once I’m up against a deadline and have assured myself that there are no other “important” internet tasks for me to complete, I usually end up staring at the blank screen for a while. Once something gets me into the zone – it could be an image, a piece of text, or a color combination – then there’s no stopping me. Coveted episodes of TV on the DVR be damned! I can remain glued to my computer, despite iHub’s desperate attempts to force me to “relax”, for a very long time indeed.

FULL TIME PRINTER BY DAY, CREATIVE CHAMP BY NIGHT Just about. I still do a bit of freelance design work here and there that is unrelated to Tweedle Press, but most of my time is spent working at the shop. It has been a slow transition from my full time design job to what I’m doing now, but I’m very lucky that the owner at my previous company let me step down my days there gradually as Tweedle Press got busier. I’m still only making about half as much as I was when working full time at my previous design job, but I’m lucky iHub is so darn supportive and the business is growing every year. Continue reading

Boxcar Talk With Travis Friedrich

The man behind the up and coming Parklife Press, Travis Friedrich, lets us in on the things he can’t do without, his insatiable love for letterpress, the curious journey of his beloved C & P, and his vintage paper cutter.

Friedrich carved out a few minutes to tell us about the things that keep his rollers inked.

Travis Friedrich

(photo credit: Annemie Tonken)

EAST OR WEST, LETTERPRESS IS BEST I grew up in Oregon but have lived in North Carolina for most of my post high school life. I’m 31 now. Although my college degree is in engineering, I’ve always loved print and design. I enjoy making grilled cheese sandwiches, watching tennis, playing ping pong, drinking fancy cocktails, and printing with headphones on.

Travis Friedrich

(photo credit: Annemie Tonken)

INK IN THE BLOOD I’ve enjoyed printmaking since I was about 13 years old — although it was mostly linoleum cuts and a little bit of lithography early on. It wasn’t until about 2005 that I learned about letterpress. At the time, I was living in Portland, Oregon and working at my first post-college job as a mechanical engineer, but I wasn’t wild about what I was doing. I came across a letterpress shop not too far from my apartment, and I thought how cool it would be to be doing something like that rather than sitting in front of a computer all day. By the end of that year, I was very seriously considering trying to find a way to make printing my career.

Vintage Challenger CutterSTUDIO WITH SOUTHERN CHARM  Parklife Press exists in a cozy studio at my home. It houses a C&P 10×15, a C&P 12×18, and a 123 year old Challenge paper cutter. My favorite thing about the studio is probably the lax dress code.

PRINTING LEGACIES
Aside from two days of a community college letterpress class (I couldn’t stick with the 2 hour commute required to stay in the class), all of my letterpress education has been “virtual.”  The Briar Press discussion boards, the Letpress list-serve, and Boxcar training videos have been invaluable.

DAILY GRIND  Most of the design work I do is for wedding clients. I start by asking for as much info about design preferences and inspiration as the client can give, then I put a few initial first drafts together for the client to look at. At that point, the client inevitably loves my least favorite draft, and we go from there, tweaking and refining. It’s amazing though how often I end up loving the final design and am glad that I was pushed away from my initial preferences.

FULL TIME FUN I’m definitely both a designer and a printer. I split my time pretty evenly between the two. I’ve been doing it full time since shortly after I started in 2005, and I’m certainly amazed that I’m able to do this full time. The cubicle job that I had after college was not that awesome. During that time I remember mentioning that I’d love to have a print studio at some point in my life. But I definitely didn’t think it would happen so soon, and I didn’t think it would be a career.

BOXCAR’S ROLE The speed and ease with which I can order and receive a plate is huge. As for the plates themselves, my tiny studio appreciates that Boxcar’s plates take up so little physical space and I love how easy it is to trim, alter, and reposition them. It’s much more flexible than other plate systems.

PRESS HISTORY My first press was a Kelsey 5×8 tabletop, which quickly frustrated me. After just a few months I upgraded to the press I still use — a C&P 10×15 Old Style. I was in the bay area at the time, and came across a guy who had been storing an old press in his warehouse for years, and I bought it from him—despite the fact that I knew I would be moving across the country three months later. Transporting the press to NC from California was not easy, but it was totally worth it—I love that press.

SHOP TIPS Occasionally, take on a job that you’re not sure you can pull off.

WHAT’S NEXT The new Parklife Press website just went online in early February and folks really seem to be liking it. I designed and printed a bunch of brand new invitation designs and re-photographed everything. I also added a bunch of new business content.

Big thanks to Travis Friedrich for letting us shine a spotlight on his creative letterpress talents at Parklife Press!

Boxcar Talk With Ivan Gulkov

Printer and designer Ivan Gulkov first molded his passion for print in the colder climates of Siberia, Russia before turning out clean, modern collections at Pillowface Press that pay homage to the printing roots in the sunny state of California. Now, Gulkov balances the cool with the fun, with a nod to the old while creating the new. And he does it in spades.

Read on to get the full scoop.

Ivan Gulkov of Pillowface Press shares the full scoop on his background and printshop
Ivan Gulkov of Pillowface Press shares the full scoop on his background and printshop

SMOTHERED IN INK My name is Ivan Gulkov. I hail originally from the frozen wastes of Siberia, though currently reside in sunny California. PILLOWFACE PRESS is a small printmaking studio I set up to experiment with handset typography and photopolymer. Until recently, ours was one of the most traditional and conservative trades. For five hundred years, the tools and techniques of assembling type have not changed. Fonts were discreet, tangible things, you experienced on a physical level. In every letter, every space and ruler, there was a trace of the creators hand. Computers changed everything.

Continue reading

Boxcar Talk With Kent Aldrich

Kent Aldrich is everywhere: from falling in love with World War II posters, cutting his teeth on metal type, and standing quite still as the elusive (and brilliant, we might add) man behind Nomadic Press. He refuses to be defined by printing parameters, rather, he deftly commands them in his letterpress work. Read on to find out more on the musings of this passionate printer.

Kent Aldrich, the man behind Nomadic Press, shared these photos of his printshop with Boxcar Press

THE NOMADIC PRINTER I was born in 1964 and I am still living today. I was fascinated with type forms as a young child and designed a couple of fonts (leaning heavily toward an art deco style) when I was in second grade. I have lived most of my life in the Twin Cities of Minneapolis and St. Paul. I have been married for 22 years to the same woman, Emily, with whom I have 2 children. I ride a scooter with 46 rearview mirrors on it, I shoot a decent game of pool, and I like a beer with a strong hop flavor.

Kent Aldrich, the man behind Nomadic Press, rides a scooter with 46 rearview mirrors on it.

TEXT, FUN & ROCK ‘N ROLL When I was fourteen years old, I had fallen in love with poster art: Rock posters, French night club advertisements, WW2 recruiting posters. Anything intended to be tacked upon a telephone pole or hung up on a wall. So, I stole a composition stick (and the first line of a dead form) from a local jobbing shop and rode a hound down the Mississippi river to Winona. Once there, caught in the yellowing teeth of a full moon midnight, I sought out a lonely gravel crossroads where I met with the Devil and sold my soul for to print.

From there it was a series of graphic arts classes in high school,wooden renaissance festival presses, and a 3 year run-in with Coffee House Press and (the then just established) Minnesota Center for Book Arts. All of which conspired to push me into starting my own print shop, The Nomadic Press.

MAJESTIC MINNESOTA The building housing The Nomadic Press was built in 1914. The brick, from which it was built, was fired in a kiln a mile and a half away on a bluff overlooking the Mississippi River. It was originally a Mom & Pop grocery store and sat at the end of a street car line. The owners lived above the store, as did my wife and I for the first 7 years of our owning the place. With maple floors and woodwork and big, west facing windows, the interior of The Nomadic Press has been laid out following suggestions published in Mechanick Exercises on the Whole Art of Printing (1684) and has been outfitted in the style of a jobbing shop from the 1930s.

Nomadic’s press stable includes: two hand fed Chandler and Price old style platen presses (10 by 15 and 8 by 12), an automatic feed Kluge (12 by 18), a Vandercook Universal I (with a power carriage, adjustable bed and take-up tapes), the Pearl (more on that press later), and a spattering of table-top hobby presses.

PRINTING LEGACIES Al Schwerdt showed me how to print clean work using inking balls and a solid oak lever press and taught me the satisfying importance of the ethical and respectful treatment of both clients and vendors.

Allan Kornblum, who founded Coffee House Press, and spent years patiently teaching me the craft of letter-spacing and the fine art of keeping my hands out of the hungry jaws of a roaring platen press.

Will Powers, who made it plain that a printin’ man is a man well satisfied.

And Joseph Moxon, who said it best when he said; “As he set this stick of letter, so he sets on till his page is out”.

THE DAILY GRIND When I was first learning to print I slept on the floor of the print shop with my head on the feet of the press. Every morning I drink a hot cup of Van Son rubber base ink. Black. I have a ream of 80 pound text for lunch and bowl of 24 point em quads for dinner. My children were conceived in a room directly above my C&P 10 x 15. Too much information? Probably. But, heck yes, I print full time! For the last 26 years I’ve printed full time, and I plan on dying with my stick in my hand (that’s composition stick).

A letterpress art print by Kent Aldrich

DESIGNED FOR PRINT Letterpress printing is, by its nature, a process who’s accessibility and immediacy demands a skillful confluence of art and craft. It is not enough to know how the press is best run, nor is it at all well enough to fix a pretty picture in one’s mind. Rather, a holistic knowledge of afore and after is called for.

ALL THAT’S FIT TO PRINT When I am designing my own work, and am using movable metal type, I like to set an element and print it. Then I set the next element and print that. And so on ’till the work is finished. It is a process that often finds me printed into a corner. And it is always a thrill to find the word, or type face, or ornament or color which, when laid down with the rest, finally pulls it all together and lets me walk out clean. When designing for clients, it all must be planned out beforehand though. Then I set great store in knowing what kinds of printed pieces they do /not/ like. Here be monsters.
Kent Aldrich uses movable metal type when letterpress printing.

PRINTER’S PARADISE The Nomadic Press is run out of a brick building which was built in 1914. Last year, Emily and I paid off the mortgage, and we now own the building outright. I have done printing for Nelson Mandela and Vaclav Havel, and I have produced work for the King of Norway and the Palace at Versailles.

Kent Aldrich's business cards for his print shop, The Nomadic Press

BOXCAR’S ROLE Having begun my letterpress printing career more than a quarter of a century ago, and having cut my teeth on metal type, I have worked with all manner of plates and blocks: Linoleum and end grain maple, electro-plate and zinc, copper, lead and magnesium. All have graced chase and bed here at The Nomadic Press. And they have all served adequately well.

But the photopolymer printing plates that Boxcar has developed, and now sells, are a printer’s dream come true. They are quick and clean and precise and they provide a seamless interface between my state-of-the-art presses (circa 1890s) and the cutting edge graphic design technology of today. And they impart, into soft papers and onto hard, a crisp impression that does a printer proud. It is hard to imagine the occurrence of the 21st century letterpress revival without Boxcar steaming into the station and hauling most of the freight.

PRESS HISTORY You always remember your first press. As is so often the case, I simply mentioned that I was looking for a press to someone who had talked to a person who knew of a clamshell platen that somebody had somewhere. So, for fifty bucks, I bought a 7 x 11 inch Pearl press, a Paragon guillotine cutter and a cabinet of type. And I had to get them out of a basement by the end of the week. I still print with her (and oh, the sweetness of her kiss!).

An elegant piece printed by Kent Aldrich of the Nomadic Press

SHOP TIPS Know in which direction the grain of your paper runs, and be very kind to your register pins.

WHAT’S NEXT Big picture; I am working to build another 21% growth in gross over the previous year. Small picture; I hope to be able to print something using Pantone Mixing System number 332 (uncoated).

Huge thanks to Kent for letting us get a sneak peek at the fabulous Nomadic Press!

Photographs provided by Kelsey Johnson and Andrew Hine

Boxcar Talk With Kseniya Thomas

Six years working at a cozy letterpress shop– especially one that’s basking in sunny Pennsylvania — is going to create some nifty pieces and fine design. Or at least it will inspire an entire weekend devoted to the art of the letterpress, ala The Ladies of Letterpress conference. After working in Mainz, Germany for a half-year of traditional typesetting and printing before opening up shop (Thoma-Printers), Kseniya Thomas’s love of letterpress is founded on skill, encouragement, and a big scoop of care. Here, Kseniya weighs in on the letterpress community, printing adventures, and her love of miniatures.

LIVE, WORK & DIRECT I’m Kseniya Thomas, and I’m a recovering English major from Salt Lake City. I currently live and work in Pennsylvania, where I’ve been happy to call myself a letterpress printer since 2005. I own Thomas-Printers, a commercial letterpress shop, and, with Jessica White of Heroes and Criminals Press, am the co-director of Ladies of Letterpress. I’m crazy for the Tour de France, old houses, running, newspapers, and anything in miniature.

INSPIRED BY GUTENBERG After graduating from college, I had a fellowship to study and work in Germany for a year. A friend and I happened to go to Mainz one weekend (I loved movable type, but didn’t yet fully understand the implications!), where the Gutenberg Museum has a working letterpress print shop. I wrote and asked if they accepted interns, and they did, so I moved to Mainz. I worked there for six months, and learned how to set type and print from guys who had spent their whole careers in print shops as pressmen, stonemen, or compositors before offset printing edged them out.

It was great: the shop has hundreds of lead typefaces, and I could print whatever I wanted. I also once printed a birth announcement for a princess, which was neat. I had no idea at the time that I had found my calling in life; even after I returned to the U.S., and realized that letterpress was happening here, I still only knew the basics of the history of printing and the craft of letterpress. And I knew nothing about running a small business!

A SUNNY SHOP My shop is located in the corner of an old shoe factory, with a room for shipping, receiving, and communications (ie, email), and a pressroom with a loading dock. The best thing about it is the tall, south-facing windows; in the summer, the only light I need is my color-correct lamp. I don’t think I’ll ever have another shop so sunny. It’s not decorated per se, except in a paper-stack, envelope-inventory, sample-shelf sort of way. It’s more workshop than showroom, so I don’t worry about hanging too much on the walls.

CARE FOR YOUR BUSINESS My best business advice is to learn to love your customers like family. They need care and attention just like family, and are the single thing, even more than hard work, that will keep you in business. Also, if you’re just starting out, don’t get caught up in playing catch-up with more established printers; there is no right way or one way to get where you want in this business, so your way is as likely to succeed as anyone else’s.

DESIGNED FOR PRINT I’m a printer who can design in a pinch, but I work with several great designers who can handle it when things get complicated. It’s nice being able to have designers who are familiar enough with the letterpress process that the finished product is going to print up great.

THE DAILY GRIND I do print full time. And when I’m not printing, I’m doing the 1000 other things a small business owner must do. Chief among them: worry, answer emails, write estimates, talk with clients, and a host of other pre-press, post-press, finishing, and ordering duties. Every day is different and yet comfortably similar, and now that I’ve been doing it full time for six years or so, I wouldn’t have it any other way.

ADVANCING A COMMUNITY I’m proud that Thomas-Printers is surviving the economy and doing well. Most recently, I’m proud of Jessica and I for organizing the best conference I’ve ever attended. The Ladies of Letterpress conference was such a happy, fun letterpress-fest, and it was thrilling to see so many ardent letterpress supporters and printers in one place.

It was also encouraging to see that letterpress is still going strong, new people are starting to print every day, and people are loving what we make more than ever. I cannot wait for a repeat next year!

BOXCAR’S ROLE It’s not an exaggeration to say that, without Boxcar, neither Thomas-Printers nor Ladies of Letterpress would exist. I got my start setting type, but setting type for every client isn’t a good business model for me. So the Boxcar Base is as important and valuable a tool as the press itself. Aside from the base and plates, Boxcar is the friendliest, fastest, nicest supplier I work with; the positive attitude and enthusiasm of the owners and staff has in turn contributed to the good-feeling and camaraderie in the letterpress community.

PRESS HISTORY My first press was a 12×18 Chandler & Price that I bought from Bill Welliver through the Letpres listserv. I used it for everything, large and small, for almost three years, until I bought a 10×15 C&P that allegedly only had had one owner and then sat in storage for 30 years. I also have a treadle-powered 8×12, which is handy when the power goes out. C&Ps are great presses, simple to use and relatively readily available, and are capable of a lot of fine work.

WHAT’S NEXT Ladies of Letterpress will be at the 2012 National Stationery Show for a third year with a new, super, wonderful, talented group of printers. And the second-annual LOLP conference is happening again-stay tuned for more details.

We’d like to give bigs thanks to Kseniya for taking the time to give us the scoop on Thomas Printers!

Boxcar Talk With Jackie Robinson

Jackie Robinson is wonderful letterpress gal creating beautiful designs with 42 Pressed. Armed with typographical know-how and an acute attention to detail, Robinson’s work has been hit after hit with her letterpress customers. Read on to get the full scoop on this extraordinary lady of letterpress!

Can you tell us a little about yourself?
My name is Jackie Robinson and I am the owner/creative director of 42 Pressed. I live in St. Augustine, Florida with my husband, two dogs and brand new baby girl, Riley Magnolia Robinson. We also spend a lot of our time at our other house in Charleston, South Carolina, where my family lives and hope to get back to one day!

How did you first get involved in letterpress?
I went to grad school at a small portfolio school called the Creative Circus. I studied graphic design there and had a professor, Berwyn Hung, who was a big letterpress printer. It wasn’t until after I graduated that I really got into it, and he taught me everything that I know. After I started messing around with designing stationery and doing a few wedding suites for friends and for my own wedding, it just kind of clicked that this was what I wanted to do.

Tell us a little about your design process.
I really like to think out of the box and be different. My design style is heavily based on typography (I love type) so you will see a lot of that throughout my lines. When I am designing for a wedding, I really try and hit all different styles and imagine myself a bride again who wears Jcrew, one who is a hippie, one who is classic and chic, etc. and I pretty much establish a style that seems to fit every bride in their own right. My line appeals to pretty much everyone who likes to be a bit different and stray from the ordinary. I love using different materials and textures; I love to pair rough with delicate. I really just like to play with the unexpected.

When did you start printing?
42 Pressed has been operating since November of 2009.


What are some accomplishments you are proud of?
I am proud and fortunate to have gotten lots of great press: we’ve been featured on Martha Stewart, countless amazing blogs, and recently landed on the cover of Stationery Trends. We also attended our first National Stationery Show in May of 2010 and landed in 30 stores nationwide as a result.

How has Boxcar Press helped you with your business and printing?
Honestly, so so much! I was using Magnesium that was mounted on wood for my plates for a long time. I had issues with warping, with the magnesium pulling off the wood etc. Yes, it’s true that the mag mounted on wood is what real letterpress is all about, but the photopolymer plates have given me so much less of a headache. I know what to expect from them every time, and it’s a great product that I can rely on to get the job done well without the added stress that letterpress sometimes brings. If you are a letterpress printer, you know so many things can go wrong, so it is nice to eliminate a problem all together, and Boxcar plates help me do that.

What was your very first press? Was it love at first sight?
My first press was a Vandercook 15-21 and is still my only press. It has an adjustable bed which I love, it would be hard to bring on another press since I am just so in love with the one I have currently.


Describe your print shop. Any cool or nifty things about it?
It is fun, lots of color, lots of sunshine pouring in, dogs lounging around, music is always blasting. It’s definitely an inspiring space to be in.

Any neat tricks or advice you can share?
Never let a letterpress defeat you or frustrate you, always try and solve the puzzle and win.

What plans do you have for 2012 that you’d like to share?
Well, we just had our first baby!! So things have been insane around here, but I am starting to get back into gear again and think about the 2012 stationery show that we plan on attending. There will be a lot more ready made things, and I am also planning on designing and releasing new products once a month (ready made items) to keep us fresh and new with limited quantities. Stuff will go fast and remain relevant and in the now!

Many thanks to Jackie for letting us take a sneak peek into her shop and hard work! Check out out her cool designs at 42 Pressed!