Boxcar Talk With Jackie Robinson

Jackie Robinson is wonderful letterpress gal creating beautiful designs with 42 Pressed. Armed with typographical know-how and an acute attention to detail, Robinson’s work has been hit after hit with her letterpress customers. Read on to get the full scoop on this extraordinary lady of letterpress!

Can you tell us a little about yourself?
My name is Jackie Robinson and I am the owner/creative director of 42 Pressed. I live in St. Augustine, Florida with my husband, two dogs and brand new baby girl, Riley Magnolia Robinson. We also spend a lot of our time at our other house in Charleston, South Carolina, where my family lives and hope to get back to one day!

How did you first get involved in letterpress?
I went to grad school at a small portfolio school called the Creative Circus. I studied graphic design there and had a professor, Berwyn Hung, who was a big letterpress printer. It wasn’t until after I graduated that I really got into it, and he taught me everything that I know. After I started messing around with designing stationery and doing a few wedding suites for friends and for my own wedding, it just kind of clicked that this was what I wanted to do.

Tell us a little about your design process.
I really like to think out of the box and be different. My design style is heavily based on typography (I love type) so you will see a lot of that throughout my lines. When I am designing for a wedding, I really try and hit all different styles and imagine myself a bride again who wears Jcrew, one who is a hippie, one who is classic and chic, etc. and I pretty much establish a style that seems to fit every bride in their own right. My line appeals to pretty much everyone who likes to be a bit different and stray from the ordinary. I love using different materials and textures; I love to pair rough with delicate. I really just like to play with the unexpected.

When did you start printing?
42 Pressed has been operating since November of 2009.

What are some accomplishments you are proud of?
I am proud and fortunate to have gotten lots of great press: we’ve been featured on Martha Stewart, countless amazing blogs, and recently landed on the cover of Stationery Trends. We also attended our first National Stationery Show in May of 2010 and landed in 30 stores nationwide as a result.

How has Boxcar Press helped you with your business and printing?
Honestly, so so much! I was using Magnesium that was mounted on wood for my plates for a long time. I had issues with warping, with the magnesium pulling off the wood etc. Yes, it’s true that the mag mounted on wood is what real letterpress is all about, but the photopolymer plates have given me so much less of a headache. I know what to expect from them every time, and it’s a great product that I can rely on to get the job done well without the added stress that letterpress sometimes brings. If you are a letterpress printer, you know so many things can go wrong, so it is nice to eliminate a problem all together, and Boxcar plates help me do that.

What was your very first press? Was it love at first sight?
My first press was a Vandercook 15-21 and is still my only press. It has an adjustable bed which I love, it would be hard to bring on another press since I am just so in love with the one I have currently.

Describe your print shop. Any cool or nifty things about it?
It is fun, lots of color, lots of sunshine pouring in, dogs lounging around, music is always blasting. It’s definitely an inspiring space to be in.

Any neat tricks or advice you can share?
Never let a letterpress defeat you or frustrate you, always try and solve the puzzle and win.

What plans do you have for 2012 that you’d like to share?
Well, we just had our first baby!! So things have been insane around here, but I am starting to get back into gear again and think about the 2012 stationery show that we plan on attending. There will be a lot more ready made things, and I am also planning on designing and releasing new products once a month (ready made items) to keep us fresh and new with limited quantities. Stuff will go fast and remain relevant and in the now!

Many thanks to Jackie for letting us take a sneak peek into her shop and hard work! Check out out her cool designs at 42 Pressed!