Design tips for letterpress printing on chipboard

Available in several paper weights, our 100% post-consumer recycled chipboard is a popular paper choice for letterpress printing. Thick and textured, chipboard is kraft brown and completely utilitarian: we’ve printed wedding invitations, business cards, letterpress broadsides, and more on this versatile stock. Today we’re sharing a few tips from designer Angelena Bruesewitz on how to design for chipboard, along with some of our favorite examples of letterpress printing on this popular paper.

Design tips for letterpress printing on chipboard from Boxcar Press

Dark colors + bold lines are a great starting point.

Darker colors tend to be the easiest to work with when it comes to printing on chipboard – you’re sure to have contrast and legibility as long as your line weights are thick enough to be readable.

Kneeling Drunkards letterpress poster | Designed by Jarrod Taylor Design, Letterpress printed by Boxcar Press

Kneeling Drunkards 12″ x 20″ poster, job #25934. Designed by Jarrod Taylor, printed in black ink on 28 pt chipboard on our Cylinder Press

Bold letterpress business cards for UXA Lab - letterpress printed by Boxcar PressBold letterpress business cards for UXA Lab - letterpress printed by Boxcar Press

UXA Lab 3.5” x 2″ business cards, job #26428 for UXA Lab. Printed in Pantone 185U on 60pt chipboard on our Heidelberg Windmill Press

Tips for designing a low contrast piece.

If you’re looking to create a low-contrast piece, make sure your line weights are thick enough to be legible. We recently worked with Angelena to create the identity suite below, which included a double-sided gift card with metallic gold ink on the back. The piece required a second run on press to achieve the desired look, but the end result was a subtle bamboo forest with lots of intricate details.

Letterpress identity suite for The Wellness Tree - printed by Boxcar Press, designed by Angelena BruesewitzLetterpress identity suite for The Wellness Tree - printed by Boxcar Press, designed by Angelena Bruesewitz

Identity suite for The Wellness Tree, jobs #26310 + 24962, designed by Angelena Bruesewitz at the Dandelion Shoppe. 2.5″ x 3.5″ business cards and 5.5″ x 4.25″ note cards, printed in Pantone 1805U on 28pt chipboard. 5″ x 5″ double-sided gift certificates, printed on 60pt chipboard in Pantone 1805U on the front, with a double hit of 874U on the back.

Keep the end use in mind.

When it comes to designing for chipboard and selecting colors and fonts to work with, keep your customer and the end result in mind. If you’re going for something rustic, Angelena recommends tone-on-tone. More fun and playful? Opt for lighter shades with more vibrancy to achieve the look. The earth tones used on the Bedford 234 business cards below matched the restaurant’s rustic, farm to table vibe perfectly.

Letterpress business cards for Bedford 234 | Designed by Sol Shim, printed by Boxcar PressLetterpress business cards for Bedford 234 | Designed by Sol Shim, printed by Boxcar Press

Bedford 234 3.5” x 2″ business cards, job #26802. Designed by Sol Shim, printed in Pantone 161U + 021U on 28 pt chipboard. 

If color accuracy is a priority, consider drawdowns or foil.

Just like printing on any other colored paper, color does shift on chipboard. If color accuracy is of the utmost importance for your clients, foil stamping may be a better choice than letterpress.  Alternatively, we offer a drawdown service for $50 per color if you’d like a test run to see how your color would look on our chipboard.

C_A11A2945Letterpress identity suite for The Wellness Tree - printed by Boxcar Press, designed by Angelena Bruesewitz

Faith Neidig 3.5” x 2″ business cards, job #24666. Designed by Kelly Moses Design, printed in black ink + gold shine foil on 28pt chipboard on our Heidelberg Windmill + Kluge presses. 

Red foil stamped holiday cards - design by Jenny C Design, printing by Boxcar Press

Custom 4.25″  x 5.5″ holiday cards, job #25576. Designed by Jenny C Design, printed in red shine foil on 28pt chipboard on our Kluge.

Go a shade brighter to achieve richer colors.

Because ink colors may appear more dull or muted on chipboard, we recommend going a shade brighter in order to compensate for the difference.

Die-cut product tags - letterpress printed on chipboard by Boxcar Press Die-cut product tags - letterpress printed on chipboard by Boxcar Press Die-cut product tags - letterpress printed on chipboard by Boxcar Press Die-cut product tags - letterpress printed on chipboard by Boxcar Press

Yo Amo 305 1.69″ x 4.25″ product tags, job #25740. Designed by Wynwood Letterpress, printed in Pantone 806U on 28pt chipboard on our Heidelberg Windmill.

Keep size and paper weight in mind.

When it comes to working with chipboard (or any thicker papers), be sure to check your margins when you’re designing – you’ll want to make sure your cards fit in your envelopes! Additionally, postage weights may increase when it comes to heavier paper stocks, so make sure your client is comfortable with any added costs. Lastly, when it comes to sizes and shapes: we’ve found that 60pt chipboard is too thick for die cutting (though we have had success with 40pt chipboard). If creating a unique shape is important, consider straight cuts – the save the date pictured below was trimmed on a regular cutter, but has the look of a die-cut shape.

Letterpress + die-cut save the date tag with gold grommets - designed by Kristin at Reverie Made, printed by Boxcar Press Letterpress + die-cut save the date tag with gold grommets - designed by Kristin at Reverie Made, printed by Boxcar Press Letterpress + die-cut save the date tag with gold grommets - designed by Kristin at Reverie Made, printed by Boxcar Press

Custom save the dates 3.25″ x 5.5″ luggage tag style, job #241166. Designed by Kristin at Reverie Made, printed in black ink on 28pt chipboard. 

Our final piece of advice? Don’t be afraid! Experiment and have fun.

Twelve Little Books All In A Row

Small on size, big on letterpress love is the cheerful theme surrounding the Virginia Arts of the Book Center’s newest Kickstarter project, which aims to complete 12 finely crafted, hand-made artist’s books. And you can help bring more letterpress into the world by supporting the project!

Check out the Miniature Book Project Kickstarter project and pledge today.

Free Summertime Graphic Vector Set

The sun shining, the beaches overflowing, and the yummy smell of barbecue season lets us know that summer is (finally!) in full swing, printing aficionados! Catch a memory with our free summer themed vector set. which includes beautifully ornate borders, a fun summertime text set, and a pair of beached-themed shells for your letterpress designs. All are free for use and in both EPS and PDF format.

July 2013 Free Vector Art contains shells, ornate border, and fun summertime sayings.Summer Fun letterpress cardSummer time text letterpress printed with purple ink.

Free Cozy Winter Vector Set

Leaves crunching under your feet, the glittering twinkle of a first snowfall, and the yummy smell of homemade cooking lets us know winter is on its way, dear letterpress lovers! So to kick off the cozy holiday season, we’re spreading the joy with a free winter themed vector set! This set includes joyful winter wishes, a determined hockey player, a festive Thanksgiving tom, and a delicious cup of cocoa to warm up your letterpress designs!  All are free for use and in both EPS and PDF  format. Cheers!

Boxcar Talk With Jessica Peterson

We’ve all heard the old adage that you should never mix business with pleasure, but Jessica Peterson, founder of The Southern Letterpress & Paper Souvenir would delightfully debate that. She’s built a business creating fine quality letterpress posters, cards, and printed goodies from her unusually narrow studio and in just three years, she’s cultivated a rich print media history to match her passion. A former fellow Central New Yorker, she’s weaved her printing prowess through three different states, creating a body of print work that caters to the art of letterpress. Here, we got a chance to catch Jessica between runs and to find out why Art Night in Northpoint, Alabama is extraordinary.

Boxcar talk with Jessica Peterson from The Southern Letterpress
I run The Southern Letterpress in Northport, Alabama. It is the narrowest print shop in the country: 6 feet wide and a city block long. In it, there are 52 cases of type, a basic bookbindery, a photo polymer plate maker and a Vandercook SP-15 printing press. I’m a book artist and letterpress printer, originally from Rochester, New York. I’ve been making artists’ books and multiples since 1994, and letterpress printing since 2006. My collaborator Bridget Elmer and I are building The Southern Letterpress to provide letterpress artwork, products and printing to undeserved areas in the Southeast. I work in Northport, Alabama, and Bridget is setting up shop in St. Petersburg, Florida.

LETTERPRESS PASSION I took a weekend class at The Center for Book Arts in New York because I wanted to print a book with beautiful text. I had been making digitally printed artists’ books and multiples, but when I saw the level of craft involved in letterpress, and how great the type looked (especially compared to a digital print), I was hooked. I soon left my day job in commercial print production in New York City to move to Alabama where I studied letterpress as part of my MFA in Book Arts at the University of Alabama. Since then, letterpress printing has slowly dominated my life and has become the impetus for many major life decisions. Printing is what keeps me grounded, especially now that I own like 3000 pounds of letterpress stuff.

INKING UP IN THE HEART OF DIXIE My print shop in located in historic downtown Northport, Alabama. The space used to be an alley between buildings which someone put a roof over and made into a long, narrow building. Before I moved in, the space was used as an art gallery, a lunch counter and a newspaper office. I’m across the street from The City Cafe, which has one of the best meat and three lunches. The Southern is next to a locally owned and very well stocked hardware store, Anders. Kentuck, an amazing art museum, is one block away.

I am part of Northport’s monthly Art Night. I typeset a simple, one color, text-based broadside, and invite everyone in the community to come try out the Vandercook and print one copy for free. The idea is that if you visit the shop every Art Night, you slowly accumulate a portfolio of prints for free. I started the print shop in Columbus, Mississippi, one floor above a still-printing newspaper press. The name of The Southern came from the first newspaper printed in Columbus, in the 1850’s.

PRINTING MENTORS Glenn House Sr., Joan Lyons, Amos Paul Kennedy Jr., Sarah Bryant, Jessica White, Bridget Elmer, Emily Tipps, Walter Hamady (Hamady is a mythical mentor, because I am mentored by looking at his work… I’ve never actually met him) and Steve Miller.

Boxcar talk with Jessica Peterson from The Southern Letterpress

THE DAILY GRIND I like to collect narratives, and print them typographically. I can’t draw (even after years of art school) so I love letterpress because I can use printed words to create image. The narratives I collect range from a simple quote to a whole story. For example, I have a postcard that reads “short haul”. This is a phrase from Gordo, Alabama used to describe the process of moving a large and heavy object a short distance, as in “I’m going to short haul this Vandercook across the street right now.” I also collect longer narratives about a range of topics: race in the United States, hurricanes and forgotten places. I make these narratives into artists’ books. Cause and Effect, which I wrote, made the paper for, designed and printed, describes how I learned about my connection to the 1964 race riot in Rochester, New York while living in Alabama.

Boxcar talk with Jessica Peterson from The Southern Letterpress

FULL TIME FUN I am a designer and printer. My goal is for my day job to be printing, both commercially and as an art practice.

Part of the challenge of working in an area without much letterpress or art is that you have to introduce your potential clients to the medium, and teach them about why they should want letterpress printing. I sell my artist’s books to special collections, and my prints in area stores. Right now, I’m working on a line of souvenir postcards for Columbus, Mississippi and Northport, Alabama, two places that have tourists, but no postcards. I teach book arts, graphic design and letterpress to make ends meet.

Boxcar talk with Jessica Peterson from The Southern Letterpress

LOVE AT FIRST SIGHT I found my Vandercook SP-15 in 2009 in the basement of an old farmhouse in New Jersey, where it was sitting disassembled in about 10 different parts for the previous 20 years.

It was very dirty and rusty, and no one knew if it would even work. The only way to get it out of the basement was to lift each piece through a small 1 foot by 3 feet basement window. I had pieces shipped down to Gordo, Alabama where I was living. I spent a year and a half removing rust and cleaning the parts, and figuring out how to put the pieces back together. Through that process, I learned how Vandercooks work. I know my press very well.

SPREADING THE ART OF LETTERPRESS I am proudest of how I got my press and my work. I try to use my press and printing to serve my community in some way. The places where I live don’t have a great deal of access to art, graphic design, typography. Sometimes I miss living in a big liberal city like New York City, but I am proud of the work I do in Alabama and Mississippi to spread art and printing.

BOXCAR’S ROLE My Boxcar base! I like to print artists’ books on handmade paper, and photopolymer plates make that process feasible.

My last book, Ma’Cille’s Museum of Miscellanea, was 80 pages, and about 14,000 words. Without photopolymer plates to print the text with, I would still be typesetting today. Also, even though I’ve adopted the South, I will always have my upstate New York rust belt pride, and therefore I love supporting a company in Syracuse.

Boxcar talk with Jessica Peterson from The Southern Letterpress

SHOP TIPS I think no matter what, you have to keep printing and keep finding things that you are interested in printing.

COMING SOON The Southern Letterpress will grow, and succeed. I am really excited.  (I’m also excited about figuring out how to get around Alabama football merchandising licenses and copyright so that I can print a bunch of Crimson Tide items for the fall football session. Roll Tide!)

A huge rolling round of thanks out to Jessica of Paper Souvenir for letting us get a glimpse of her letterpress finesse!