Let’s See That Printed: Mindy Belloff of Intima Press’s ‘Minotaur’

We keep tabs on the many wonderful and intriguing designs that come through doors here for our custom-made photopolymer platemaking services. One that we’ve been following for quite some time is Mindy Belloff (of Intima Press)’s highly detailed illustration and creative typesetting designs in her latest fine edition book project.

As a book artist, letterpress printer, and educator, I have been a loyal fan of Boxcar Press, having ordered plates since the beginning of Harold’s enterprises. The staff have always been helpful, especially when polymer platemaking and digital spec instructions were still in their infancy.

During this time, I have sent to Boxcar a wide variety of digital designs of artwork, student work, and job work. A few years ago, as a new livre d’artiste was in the works, they took notice of the beginning of the work. As I firmed up designs and sent a flurry of large plate orders, I was asked about the scope of this project as it had piqued their interest. I was happy to share the text, but could not stop production and take time to send images of the various pages, as I was working so intensely, designing by night and printing all day. I had close to 2,000 sheets in my studio in various stages of printing for over a year and a half.

Recently, I was asked by Boxcar to reveal more about the fine edition book I have just released, after two intense years of work, which follows.

The book is titled, “A Golden Thread.” It is 92-pages, in a format of folios, featuring the text of “The Minotaur,” a short story by Nathaniel Hawthorne (1853). It is composed of 100 original drawings, some with hand painting, and 200 press runs, in an edition of 40, printed on cotton rag papers with a sheet size of approximately 15 x 21 inches. It is a contemporary twist on the medieval illumination, letterpress printed on a Vandercook Uni III automatic press.

The story begins in blue and gold ink, with our hero Theseus, as a young boy. As the story unfolds, Theseus grows to be a young man and journeys to Athens to find his father, King Aegus.

Theseus has an unpleasant encounter with the wicked Medea before he finds and is embraced by his father. He soon learns of the fate of seven young men and seven maidens, to be chosen as a sacrifice to the Minotaur, a beast housed in the labyrinth of Crete.  Theseus volunteers to sail to Crete with the youths. (By now, you may recall the details of this tragic myth.)

When the ship arrives in Crete, the evil King Minos throws them in the dungeon, to await their fate. Enter the heroine, Ariadne, who secretly releases Theseus and leads him to the entrance of a maze.

The middle section of the book, as Theseus makes his way through the labyrinth to find the Minotaur, is designed with typography that blankets the page. The plates for this section were, of course, quite large, and many pages were printed on one side of the sheet, and then turned (plates and paper), to accommodate the sheet size. Most pages have 5 to 6 press runs each.

In the third and final section of the book, Theseus emerges victorious, having slain the bull-headed Minotaur monster. Our heroine awaits, still holding the golden thread at the entrance to the maze. Theseus and the other 13 youths sail back to Athens, where they encounter more obstacles and tragedy, as expected in a classic Greek myth.

On the final page of the story, our hero becomes King. Below is an image of the page showing two of the four-color press runs, which includes ornamented initials, and border drawings.

The book is hand sewn and beautifully bound with a blue leather spine and gold gilding.

Mindy received a fine press book discount for her entire project for the plates Boxcar Press created.  We appreciate her giving us a sense of her book “A Golden Thread” with words and photos.  Mindy Belloff produces fine letterpress printed book and broadside editions at her Union Square studio under the imprint Intima Press. Her artist’s books have been included in many publications and she received an award for Excellence in Book Design.

You can visit Mindy’s website for more on the Minotaur edition at Intimapress.com.

The Cutting Edge of Printing With Publicide

From luxury letterpress printing to honing their newest & hottest bespoke design trend, Publicide Printing breaks barriers and redefines artisan printing with fleet-footed service. The New York City-based print shop celebrates 11 wonderful years of printing excellence (and counting!), while sharing with us what’s in store for them next–from taking fresh inspiration from the bustling city around them to honoring the addictive craft that is letterpress printing and beyond.

Publicide prints letterpress, digital and beautiful business cards.

IN THE HEART OF THE BIG APPLE Publicide Printing is located in the Historical Times Square District–rife with the filth & fury New York should still be known for. At our NYC Print Shop we find the clamor of trucks, buses, freaks, geeks, tourists, and morning-shift strippers to be suitably inspiring matches to the clamor of our Heidelberg Presses and Kluge Machines. To the clamor’s credit, the racket brings a paradoxical equal/opposite effect to the print jobs rolling through our sleepless workshop. There’s nothing like broken-glass glitter, flashing signs, and non-stop commotion to provide a super-neat registration. We can fathom few other explanations for the continued presence of Holographic Foil Stamping in our personal and Commercial Printing.

Publicide prints letterpress, digital and beautiful business cards.

THE PRINTING DRIVE We attribute much of our success to situational circumstances. When we set up shop 11 years ago, we kept our techniques traditional, providing letterpress services to a totalitarian degree. Devoted to pushing the letterpress “bite,” we’d like to think we became the go-to printer for deep impression, dimensional prints. Naturally, we credit the influence of our original Hudson Square locale–the mid-century’s center of book printing & publishing–for giving us the proper juju to succeed. Speaking of books, we first began branching beyond our love for Letterpress Business Cards & Stationery as requests for unique, custom Lookbooks made their way through the door. Lookbooks & Hanging Tags have become a shop specialty as of late, prompting us to include High Quality Digital commercial printing to our cabal of custom services.

EXPONENTIAL GROWTH As the fashion world kept calling, we found our lease terminated: a gift that took us to our current post in midtown Manhattan, while honing our expertise in Corporate Stationery Printing, Brochure Printing, Spot UV Gloss & high-shine Glossy Lamination Services, Asset Management, Real Estate Printing, Emboss & Deboss, and–as the nearby ghosts of Studio 54 would have it–unlimited Event Printing.

Publicide prints deep impression letterpress business cards.

LOOKING TO THE HORIZON The future is truly unknowable. Come 2049, we know we will still be at it, no matter what form the printing arts take. We go to sleep hoping for the following: (1) the advent of 3D-printed Pantone Color & Color-Matching; (2) to find the majesty of Foil Stamping integrated into respectable Letterpress Studies; last but not least, (3) a global craving for gigantic solid color by way of oversized, overprinted Offset Floods, with boundless room to create melting duo-tones and tri-tones.

Publicide prints deep impression letterpress business cards.

An immensely huge round of thanks to Publicide for letting us have a sneak peek into their fantastic and inspiring printing world!