Boxcar Talk With Jessica Peterson

We’ve all heard the old adage that you should never mix business with pleasure, but Jessica Peterson, founder of The Southern Letterpress & Paper Souvenir would delightfully debate that. She’s built a business creating fine quality letterpress posters, cards, and printed goodies from her unusually narrow studio and in just three years, she’s cultivated a rich print media history to match her passion. A former fellow Central New Yorker, she’s weaved her printing prowess through three different states, creating a body of print work that caters to the art of letterpress. Here, we got a chance to catch Jessica between runs and to find out why Art Night in Northpoint, Alabama is extraordinary.

Boxcar talk with Jessica Peterson from The Southern Letterpress
SOUTHERN CHARM
I run The Southern Letterpress in Northport, Alabama. It is the narrowest print shop in the country: 6 feet wide and a city block long. In it, there are 52 cases of type, a basic bookbindery, a photo polymer plate maker and a Vandercook SP-15 printing press. I’m a book artist and letterpress printer, originally from Rochester, New York. I’ve been making artists’ books and multiples since 1994, and letterpress printing since 2006. My collaborator Bridget Elmer and I are building The Southern Letterpress to provide letterpress artwork, products and printing to undeserved areas in the Southeast. I work in Northport, Alabama, and Bridget is setting up shop in St. Petersburg, Florida.

LETTERPRESS PASSION I took a weekend class at The Center for Book Arts in New York because I wanted to print a book with beautiful text. I had been making digitally printed artists’ books and multiples, but when I saw the level of craft involved in letterpress, and how great the type looked (especially compared to a digital print), I was hooked. I soon left my day job in commercial print production in New York City to move to Alabama where I studied letterpress as part of my MFA in Book Arts at the University of Alabama. Since then, letterpress printing has slowly dominated my life and has become the impetus for many major life decisions. Printing is what keeps me grounded, especially now that I own like 3000 pounds of letterpress stuff.

INKING UP IN THE HEART OF DIXIE My print shop in located in historic downtown Northport, Alabama. The space used to be an alley between buildings which someone put a roof over and made into a long, narrow building. Before I moved in, the space was used as an art gallery, a lunch counter and a newspaper office. I’m across the street from The City Cafe, which has one of the best meat and three lunches. The Southern is next to a locally owned and very well stocked hardware store, Anders. Kentuck, an amazing art museum, is one block away.

I am part of Northport’s monthly Art Night. I typeset a simple, one color, text-based broadside, and invite everyone in the community to come try out the Vandercook and print one copy for free. The idea is that if you visit the shop every Art Night, you slowly accumulate a portfolio of prints for free. I started the print shop in Columbus, Mississippi, one floor above a still-printing newspaper press. The name of The Southern came from the first newspaper printed in Columbus, in the 1850’s.

PRINTING MENTORS Glenn House Sr., Joan Lyons, Amos Paul Kennedy Jr., Sarah Bryant, Jessica White, Bridget Elmer, Emily Tipps, Walter Hamady (Hamady is a mythical mentor, because I am mentored by looking at his work… I’ve never actually met him) and Steve Miller.

Boxcar talk with Jessica Peterson from The Southern Letterpress

THE DAILY GRIND I like to collect narratives, and print them typographically. I can’t draw (even after years of art school) so I love letterpress because I can use printed words to create image. The narratives I collect range from a simple quote to a whole story. For example, I have a postcard that reads “short haul”. This is a phrase from Gordo, Alabama used to describe the process of moving a large and heavy object a short distance, as in “I’m going to short haul this Vandercook across the street right now.” I also collect longer narratives about a range of topics: race in the United States, hurricanes and forgotten places. I make these narratives into artists’ books. Cause and Effect, which I wrote, made the paper for, designed and printed, describes how I learned about my connection to the 1964 race riot in Rochester, New York while living in Alabama.

Boxcar talk with Jessica Peterson from The Southern Letterpress

FULL TIME FUN I am a designer and printer. My goal is for my day job to be printing, both commercially and as an art practice.

Part of the challenge of working in an area without much letterpress or art is that you have to introduce your potential clients to the medium, and teach them about why they should want letterpress printing. I sell my artist’s books to special collections, and my prints in area stores. Right now, I’m working on a line of souvenir postcards for Columbus, Mississippi and Northport, Alabama, two places that have tourists, but no postcards. I teach book arts, graphic design and letterpress to make ends meet.

Boxcar talk with Jessica Peterson from The Southern Letterpress

LOVE AT FIRST SIGHT I found my Vandercook SP-15 in 2009 in the basement of an old farmhouse in New Jersey, where it was sitting disassembled in about 10 different parts for the previous 20 years.

It was very dirty and rusty, and no one knew if it would even work. The only way to get it out of the basement was to lift each piece through a small 1 foot by 3 feet basement window. I had pieces shipped down to Gordo, Alabama where I was living. I spent a year and a half removing rust and cleaning the parts, and figuring out how to put the pieces back together. Through that process, I learned how Vandercooks work. I know my press very well.

SPREADING THE ART OF LETTERPRESS I am proudest of how I got my press and my work. I try to use my press and printing to serve my community in some way. The places where I live don’t have a great deal of access to art, graphic design, typography. Sometimes I miss living in a big liberal city like New York City, but I am proud of the work I do in Alabama and Mississippi to spread art and printing.

BOXCAR’S ROLE My Boxcar base! I like to print artists’ books on handmade paper, and photopolymer plates make that process feasible.

My last book, Ma’Cille’s Museum of Miscellanea, was 80 pages, and about 14,000 words. Without photopolymer plates to print the text with, I would still be typesetting today. Also, even though I’ve adopted the South, I will always have my upstate New York rust belt pride, and therefore I love supporting a company in Syracuse.

Boxcar talk with Jessica Peterson from The Southern Letterpress

SHOP TIPS I think no matter what, you have to keep printing and keep finding things that you are interested in printing.

COMING SOON The Southern Letterpress will grow, and succeed. I am really excited.  (I’m also excited about figuring out how to get around Alabama football merchandising licenses and copyright so that I can print a bunch of Crimson Tide items for the fall football session. Roll Tide!)

A huge rolling round of thanks out to Jessica of Paper Souvenir for letting us get a glimpse of her letterpress finesse!

Get your goggles!

We put together a stack of eye-popping set-up sheets with layers and layers of our neon Day-glo ink that had been run through the press several times. The glowing result became a light source of its own! This is the Bella Figura design Polka Stripe designed by Erin Jang. It is a design meant for Great Fun!

neon letterpress at boxcar press

Boxcar Talk With Anna Tomlonson

Michigan is a swirling eddy of vibrant creativity and a full force of passionate people. From the endless cherry farms in Traverse City, the delightful scents of pasties cooking in the breathtaking U.P, and of course, the energetic letterpress work of Anna Tomlonson of Ginger Tree Press from Kalamazoo. Working with a keen know-how of typography and a fiery passion for detail & craftsmanship, Anna stops for a minute between runs to let us in on the loves and labors of letterpress.


1-2-3 TYPOGRAPHY
I have a BFA in Graphic Design from Western Michigan University. I thought I wanted to go into Interior Design, but a freshman foundation design class and a lecture on typography by visiting designer Wolfgang Weingart prompted me to apply for the Graphic Design program instead. It was the idea of typography that is what first drew me to graphic design and, later, to letterpress.

GIVING SOME LOVE TO LETTERPRESS A few weeks before picking up the press, I took a letterpress workshop at the Kalamazoo Book Arts Center, which is located just down the hall from my current studio space and has been a great resource. In the workshop we learned the basics of setting type, locking up a form, and proofing a design. My Chandler and Price was quite different than the presses we worked with in the workshop and when I started printing on my own, I only had a vague idea of how my press ran, which I gathered from taking the press apart to move it.


It was a combination of Elementary Platen Presswork by Ralph W. Polk, Boxcar Press’ videos, and a good deal of trial and error that helped me amass what printing knowledge I have.

As I became more comfortable with printing, it felt more and more natural. I have always been very detail oriented and I have fallen in love with the problem solving that printing on a hundred year old press requires. In my design work I have also always been most interested with the substrate, in fact, it was the basis of my bachelor’s thesis. Having such a close relationship to paper choice and printing technique is one of the things I find most exciting about letterpress.


MUCH ADO IN THE MITTEN
My studio is in a building called the Park Trades Center, it is an old warehouse that was converted to artist studios in the early 80’s. It is right downtown and participates in Kalamazoo’s Art Hops, a monthly event where downtown businesses host area art work and artists open their doors to the public. It has proven to be a great marketing tool.


INSPIRED BY CRAFTSMANSHIP
 While I don’t have any one particular printing mentor, I am always inspired by printers whose focus is craftsmanship.

CREATIVE GEARS IN MOTION I always start a design on paper, creating a word list before I even start sketching. If I am working for a client, I am trying to find a direction that is appropriate for their particular project. If I am working on a project for myself it helps to narrow down my focus and create guidelines for the project. I have found there is nothing more challenging than a project with no restrictions – it is hard to do anything when you can do anything.

DESIGN + PRINT Since my background is in design, I often think of myself as a designer first and printer second. My work falls into three categories: non-letterpress design work, letterpress for fellow designers, and most often, seeing the job from ideation and design through printing.


FULL TIME FUN?
I don’t print full time, yet. I also do the food ordering for a local gourmet food and wine shop. Half of the week is pure studio time, and the other half I like to print after work with a chunk of cheese and a glass of wine.

LADY LUCK I found my first press very much by chance. A friend of my dad’s was trying to sell his parents’ house, which had a complete print shop in the basement. They were struggling to find someone willing to buy everything and, preferring not to turn it into scrap, they were looking to give it away. At that point owning a press was more of a long-term fantasy than short-term goal, but it was an opportunity I couldn’t pass up. To say moving the press was a struggle is putting it lightly. Thankfully, I have some dedicated friends who spent a 17 hour day with me, in mid-August, hauling as much as we could out of that basement and back across the state.


SHOP TIPS
Find mentors and ask for help, both in business and in printing. While there is something to be said for figuring things out for yourself, building a network and learning from other people’s experience is an invaluable asset.

WHAT’S NEXT Next on the list of skill sets to teach myself is die cutting. An old blueberry box full of dies was one of the treasures that came with the press, and I’m excited to put them to use. I am also planning my first workshop for this fall and starting on designs for a full holiday collection.

Huge thanks to Anna for letting us getting a sneak peek at Ginger Tree Press!

Boxcar Talk with Ke Francis

It has been over forty years since Ke Francis of Hoopsnake Press and Flying Horse Press set up shop in the creative haven of Tupelo, Mississippi. But recently, Ke has been bitten by the revitalizing bug and it shows—from spirited gatherings (with spirits) at the academic mecca of the Bellagio Center, revamping his dear and true Hoopsnake Press, and having his work shine in a multitude of galleries and collections, including The Polaroid Collection. Here, young-at-heart Ke reveals the awe-inspiring interstices found in the lush canopy of design and message.

AN ARTIST WITH MANY TALENTS I am a narrative artist with 40 years of experience. I came to be involved in book arts because I had written stories that I wished to publish and I am a trained printmaker. I set up a studio in Tupelo, Mississippi in 1970 and worked there as an independent professional artist / book artist from 1970 until 1996. I am presently in the process (a two year project) of moving my studio back to Tupelo. In 1996 I moved Hoopsnake Press to Orlando, Florida and became the Director of Flying Horse Editions at the University of Central Florida. Over the past 15 years FHE has had two other directors (Ryan Burkhart and Theo Lotz) and the press has become a world-class facility with their help. I have served as a tenured professor in a number of administrative capacities during that time period, but have always maintained Hoopsnake Press and an active studio career.

I am represented by Lowe Gallery in Atlanta and regularly exhibit there. My book works, paintings, prints, photographs and sculptures are in numerous public and private collections including The Getty Museum, National Gallery, National Museum of American Art, High Museum, New Orleans Museum of Fine Art, San Francisco Museum of Contemporary Art, Yale / Sterling Memorial Library, Van-Pelt Dietrich Collection, and The Polaroid Collection, among many others.

THE ADVENTURE BEGINS I went to Italy on a Rockefeller Grant to the Bellagio Study Center where I was lucky to spend time with some very interesting professionals, including Carl Djerassi (Djerassi Foundation in California), Rollo May (psychologist), Paula Fox and Martin Greenberg (authors) and many other interesting characters. We drank bourbon and read each other stories in the evenings for entertainment. I was encouraged to find a publisher. Following up on their suggestions, I went to see Andy Hoyem in San Francisco. He shut down Arion Press for the afternoon and I read them short stories and showed them my woodcuts. Andy was interested and liked the work but he realized I wasn’t as well known as the artists and writers he has chosen to publish (Dine, Motherwell, James Joyce, etc.) and he would have a hard time selling my work. He’s a good person and a smart businessman.

I returned to Mississippi, entered a national print competition with a woodcut and won first prize (Warrington Collescott was the juror) and met a person at the exhibit reception that wanted to sell a 14.5 x 22 C&P. I bought the press then and there and hauled it back to Tupelo. With no formal instruction I printed my first book, Jugline, using woodcuts and lead type. This strikes me as silly to have started on this letterpress venture with no formal training but I did have friends who were commercial printers and they were helpful. I sold over 150 copies of Jugline and it is in some terrific collections.

Letterpress printing would represent about 15% of the concept development and production of one of my projects so it probably makes sense that my mentors cover a wide range of disciplines. Jim Trissel was an early letterpress influence. I went to Colorado College as a visiting artist, at his invitation, and got interested in his early work with photopolymer.

THE CREATIVE PROCESS My creative process is highly intuitive. I tell my students that if they successfully complete their envisioned project with no mistakes then they have probably plagiarized someone. Unless a person is a true”visionary” they are copying ideas they have seen and appreciated. Every time they make a mistake and find a creative solution that solves a problem (a fanfold to correct an imposition mistake, etc) then the creative project moves one step closer to being their own idea and not a plagiarized idea. Mistakes are your friend…maybe even your savior…

I have been working so long I can actively steal from myself. My process is a crossover of  the creative writing process, the visual imaging process and the processes involved in multiple production. Each of these processes benefit from the mistakes made in their sister processes. Each mistake provides opportunities for innovation and creative problem solving. Every time a problem is solved creatively the whole body of work takes a giant step forward. Even the frustration becomes bearable when this principle is understood. Almost…

CRAFTSMANSHIP SHOULD BE NEARLY INVISIBLE  The history of printing has produced an amazing group of specialists who have traditionally worked on the collaborative efforts involved in the writing, designing, illustrating, printing, and binding of a book. Each of these processes have their own heritage and history.


These craftsmen and artists have devoted their whole lives to their portion of these collaborations and it is not unusual at fine press sites to find projects involving writers with fifty years of experience, designers with fifty years of experience, illustrators with fifty years of experience, printers with fifty years of experience and binders with fifty years of experience. The sum total of their experience is often 250 years (or more). I respect these collaborative craftsmen and artists and often am amazed by their facility and their faultless production.

I really have tried, throughout my career, to stay focused on the communication of concepts and ideas and in order to do that I have maintained the position that I am neither an artist nor a craftsman. If the first response to one of my works was, “it is beautifully printed – beautifully crafted” then I would certainly feel that I had failed in my effort. If the first response was an intuitive strong emotion based on the content of the work then I would feel pretty good. I am of the opinion that the assessment of craftsmanship should be (at least) a secondary response to a communicative object.

Craftsmanship, in my estimation, should be nearly invisible.

SOURCES OF PRIDE I am proud to be a contributing member of an artistic community whose primary purpose is to encourage and support the highest cultural ideals. I am proud to have been directly associated with so many brilliant and talented people, and I am proud of my family (immediate and extended) and their ongoing contributions to make this a better society.

BOXCAR’S ROLE Boxcar Press has played a supportive role in my efforts since Boxcar began. Early conversations about my work, advice on plate making, technical support for the photopolymer processing, printing advice and sometimes just swapping funny stories and the moral support given by Harold and all of the employees has helped me through relocations, equipment moves and the many ongoing frustrations associated with trying to achieve the experience necessary to produce the work at hand.

THE PRESSES It’s a long story [laughs] involving a bunch of great folks and many presses. C&P’s, Challenge Proofers, large and small Vandercooks, Pocos, Etching presses I built and purchased, and the old Reliance – I still own them all.

SHOP TIPS The best piece of applicable advice came early in American history…Ben Franklin said, “He who teaches himself has a fool for a master.” Hard to argue with or improve on that statement.  I have flown in the face of that advice and paid a heavy price.

I have also learned some really innovative and interesting stuff from my mistakes. All of which would have not occurred if I followed some master’s advice. The important part of the quote is that it informs you, early on, that the creative and innovative path isn’t a pleasant experience….maybe rewarding, but not pleasant or easy.

WHAT’S NEXT I am currently on Sabbatical from the University of Central Florida where I maintain a research space as part of Flying Horse Press. I intend to finish some book projects that are long overdue and work on a series of paintings and engravings based on the theme of “Rafters” (people and animals isolated on rafts in dire circumstances)…stories will follow the graphic work and the books next. I have several one person exhibits (Florida Mining Gallery in Jacksonville in the Fall and Piedmont College in Georgia this winter). I am in the process of upgrading my studios in Mississippi and expect to be in production there again by the Fall of 2014.

Big round of thanks to Ke for letting us get the double-scoop on both Flying Horse and Hoopsnake Press!

Boxcar Talk With Julie Nash of Duet Letterpress

The soft staccato clicking of a Pearl Press. The fluid transfer of the ink to paper. The deft movements of feeding the press. All sync together in a performance that results in one of the many print runs at Duet Letterpress. We caught up with Julie Nash to find out just what it takes to keep this letterpress dance moving.

THE DUET DUO Duet Letterpress is a graphic design and letterpress studio owned and operated by a husband and wife duo. We specialize in custom projects including (but not limited to) stationery, invitations, announcements and business cards. Everything is designed in-house and individually handprinted on our turn of the century, pedal-operated Golding Pearl press.

I’m Julie, half of the Duet duo. I’m a Cajun girl who loves traveling, dark chocolate, really good music and pretty things. My husband, Kacey, is the other half. He was born in Texas and raised in Tulsa. He loves movies, video games and has a crazy knack for trivia. He’s an avid sailor. We also happen to be passionate about letterpress printing.

IN LOVE WITH LETTERPRESS My obsession with letterpress printing began when we were looking for invitations for our wedding. Once I held a thick, cotton letterpress printed invitation in my hand, I was in love. It felt so luxurious and special. I wanted to know more about how it was made. I started doing extensive research into the art of letterpress printing and was positively hooked.

TWIN TALENTS IN TEXAS We print in a small 12′ x 12′ studio in the Austin, Texas area. With a lot of organization and a flood of natural light, the space works out quite well for us. And, I love being in such a creative hub.

PRINTING ROLE MODELS When we were first starting out, smaller letterpress businesses like Simplesong Design [who has since really taken off!] to larger, print heavy companies like Studio On Fire really inspired us and still do!

THE DAILY GRIND Many concepts start with a brainstorming session and a pencil and paper. From there, I’ll either take the designs into the computer and convert them to vector artwork or start fresh using Illustrator to recreate the designs. The vector graphics are then sent off to Boxcar to make photopolymer plates to use for our letterpress printing.

DESIGN MEETS PRINT Thanks to my strong graphic design background, we are able to provide both print and design services. For me, I see letterpress printing as an extension of what I already knew and loved – designing. By doing our own printing, I’m able to have a hand in everything from start to finish. From brainstorming on pencil and paper to mixing ink to holding the freshly printed piece in my hand. I crave what I do and truly love it.

FOCUSED ON THE BUSINESS I design and print full time. Although we established the business in 2008, it wasn’t until 2009 that I was able to focus my attention solely on Duet Letterpress. Prior to that, I was working full time as an in-house graphic designer.

PRESS HISTORY We spent many months researching the type of press that would best fit our needs. We needed it to be on the smaller side yet pedal-operated. Once we decided on a Pearl Press, we then spent many more months locating one.

Since then, we’ve acquired another Pearl Press as well as an Old Style Chandler & Price that we are currently restoring and hoping to get it printing again.



We searched from Texas to Florida and then started making our way north through the states until we located a Golding Improved Pearl No. 11 Press in Missouri. One weekend, Kacey and I rented an SUV, drove up to Missouri, disassembled the press and drove it home. Then, it took more months for him to clean it, prime it, paint it, reassemble the press and get it working again.

PRINTING FEATS I’m really proud of how far we’ve come with our printing knowledge and techniques. On our little Pearl Press, we’ve been able to print some very laborious pieces with tight registration like the invites we printed for our daughter’s first birthday party.


BOXCAR’S ROLE
The printing information and videos on Boxcar were very valuable when we were first starting out. We’ve also gotten several tools and inks as well as the photopolymer plates that we use each time we print.

SHOP TIPS A while back on a letterpress printing forum, I remember reading about how there is a reason other forms of printing took over letterpress printing in the mainstream world of printing. Letterpress printing is hard work and very time-consuming. However, the finished piece is beautiful and something to be admired and respected. When it’s done right, it is truly a piece of art. It’s one of the reasons we continue to do what we do and love it so much!

WHAT’S NEXT I just feel so happy that I’m able to do what I love each day. I plan to continue to design and print and see where 2013 takes us!

Big round of thanks to Julie for letting us get the full story on the many sides of Duet Letterpress!

Workspace Spotlight: That Sky Blue Press

In the neighboring north of Canada sits a letterpress shop with a self-proclaimed international flavor and big expectations. Litsa Babalis, of That Sky Blue, is the owner and main designer for the company and you can find her work across the North American continent. But it all starts here and she is happy to take a break from designing and printing her environmentally responsible cards to take us on a shop tour.



THE PRESSES We have four presses: three 10×15 windmills and one 12×18 Chandler and Price.

SIZE OF PRINT SHOP 1200 square foot studio.

TYPE OF SHOP We occupy the space completely for our own production, however we often offer classes to students and letterpress enthusiasts after work hours.

THE LOCATION We are based in Montreal, Canada. Our studio is located on the banks of the historic Lachine Canal and minutes away from great coffee shops, markets, and the most adorable & friendly boutiques.

FAVORITE THING ABOUT THE SHOP How can you not feel creative being surrounded by these beautiful machines? Seeing them in action everyday is sure to inspire anyone.

NUMBER OF PRINTERS IN SPACE two pressman, one presswoman (me, whenever I get a chance to get on press… I take it) and one intern.

MOST VALUABLE SHOP TOOL The great people that work here.

FAVORITE INK We use soy based inks. We love the coverage they can handle and the drying time is very quick. My current favorite color has to be 871 gold…I love the way it looks on dark paper as well as the standard white cotton papers we use.

SOLVENT OF CHOICE We use California Wash for our everyday clean ups. It’s great because it’s water miscible, it has a mild odor, and is not harmful for your rollers.

PLATE AND BASE OF CHOICE We use the standard base and the KF95 regular relief plates.

OIL OF CHOICE We prefer to use a heavy weight, non-detergent press oil for our presses.

WHAT TYPE OF RAG DO YOUR CLEAN UP YOUR PRESSES WITH  We use a linen service who comes and picks up our soiled rags once a month and replenishes our stock with clean 100% cotton industrial shop rags.

FLOORING MATERIAL Concrete.

FLOOR PLAN TIPS We have a very small space, so getting the right floor plan is quite important to our work flow. Adding new equipment to our space is always a challenge, so we end up moving everything around once or twice a year. We try to use every square inch as best as possible and that includes wall space. Hanging tools and chases and putting up shelving for inks and other press room supplies saves us on floor space so we can move around a little easier.

PIED TYPE As incredible as it is to have that little bit of printing history in the form of lead type scattered around in drawers and boxes, it just wasn’t getting any use from us so we gave it away a long time ago to a deserving letterpress & typography master.

ORGANIZATION ADVICE I am a neat freak. I like my press shop to be in order, otherwise I feel distracted. The best advice I can give on keeping an organized space is when you use something, put it back in it’s place and clean as you go.

PRINTING ADVICE Get to know your machines really well, take care of them, and most of all be patient with them as they get older and more stubborn…Be good to them and they’ll be good to you!


Boxcar Talk With Johnny Brewton

From mind-boggling multiple color runs to must-have limited editions, from vinyl to Hunter S. Thompson, the elusive (and quite captivating) Johnny Brewton of X-Ray Book and Novelty Co. has a great story — read on to find out how he got started in letterpress printing and where his business is heading.

Johnny Brewton of X-Ray Book and Novelty Co. wows with letterpress magic.


LETTERPRESSED FOR DETAILS I’m a letterpress printer, graphic designer & small press publisher with a focus on limited edition projects. I publish the assemblage magazines X-Ray & Bagazine plus assorted chapbooks, broadsides, artist books and miscellaneous odd print projects.

PRINTING AS A NECESSITY I was living in the San Francisco Mission district in early 1993 and began work on the first issue of X-Ray. It was to be a limited edition assemblage journal of sorts, non-disposable with original art and hand printing similar to a copy of Wallace Berman’s Semina.

Letterpress was the perfect tactile medium. So I began designing the inserts for letterpress, and paid printers like Artnoose and The Toxic Coyote to run them for me. Eventually – and out of necessity – I acquired my own press and began doing the printing myself.

WEST COAST WONDERS We go back and forth between our house in Grass Valley California and our apartment in San Francisco (lower Haight). My studio is located in the basement of the house my Dad built (in Grass Valley). We’re on 5 acres surrounded by Cedar, Black Oak and Sugar Pine trees. It’s a nice place to work & call home.

PRINTING MENTORS Jon and Louise Webb who published Outsider (Loujon Press), Wallace Berman (Semina), Graham Mackintosh (White Rabbit Press) and of course H.N. Werkman.


THE DAILY GRIND Step 1. Wrap my head around the obvious big idea and make a rough first draft – just to get it out of the way and grasp the concept.

Step 2. Take an abstract sideways approach, which is usually too wacky and avant-garde for a client. It’s always good to try something that’s the opposite of whatever seems obvious.
Step 3. I combine steps 1 and 2 and make a mutant third version. That process can change depending on who I’m working with. I’ll usually go with the one that’s the most appropriate for the integrity of the project.

DESIGNS THAT STAY TRUE TO THE CRAFT Sometimes I’m asked to design to look like letterpress when the piece is to be mass produced and offset printed. I avoid the exaggerated and over distressed look. It’s become overused and cheapens the craft. Once you see this used in a T.G.I. Friday’s commercial the jig is up!

FULL TIME FUN Not running the press full time yet but I print as much as possible and hope to be running it full time by the end of the year. Working out some details, website and getting ready to launch X-Ray Letterpress Service.

PRESS HISTORY Around 1994 while visiting my Dad I came a cross a little Kelsey 5 x 8 at a junk shop. I didn’t buy it but I told my Dad about it. He went down, purchased it and gave it to me for my birthday. I still have it.

Press List: Vandercook Universal No.1, Poco Proof Press, C&P 8×10, Kelsey 5×8.

PRINTING FEATS
Seeds on Hard Ground – Tom Waits
The Sudden Fart of Billy Childish – Billy Childish
Mistah Leary, He Dead by Hunter S. Thompson
Hunter S. Thompson – X-mas in Woody Creek
Richard Brautigan chapbook: Desire in a Bowl of Potatoes
POOP! – Charles Bukowski/Michael Montfort Box of Photos & Broadside
Bern Porter FOUNDS 1- 9
True Confessions – Tom Waits
The assemblage magazines X-Ray and Bagazine
Broadside of the Month Club. B.O.T.M.C.
Tom Waits Orphans LP and CD set
Neil Hamburger Heckle Cards 1 & 3
Neil Hamburger & Pleaseeasaur Souvenir Record
Instructions for Redemption – Mark Faigenbaum
Tanka-Toys – August Kleinzahler
The American Scene – F.N. Wright
Outrun the Blast – John Brewton Sr.
City Lights Bookstore 1969 – Michael Horowitz
In Search of Yage A William S. Burroughs Pictorial
13 Jazz Poems – A.D. Winans
The Ferlinghetti Arcane – Jack Hirschman
(to name a few)

BOXCAR’S ROLE I still use wood and lead type, but the Boxcar base and polymer plates have expanded the possibilities. It allows me to liberate the type and experiment in ways that I thought weren’t possible with multi color projects.

SHOP TIPS I’m probably not the best guy to be giving anyone business advice so here goes nothing: Don’t print anything you don’t want to look at for more than 15 impressions. Always be sure the project (at least) pays for itself.

If you’re not getting the desired result (no matter what you try and everything seems to be correct), clean off the ink, redo the tympan (packing) and start over. Always keep a keep roller gauge handy. Share your knowledge. Make the world a more interesting place with what you produce. Take your time. Have fun!

WHAT’S NEXT In addition to X-Ray Letterpress Service, we also have a few interesting projects in the works: Bagazine 5 which includes work by Mark Mothersbaugh of Devo, Richard Hell, Tom Waits and more. We have a few chapbooks and artists books lined up and are discussing additional projects with Richard Hell, Dan Melchior, Billy Childish, and maybe even a booklet + vinyl record of the Tim Leary, John Lennon, Yoko Ono conversation from the 1969 Bed-In. We’ll see…

Big round of thanks to Johnny for letting us get a sneak peek on X-Ray Book & Novelty Co.!

Boxcar Talk With Eric Woods

A year-long celebration commemorating the 10 year anniversary at The Firecracker Press in St. Louis, Missouri is in full swing. The beginnings were humble in a dirty old warehouse with a questionable freight elevator, but two moves later, they are thriving & pushing the limits at their present space. Owner Eric Woods and Print Shop Manager Matty Kleinberg confess they eat, drink, and sleep letterpress, and it’s a diet that has served them well.



HOMETOWN ROOTS I’m originally from the small town of Piedmont, Missouri. My close family is from that region and I still have close ties to the area. One of my grandfathers owned a lumber and hardware business, the other was a retired Missouri State Park Superintendent. I grew up with one foot in town and the other deep in the country.

THINK INK I had known about letterpress since art school in the 1990s but didn’t get involved until well after. I’d worked in New York designing book covers, had come home to work at the local newspaper, and then got recruited to St. Louis by a large ad firm. The idea of starting a letterpress studio had been percolating for 5-6 years and after feeling unfulfilled with my design career I came home to tell my wife I was quitting my job. At the time we called it “going off the grid” but I had a feeling it was the right thing to do. Within days of quitting, I had signed up for a letterpress class through a local printer and rented a studio space with a few mates.

Letterpress quickly proved the perfect combination of graphic design and hands-on craftsmanship. It was everything I’d been searching for and offered complete control from concept to production. In an odd way I’d been practicing for a career in letterpress my whole life. I bought a C+P 10×15 in 2002 and The Firecracker Press was born!


SPLENDOR IN THE SHOW-ME STATE We own a 2500 sq. ft. building in the Cherokee neighborhood in St. Louis, Missouri. The front of the shop is a mix of retail and studio space. We sell posters, books, cards, and stationery… all of it made in the back of the studio. If you stop by you’ll see printmaking in action and we’re happy to show visitors around. We have two C+P platen presses, a Golding Pearl, two Vandercooks (#4, SP20), a large sign press, and a variety of smaller desktop platens. I guess I’d call our decorating style functional chaos but we try to run a clean shop.

A WEALTH OF KNOWLEDGE Dick Niehaus introduced me to the St. Louis Letterpress Society and helped me find our first press. We’ve learned a lot from Dick and others in the Society and they’ve been a great resource over the years. We’re lucky to have such a thriving group and a rich history of letterpress printing in St. Louis.

THE DAILY GRIND We work with a wide range of clients but most jobs start out the same way… with a conversation. We research the project, draw out ideas, and then build designs on the computer.

Once we’ve got a tight mockup we’ll go through a round of changes with the client and work toward final approval. We use the approved mockup as a road map to construct hand-carved woodblocks, lead or woodtype, and/or photopolymer on press. There is real magic that happens from the digital realm to the tangible, printed form and that’s what keeps us hooked. After 10 years I’m still surprised at the moment of creation.

FULL TIME FUN We’re open 6 days a week and print full time. From the beginning it was important that we jump in with both feet. We eat, drink, and sleep letterpress.

LOVE AT FIRST SIGHT Technically our first press was a Nolan Proof Press that my father helped me dig out of an old school. But the press that launched The Firecracker Press was a C+P 10×15 that we rescued from an old printshop. The owner was retiring and had sold off all his other equipment. The only thing left was the C+P . My friends and I moved it across the state and onto the second floor of our first studio. It fit through the front door and into the elevator but was larger than the door to my studio by about 6 inches (a rookie mistake). We tore the wall down and put up new drywall before morning. My landlord never suspected a thing.

INSPIRED BY THE PAST We love rescuing old equipment and giving it new life. We have studio tours for all ages that pass on the knowledge we’ve gained. We’ve got a robust internship program and have hired several interns as part-time and full-time employees. Our connection to history through the methods/techniques we use inspires us. It’s always a pleasure to meet people that have old stories or are somehow drawn to printing. We’re
proud and feel lucky that we’ve been able to do what we love for so long! Our clients have been generous and amazing.

BOXCAR’S ROLE You guys used to make photopolymer plates for us on a regular basis. We now make our own but do use your services for plates that are over-sized. We’re inspired by Boxcar’s size and reach.

SHOP TIPS The question we hear most from young artists and printers is: “How much do I charge for my work?”, and our answer is this: letterpress rarely comes easy and is often accompanied by hard work that our clients never see. As a result, we continually educate our clients and communicate with them throughout the making process. We set expectations early and work hard to deliver quality work. We developed a cost schedule in the early days after researching new and old methods of structuring prices. We’ve updated it over the years but it’s a system that’s served us well.

WHAT’S NEXT We hope to expand the studio and are working on plans to build onto our current location. If all goes well, we’ll more than double in size, with a venue for performances, a larger retail shop, a garden, and of course, more studio space.

Lots of thanks out to Eric for letting us get the full scoop on Firecracker Press!