Boxcar Talk With Chris Torres

In a delightful conversation with Boxcar Press, Chris Torres of Farmwood Press saunters us through the moment of letterpress love (it involved four letterpress beauties), reveals the new plans for his family’s twin passion of photography & printing, and explains why getting dirty while printing is still oh-so-satisfying.

UP CLOSE WITH CHRIS TORRES We are a husband and wife photography team in the Atlanta area. We wanted to diversify our services, our craft, and have always loved letterpress. We thought this would be the perfect way to explore a new medium while meeting the needs of our clients.

INSPIRED BY FRIENDS  Some of our close friends were letterpress printers and we adored the craft. We would go to their studio to see the process. They decided to sell their company for personal reasons and we decided to buy it from them. They taught us how to print using the machines they sold us. However, the process was perfected through help from veterans in the letterpress industry. It also helps that I come from a large-scale commercial printing background. So much of the logical aspects to printing and managing client expectations came natural to me. I have loved having a medium where I can “get dirty” again.

PRINTING IN THE PEACH STATE Our studio is currently in our garage that is a simple, small two-car garage. We have used every inch of available space to safely print. Of course, it will soon be in our new home and have a space of it’s own. We now have a New Style Chandler & Price (Omer), Vandercook Universal III (Norma), two Heidelberg Windmills (Helga and one unnamed) and a Champion 305 cutter. We love to incorporate vintage furniture from factories that is functional yet beautiful.

We have old sewing tables from a zipper factory in Pennsylvania and two old heart of pine tables that we use. We cannot wait to settle into our new space and truly make it an experience to print in. We will update you all once we are settled in!

PRINTING MENTORS Greg Carpenter, a letterpress printer in Chickmauga, Georgia who has seen it all! He has grown from a letterpress apprentice when he was a teenager and has been printing ever since. Whenever I travel up to see him for a day, I leave with so many questions answered and yet feel like a new world has been opened up before me. Also, Bob Schmidt, a local Atlanta printing repair man that has seen about everything from within the presses and the people who work them.

DAILY GRIND When we design, we do so with the clients in mind. Our desire is the create a piece that they will carry with them for a lifetime telling their future generations through these pieces. Our joy is that this may be part of their legacy. We don’t print full time, yet. We’d love to very soon, but right now, our work load is more part time. So far it’s been the perfect balance for us with our photography company that requires travel.

FOCUSED ON PRINTING We personally do some basic designing, but mostly we are just printers. We do have one designer on staff that does wonderful custom work and represents Farmwood Press when we design in-house.

BOXCAR’S ROLE We started out using exclusively copper plates. We love their history and crisp feel to the printing. However, it was cost prohibitive and we could not keep using them as it left our profit margins razor thin. We turned to Boxcar Press for their photopolymer plates and were extremely impressed. Their quality and crispness met the standards we had with copper plates. Also to add that the durability has been a surprise as well. Their turn around time and customer services has been crucial to some tight turn times we’ve had with our jobs. They have aided in ensuring that we prepare the perfect files for plating so that we can take care of foreseeable problems. We have loved working with them!

PRESS HISTORY Well, we happened on our first presses as a collection from our friends that were selling due to family changes in their life. We acquired two Chandler and Prices, one New Style one Old Style, affectionately named Omer and Maude. Also a Heidelberg Windmill, Helga and a Poco Proof Press who now lives creating pieces at an Australian print school. We have since sold Maude, our Old Style and our Poco and last year adopted a Vandercook Universal III which we named Norma, which means “pattern” or “rule”. She was cared for by another letterpress shop who loved every turn of her cylinder. Our presses are more than just tools for us to use but rather our family members.

SHOP TIPS Build your reputation organically. We thrive on personal relationships with our clients to find out their needs and working with them to provide that. Whether they are a business, designer, or a bride we take steps to meet them on a personal level. We do not do advertising but rather network with those that can bring us the work. Once they experience our quality craftsmanship and connection with Farmwood Press, we find that they come back for the experience.

WHAT’S NEXT We are especially excited about 2012! We are building a new home that will be finished in a few months. We will have a finished basement that will house both of our companies. We are extremely excited about this. We need space for our employees as we kept bumping into each other! This new space will allow us a few extra hundred square feet from the garage we were printing in, and we’ll have two dedicated areas each. It will be nice to have the additional elbow room. Commercial space has not been the wisest option for us as we work from home and have a family. This is a great way for us to keep the businesses separate yet still being at home.

A huge round of thanks to Chris for letting us get the full scoop on Farmwood Press!

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