Green: The New Primary Color

Everywhere, from supermarkets to superstores, the move toward more environmentally friendly products is growing exponentially. What used to be offered only at stores like Whole Foods are now common at Target. Letterpress printers are joining this trend in an attempt to show their true color: green.

The renaissance of letterpress has been one huge reduce/reuse/recycle extravaganza. Proof presses considered obsolete twenty years ago are now selling in the thousands of dollars, with prices for small hobby presses rising similarly. Everything is snapped up, from orphaned wood type and single cuts to pied lead, with demand outpacing supply. As new printers join the fray, there are numerous possibilities for creating a greener shop that’s easier on the environment and makes for a safer workplace too.

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