designer: Alex and Mima client: Remi Levitt
the stats.letterpress printing.
2 letterpress inks (Rhodamine Red and Black).
Crane Lettra 220# Fluorescent White Cover. The invitation (9″ x 9″) was duplexed after being printed to make 440#, then edge painted in Rhodamine Red. Coordinating transportation cards (8″ x 3″) were printed on Crane Lettra 110# Fluorescent White Cover.
Printed on our Heidelberg cylinder press.
the letterpress bat mitzvah invitations. How do you design an invitation that screams fun and is upscale and chic? This was the problem Alex and Jasmina of Alex&Mima were asked to solve. “It was a process, we held countless meetings with our clients to get the design just right. We wanted to create a fun invitation that Remi would be proud to send out and also an invitation her mom Keri Levitt would love as well,” said Alex Kneselac, head designer and partner at Alex&Mima.
The idea was to give a nod to the circus without it looking like a typical circus invitation. The design was inspired by old posters and signs, it was oversized (9″ x 9″) and Alex and Jasmina wanted to use every bit of space making it fun and interactive. Jasmina Stojanovic, partner at Alex&Mima said, “When it comes to design, we get inspired by everything around us. And we found inspiration in old books, great black and white photography and film. But we never stop there. Our designs don’t end with the design of the invitation we believe that great design is in the details and so we went a step further and created a custom envelope and liner to add to the invitations impact from the moment it is in the recipient’s hands.” Alex added “At the end, we found a great partner with Boxcar Press who did an amazing job in letterpressing our design adding an additional layer to and helping make the invitation even more impactful.”