Surprisingly, there’s just one tool you need to utilize in either Adobe Illustrator or InDesign: The Line Tool. If you are using Adobe Photoshop, the Line Tool unfortunately reverts to a minimum line thickness of 1pt. If you are only using Adobe Photoshop to create your file, we highly recommend placing your final file in InDesign and using the Line Tool to check your work.

What do we mean when we talk about our line thickness guarantee? Simply put, if your lines meet or exceed the line thickness as outlined below, we will guarantee they will hold on your plate. If they are under that thickness, it’s hit or miss. Some days you are lucky and other days, you might lose details.

The first thing you need to determine is your line thickness based on your plate type:

- If your plate type is the KF 95, Jet 94FL, or 94SB, you have a line thickness guarantee of 0.25pt or thicker.

- If your plate type is the KF152, 152SB, or 145SHSB, you have a line thickness guarantee of 0.35pt or thicker.

- For all plate types, your dots (like the ones above the letter “i”, periods, or dotted lines) must be 1pt to 1.25 pt or thicker.

THINK FAST! Quick quiz here – what is usually the most common culprit of too thin lines? Crop Marks! More on that later.

Here’s how to use the handy Line Tool to check to see if your lines are thick enough (and plate friendly, too):

You need to first open your file in either Adobe Illustrator or InDesign. We’ll be using a small type sample in Adobe Illustrator to check to see if our lines are plate-friendly for a KF152 plate type. The KF152 plate type has a line thickness minimum of 0.35pt for lines and 1pt to 1.25 pt for dots. We can see that it looks like there are some thin lines in the serif of the Didot typeface… but will they hold?

First, click the Line Tool icon in the tool palette on the lefthand side of the screen in Adobe Illustrator to activate it. If you cannot find it, hover your mouse over the icon that looks like a line to see “Line Segment Tool (\)” pop up in a yellow box .

Next, in the control panel up at the top, we’ll select the words “1 pt.” in the dropdown area next to the word “STROKE” with our mouse. You’ll be substituting the “1 pt” and replace it with “0.35pt”.

We’ll select the Zoom tool (Z) and move in because we’ll be doing some close up viewing in the area you are inspecting. Select the line segment with your mouse and move it so it is right next to the bottom part of the “L” in “Letter”. Draw a short line so it is parallel with the thin line you are checking on your art board. It doesn’t have to be very long but this little line segment will be our “ruler” to compare thicknesses.

At this close magnification, we see that our line segment set at 0.35pt is much thicker in comparison to the thinnest line in of the serif on the letter “L”. We will need to add a hairline stroke to boost our text’s thickness to correct this.

To add a stroke, using the selection black arrow tool (V), select all the characters in the word “LETTER.” In our Control panel at the top our screen we should see that the letters only have a fill and that we’d like to add a hairline stroke (about 0.15pt). Click the white area next to “STROKE” to activate the area so we can type in “0.15pt”. Immediately single-click the white area anywhere on the board. This will deactivate your selected text and add the hairline (0.15pt) stroke.

Zoom in again using the Zoom Tool around the line segment we created with the Line Tool and the letter “L”. We can now visually see that the serif on the “L” is as thick as the 0.35pt line. Success!

Delete your line segment and zoom back out. Continue around your artboard to visually check to see if other areas look “safe” as well.

For dots, such as the ones around the heart shape, we’ll need to set our Line Tool weight to “1pt” just to be on the safe side. We’ll repeat the same steps mentioned above to create the line, to zoom in, and visually compare the dots’ diameter against the 1pt line segment we just drew on our art board. Like the thinner lines on the “L”, we’ll need to correct this by adding a much thicker stroke of 0.3 pt to boost our dots’ diameter up to 1pt.

Using the Line Tool to check your work should be a “Must Do” test before submitting your files to your platemaking ticket. If anything appears too thin, you will need to correct it.

A few final instructions to help you be aware of potential trouble spots:

-When creating crop marks in your files – the program default setting is often 0.2 pt or 0.25 pt. Keep this in mind so you can make the necessary changes to your crop mark thickness when you place them.

-Thin lines that curve, particularly in wispy script or calligraphic fonts, are always suspect for being too thin. Give them the support they need to hold on the plate with hairline stroke (if needed).

Stay tuned, letterpress lovers — next we’ll solve the mystery of how to create multiple color files!

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Read on to get the full scoop.

SMOTHERED IN INK My name is Ivan Gulkov. I hail originally from the frozen wastes of Siberia, though currently reside in sunny California. PILLOWFACE PRESS is a small printmaking studio I set up to experiment with handset typography and photopolymer. Until recently, ours was one of the most traditional and conservative trades. For five hundred years, the tools and techniques of assembling type have not changed. Fonts were discreet, tangible things, you experienced on a physical level. In every letter, every space and ruler, there was a trace of the creators hand. Computers changed everything.

Typesetting became easy and responsive, type choices became infinite, and the layout possibilities became limitless, bound only by the imagination of a designer. But some people still cling to the old ways. They long for the harmony of a line justified by hand, and the slight bite that the metal blocks leave on the paper. They rejoice in the tiny variations between prints, and the smell of fresh ink. I’ve gotten into design because I fell in love with computers. I’ve gotten into letterpress because I fell in love with design.

INK IN THE BLOOD I stumbled onto Letterpress back in college when I was studying communication design. We visited a few studios, and I fell in love with the process, the long history, and ultimately the look that traditional printing techniques can achieve.

Having no formal training, I read voraciously anything I could get my hands on, from Moxon’s Mechanick Exercises to Adventures of a Tramp Printer, until was comfortable enough for my first humble tabletop.

THE GOLDEN STATE The “print shop” is in the process of moving from a living room to a more dignified and fitting location. Currently, it includes a small 5×8 Kelsey, and even smaller, Sigwalt Chicago #9, a type cabinet (doubling as a counter and imposing table), a few more loose cases, a trusty boxcar base, book sewing station and a deckle for paper-making. A guillotine paper-cutter serves as a rather dubious decoration, accenting the racks of ink tubes that line the bottom of cluttered book shelves.

PRINTING LEGACIES Aside from books, I would name the fine folks on the LETPRESS mailing list, and Briar Press discussion group. They are an incredibly helpful and generous bunch.

DAILY GRIND  It starts with a concept, germinates for some time, springing a few rough sketches, matures and solidifies on a solid typographic skeleton, receives a final cosmetic trim, and marches on to meet the unsuspecting world.

PRINTER’S PARADISE I am primarily a designer, working full time in the field. Printing is largely a hobby. I do not foresee myself getting into printing as a full-time occupation. It provides a nice alternative, and a spot of respite from the routine. I can not imagine running a successful jobbing shop in the 21st century.

PRINTING FEATS Helping to inspire and excite a number of people to launch a letterpress revival in Russia and Ukraine.

BOXCAR’S ROLE Aside from a quick and excellent service, Boxcar serves as a constant destination for old printer’s manuals. And the apron sure looks rather spiffy.

PRESS HISTORY A rather mundane story, my first press was listed on e-bay. This was before the general tabletop craze so prices were rather mild. I was just finishing up my internship, and saved up enough for a 5×8 Kelsey, a bucket of type, some furniture, spacers (intermixed with rat droppings) and a pair of heartily chewed up rollers. The press arrived in a plastic tub, packed and secured with pillows, but luckily intact and quite operational. After a week of cleaning, adjustment and sorting thought the pi, my first printshop was assembled and ready for the first job.

SHOP TIPS Do not attempt a print job with a client standing behind your back.

WHAT’S NEXT I am planning to print and bind a series of miniature books, build a working replica of a common press, and complete a run of custom designed tarot cards.

Many thanks to Ivan for giving us the sneak peek into his shop! Check out Ivan’s latest work at Pillowface Press!

Like our skin, plates can be affected by the weather and age. When humidity levels are low, the plates can look and feel brittle. And with the passage of time, the thinner polymer on the edges of the plates are pulled towards the denser polymer text and images on the front which causes curling. There is a natural aging of the plates as they do have a limited life expectancy but we can offer a few simple steps that can hydrate and give extra life to your plates.

Printight, maker of Toyobo plates KF95 and KF152, offers these suggestions if you have a platemaking system. Boxcar also gives similar steps for the majority of you who are without such equipment.

1. Place your plate back in the washout system for one minute or immerse in water. We suggest room temperature for a quick dunking, a minute may only be necessary if your plates are severely curled.

2. Sponge off the water and place back in the drying oven of the platemaker for 5-10 minutes. We also suggest, alternatively, a hair dryer to warm the plate and make it more pliable (placing your plate in a box and blowing the hair dryer into the box will keep the warm air more contained).

3. After the plate warms and starts to uncurl, place the plate in its bag and set a heavy object on it to keep the shape.

This should help your plates relax so you can adhere them to your base for additional print runs. Some warnings for you – take care to avoid putting your hair dryer too close to the plates and be patient as warming the plates takes time. And watch that you don’t handle them too roughly after the wash and during drying so your relief images don’t chip.

Store your plates flat. One last tip, you may have to check your adhesive backing to determine if it needs to be re-applied to the back of your plate for a secure hold on your base.

If you have some storage and uncurling tips, tell us about them so we can share. It’s great when we can all learn from each other!

THE NOMADIC PRINTER I was born in 1964 and I am still living today. I was fascinated with type forms as a young child and designed a couple of fonts (leaning heavily toward an art deco style) when I was in second grade. I have lived most of my life in the Twin Cities of Minneapolis and St. Paul. I have been married for 22 years to the same woman, Emily, with whom I have 2 children. I ride a scooter with 46 rearview mirrors on it, I shoot a decent game of pool, and I like a beer with a strong hop flavor.

TEXT, FUN & ROCK ‘N ROLL When I was fourteen years old, I had fallen in love with poster art: Rock posters, French night club advertisements, WW2 recruiting posters. Anything intended to be tacked upon a telephone pole or hung up on a wall. So, I stole a composition stick (and the first line of a dead form) from a local jobbing shop and rode a hound down the Mississippi river to Winona. Once there, caught in the yellowing teeth of a full moon midnight, I sought out a lonely gravel crossroads where I met with the Devil and sold my soul for to print.

From there it was a series of graphic arts classes in high school,wooden renaissance festival presses, and a 3 year run-in with Coffee House Press and (the then just established) Minnesota Center for Book Arts. All of which conspired to push me into starting my own print shop, The Nomadic Press.

MAJESTIC MINNESOTA The building housing The Nomadic Press was built in 1914. The brick, from which it was built, was fired in a kiln a mile and a half away on a bluff overlooking the Mississippi River. It was originally a Mom & Pop grocery store and sat at the end of a street car line. The owners lived above the store, as did my wife and I for the first 7 years of our owning the place. With maple floors and woodwork and big, west facing windows, the interior of The Nomadic Press has been laid out following suggestions published in Mechanick Exercises on the Whole Art of Printing (1684) and has been outfitted in the style of a jobbing shop from the 1930s.

Nomadic’s press stable includes: two hand fed Chandler and Price old style platen presses (10 by 15 and 8 by 12), an automatic feed Kluge (12 by 18), a Vandercook Universal I (with a power carriage, adjustable bed and take-up tapes), the Pearl (more on that press later), and a spattering of table-top hobby presses.

PRINTING LEGACIES Al Schwerdt showed me how to print clean work using inking balls and a solid oak lever press and taught me the satisfying importance of the ethical and respectful treatment of both clients and vendors.

Allan Kornblum, who founded Coffee House Press, and spent years patiently teaching me the craft of letter-spacing and the fine art of keeping my hands out of the hungry jaws of a roaring platen press.

Will Powers, who made it plain that a printin’ man is a man well satisfied.

And Joseph Moxon, who said it best when he said; “As he set this stick of letter, so he sets on till his page is out”.

THE DAILY GRIND When I was first learning to print I slept on the floor of the print shop with my head on the feet of the press. Every morning I drink a hot cup of Van Son rubber base ink. Black. I have a ream of 80 pound text for lunch and bowl of 24 point em quads for dinner. My children were conceived in a room directly above my C&P 10 x 15. Too much information? Probably. But, heck yes, I print full time! For the last 26 years I’ve printed full time, and I plan on dying with my stick in my hand (that’s composition stick).

DESIGNED FOR PRINT Letterpress printing is, by its nature, a process who’s accessibility and immediacy demands a skillful confluence of art and craft. It is not enough to know how the press is best run, nor is it at all well enough to fix a pretty picture in one’s mind. Rather, a holistic knowledge of afore and after is called for.

ALL THAT’S FIT TO PRINT When I am designing my own work, and am using movable metal type, I like to set an element and print it. Then I set the next element and print that. And so on ’till the work is finished. It is a process that often finds me printed into a corner. And it is always a thrill to find the word, or type face, or ornament or color which, when laid down with the rest, finally pulls it all together and lets me walk out clean. When designing for clients, it all must be planned out beforehand though. Then I set great store in knowing what kinds of printed pieces they do /not/ like. Here be monsters.

PRINTER’S PARADISE The Nomadic Press is run out of a brick building which was built in 1914. Last year, Emily and I paid off the mortgage, and we now own the building outright. I have done printing for Nelson Mandela and Vaclav Havel, and I have produced work for the King of Norway and the Palace at Versailles.

BOXCAR’S ROLE Having begun my letterpress printing career more than a quarter of a century ago, and having cut my teeth on metal type, I have worked with all manner of plates and blocks: Linoleum and end grain maple, electro-plate and zinc, copper, lead and magnesium. All have graced chase and bed here at The Nomadic Press. And they have all served adequately well.

But the photopolymer printing plates that Boxcar has developed, and now sells, are a printer’s dream come true. They are quick and clean and precise and they provide a seamless interface between my state-of-the-art presses (circa 1890s) and the cutting edge graphic design technology of today. And they impart, into soft papers and onto hard, a crisp impression that does a printer proud. It is hard to imagine the occurrence of the 21st century letterpress revival without Boxcar steaming into the station and hauling most of the freight.

PRESS HISTORY You always remember your first press. As is so often the case, I simply mentioned that I was looking for a press to someone who had talked to a person who knew of a clamshell platen that somebody had somewhere. So, for fifty bucks, I bought a 7 x 11 inch Pearl press, a Paragon guillotine cutter and a cabinet of type. And I had to get them out of a basement by the end of the week. I still print with her (and oh, the sweetness of her kiss!).

SHOP TIPS Know in which direction the grain of your paper runs, and be very kind to your register pins.

WHAT’S NEXT Big picture; I am working to build another 21% growth in gross over the previous year. Small picture; I hope to be able to print something using Pantone Mixing System number 332 (uncoated).

Huge thanks to Kent for letting us get a sneak peek at the fabulous Nomadic Press!

Photographs provided by Kelsey Johnson and Andrew Hine

1 ) Are the file dimensions 17″ x 22″ or smaller? Is the file size less than 26 MB? (Our maximum plate size that we can proof at this time is 17″ x 22″ – if you need larger, please call.)

2 ) If my plate type is the KF95, Jet 94FL or 94SB, are my lines 0.25 pt or thicker? Are my dots 1 to 1.25pt thick? Dots (in a dotted line or by themselves) need a greater minimum thickness so they can hold on the plate by themselves.

3 ) If my plate type is KF152, 152SB, 145HSB, or 148SHSB, are my lines 0.35 pt or thicker? Are my dots 1 to 1.25pt thick?

4 ) If I created the art in Illustrator or InDesign, is the artwork in 100% CMYK Black (as in 0% Cyan, 0% Magenta, 0% Yellow, and 100% Black)?

5 ) If I’m doing color separations, are they assigned to a spot color or a Pantone Swatch Color?

6 ) Is my text outlined into vector shapes if I’m using InDesign or Illustrator for the text? (You can convert them to shapes by selecting the text and going to Type>Create Outlines in either Illustrator or InDesign.)

7 ) Have I indicated what linescreen (LPI) I’d like in the comments section of my ticket if my image is in greyscale or halftone and I want to keep the tonal qualities of the image? (We like 100 lpi for all plate types)

8 ) Is my image converted into bitmap mode of tif if I’m using only Photoshop (and not choosing a linescreen) ?

How to easily create an image in bitmap mode of tif:

• Opening your image in Photoshop and selecting Image > Mode > Grayscale*.

• Select Yes if a window asks about discarding color.

• Then Select Image > Mode > Bitmap. A window will pop up looking for info – use a resolution of 600-1200 dpi and an output method of 50% threshold.

• Save your file as a tif (with LZW Compression) and either send us the tif or place your tif into illustrator or indesign.

*Images in higher resolution (600-1200 dpi) will give better, finer results than images in lower resolutions (72-300 dpi). If your images lose a lot of detail, you can either re-scan or adjust your levels of black (Image> Adjustments> Levels or Brightness Contrast). For info on this, please call 315-579-3366 for instructions.

9 ) If I have added crop marks to my file, do they meet the minimum line thicknesses? Are they in registration black if I have more than one color?

10 ) We don’t need a faxed hard copy of the file, simply a PDF and the original file. Are these both uploaded? (e.g, an .EPS and PDF of the same file.)

Stay tuned for more in-depth blogging on file prep when we amaze you with “Did You Know That…”!

LIVE, WORK & DIRECT I’m Kseniya Thomas, and I’m a recovering English major from Salt Lake City. I currently live and work in Pennsylvania, where I’ve been happy to call myself a letterpress printer since 2005. I own Thomas-Printers, a commercial letterpress shop, and, with Jessica White of Heroes and Criminals Press, am the co-director of Ladies of Letterpress. I’m crazy for the Tour de France, old houses, running, newspapers, and anything in miniature.

INSPIRED BY GUTENBERG After graduating from college, I had a fellowship to study and work in Germany for a year. A friend and I happened to go to Mainz one weekend (I loved movable type, but didn’t yet fully understand the implications!), where the Gutenberg Museum has a working letterpress print shop. I wrote and asked if they accepted interns, and they did, so I moved to Mainz. I worked there for six months, and learned how to set type and print from guys who had spent their whole careers in print shops as pressmen, stonemen, or compositors before offset printing edged them out.

It was great: the shop has hundreds of lead typefaces, and I could print whatever I wanted. I also once printed a birth announcement for a princess, which was neat. I had no idea at the time that I had found my calling in life; even after I returned to the U.S., and realized that letterpress was happening here, I still only knew the basics of the history of printing and the craft of letterpress. And I knew nothing about running a small business!

A SUNNY SHOP My shop is located in the corner of an old shoe factory, with a room for shipping, receiving, and communications (ie, email), and a pressroom with a loading dock. The best thing about it is the tall, south-facing windows; in the summer, the only light I need is my color-correct lamp. I don’t think I’ll ever have another shop so sunny. It’s not decorated per se, except in a paper-stack, envelope-inventory, sample-shelf sort of way. It’s more workshop than showroom, so I don’t worry about hanging too much on the walls.

CARE FOR YOUR BUSINESS My best business advice is to learn to love your customers like family. They need care and attention just like family, and are the single thing, even more than hard work, that will keep you in business. Also, if you’re just starting out, don’t get caught up in playing catch-up with more established printers; there is no right way or one way to get where you want in this business, so your way is as likely to succeed as anyone else’s.

DESIGNED FOR PRINT I’m a printer who can design in a pinch, but I work with several great designers who can handle it when things get complicated. It’s nice being able to have designers who are familiar enough with the letterpress process that the finished product is going to print up great.

THE DAILY GRIND I do print full time. And when I’m not printing, I’m doing the 1000 other things a small business owner must do. Chief among them: worry, answer emails, write estimates, talk with clients, and a host of other pre-press, post-press, finishing, and ordering duties. Every day is different and yet comfortably similar, and now that I’ve been doing it full time for six years or so, I wouldn’t have it any other way.

ADVANCING A COMMUNITY I’m proud that Thomas-Printers is surviving the economy and doing well. Most recently, I’m proud of Jessica and I for organizing the best conference I’ve ever attended. The Ladies of Letterpress conference was such a happy, fun letterpress-fest, and it was thrilling to see so many ardent letterpress supporters and printers in one place.

It was also encouraging to see that letterpress is still going strong, new people are starting to print every day, and people are loving what we make more than ever. I cannot wait for a repeat next year!

BOXCAR’S ROLE It’s not an exaggeration to say that, without Boxcar, neither Thomas-Printers nor Ladies of Letterpress would exist. I got my start setting type, but setting type for every client isn’t a good business model for me. So the Boxcar Base is as important and valuable a tool as the press itself. Aside from the base and plates, Boxcar is the friendliest, fastest, nicest supplier I work with; the positive attitude and enthusiasm of the owners and staff has in turn contributed to the good-feeling and camaraderie in the letterpress community.

PRESS HISTORY My first press was a 12×18 Chandler & Price that I bought from Bill Welliver through the Letpres listserv. I used it for everything, large and small, for almost three years, until I bought a 10×15 C&P that allegedly only had had one owner and then sat in storage for 30 years. I also have a treadle-powered 8×12, which is handy when the power goes out. C&Ps are great presses, simple to use and relatively readily available, and are capable of a lot of fine work.

WHAT’S NEXT Ladies of Letterpress will be at the 2012 National Stationery Show for a third year with a new, super, wonderful, talented group of printers. And the second-annual LOLP conference is happening again-stay tuned for more details.

We’d like to give bigs thanks to Kseniya for taking the time to give us the scoop on Thomas Printers!

Can you tell us a little about yourself?
My name is Jackie Robinson and I am the owner/creative director of 42 Pressed. I live in St. Augustine, Florida with my husband, two dogs and brand new baby girl, Riley Magnolia Robinson. We also spend a lot of our time at our other house in Charleston, South Carolina, where my family lives and hope to get back to one day!

How did you first get involved in letterpress?
I went to grad school at a small portfolio school called the Creative Circus. I studied graphic design there and had a professor, Berwyn Hung, who was a big letterpress printer. It wasn’t until after I graduated that I really got into it, and he taught me everything that I know. After I started messing around with designing stationery and doing a few wedding suites for friends and for my own wedding, it just kind of clicked that this was what I wanted to do.

Tell us a little about your design process.
I really like to think out of the box and be different. My design style is heavily based on typography (I love type) so you will see a lot of that throughout my lines. When I am designing for a wedding, I really try and hit all different styles and imagine myself a bride again who wears Jcrew, one who is a hippie, one who is classic and chic, etc. and I pretty much establish a style that seems to fit every bride in their own right. My line appeals to pretty much everyone who likes to be a bit different and stray from the ordinary. I love using different materials and textures; I love to pair rough with delicate. I really just like to play with the unexpected.

When did you start printing?
42 Pressed has been operating since November of 2009.

What are some accomplishments you are proud of?
I am proud and fortunate to have gotten lots of great press: we’ve been featured on Martha Stewart, countless amazing blogs, and recently landed on the cover of Stationery Trends. We also attended our first National Stationery Show in May of 2010 and landed in 30 stores nationwide as a result.

How has Boxcar Press helped you with your business and printing?
Honestly, so so much! I was using Magnesium that was mounted on wood for my plates for a long time. I had issues with warping, with the magnesium pulling off the wood etc. Yes, it’s true that the mag mounted on wood is what real letterpress is all about, but the photopolymer plates have given me so much less of a headache. I know what to expect from them every time, and it’s a great product that I can rely on to get the job done well without the added stress that letterpress sometimes brings. If you are a letterpress printer, you know so many things can go wrong, so it is nice to eliminate a problem all together, and Boxcar plates help me do that.

What was your very first press? Was it love at first sight?
My first press was a Vandercook 15-21 and is still my only press. It has an adjustable bed which I love, it would be hard to bring on another press since I am just so in love with the one I have currently.

Describe your print shop. Any cool or nifty things about it?
It is fun, lots of color, lots of sunshine pouring in, dogs lounging around, music is always blasting. It’s definitely an inspiring space to be in.

Any neat tricks or advice you can share?
Never let a letterpress defeat you or frustrate you, always try and solve the puzzle and win.

What plans do you have for 2012 that you’d like to share?
Well, we just had our first baby!! So things have been insane around here, but I am starting to get back into gear again and think about the 2012 stationery show that we plan on attending. There will be a lot more ready made things, and I am also planning on designing and releasing new products once a month (ready made items) to keep us fresh and new with limited quantities. Stuff will go fast and remain relevant and in the now!

Many thanks to Jackie for letting us take a sneak peek into her shop and hard work! Check out out her cool designs at 42 Pressed!

If you’re in the Boston area, be sure to stop by! There will be a drawing for a gift basket filled with awesome prizes like a calendar, gift wrap, boxed notes, holiday cards and coasters from Smudge Ink; a 2-box subscription from Boston Organics for home-delivery of organic produce; a soy candle from Crash, plus soap goodies from Stella Marie, a few bottles of craft brews from Pretty Things Beer + Ale , and a special gift from 2-Fresh-Threads!

Smudge will also be giving away a 4-pack of these amazing letterpress coasters to their first 50 customers, so be sure to stop by and support these local businesses!

Having a cool letterpress holiday event at your print shop? Let us know and we’d love to help promote it!