First, let us say that we are pizza fans, being from Chicago. Though we usually prefer deep dish, we can also appreciate stuffed, and even a fancy fire-roasted sort has its place on the table. But we're not fussy. We have fond memories of Little Caesar's crazy bread at sleep-overs while growing up. So we could appreciate when Domino's Pizza wanted to use letterpress in an upcoming ad campaign. They wanted classic typography, black ink, and a really, really, really heavy impression. We think their logo never looked so good! We think pizza never looked so good! This poster was photographed by our client and later ran in a ESPN sports magazine. Designed and printed by Boxcar Press