File prep instructions
Our favorite ways to receive files: an EPS file with type outlined, plus a press-ready PDF to use as a proof
Our next favorite way to receive files: a press-ready PDF with fonts embedded, plus a faxed or overnighted hard copy for proofing purposes
If using Adobe Illustrator: Illustrator works very well for drawing artwork and setting type. Before sending your Illustrator file to us, outline the type (Type>Outline) and save the layout as a new file name (so that you can go back to edit the type if necessary later). Also, embed all linked images (an option in the Links palette). Preferred file formats: EPS or PDF.
If using Adobe InDesign: InDesign work very well for typesetting and layout. You can gather all the files we need with the File>Package... feature. Preferred file format: INDD or a exported PDF.
If using Adobe Photoshop: If possible, use Photoshop only for imagery. Type should be designed in Illustrator, InDesign, or Quark instead of Photoshop. Bitmap images at 1200 dpi work best (you can set this in Image>Mode... menu with the 50% Threshold method). Preferred file format: TIFF (with LZW compression).
Choosing colors: Use Pantone uncoated solid spot colors only—don't use process, RGB, CMYK, LAB, or Indexed colors. The colors in your document should correspond to the ink colors we’ll use when printing. i.e. if we’ll be printing in two ink colors, make sure only two spot colors are used throughout your files.
Images: Vector images (from Illustrator or Freehand) work very well. For raster images (from Photoshop), avoid the grayscale color mode for your images. Use a 1200 dpi bitmap instead.
Trim size: Show the final trim size either by using a 1 point 100% black border, or by setting the document size to the trim size.
Dies and scores: Die cuts should be clearly indicated by a 1 point 100% magenta line; scores should be indicated by a 1 point 100% cyan line.
Bleeds: If you’re using a bleed, extend your artwork at least 1/16” past the trim.
Envelope artwork: Draw the envelope flap or the front of the envelope where we'll be printing your artwork. The envelope should be drawn in black. Position your artwork on the envelope flap or envelope to show us placement.
If you’d like more in-depth file preparation tips: Check out our pre-press tips.